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Task 4
- 1. Task 4 Research intomusic industries and institutions
- 2. What types ofmagazine and target audiences has IPC been associated with over the years? • IPC has been associated with many different genres of magazines throughout the years. I don’t think there is a predominant genre of magazine that IPC produce however there are more of sporting and leisure magazines The genres have varied between; Sporting and Leisure Lifestyle Home and Gardening Music and the media Hobbies and interests Sporting and Leisure Golf Monthly Yachting Monthly Motor Boat SuperBike Sporting Gun Rugby World World Soccer Shoot!- Football Shooting Times Lifestyle Various women’s magazines: • Woman's weekly • Woman and woman’s own • Woman and home Family circle Horse & Hound Marie Claire Practical Parenting Chat Now Country Life Pick Me Up Nuts Home and Gardening Amateur Gardening Homes & Gardening Woman & Home Wedding & Home Country Homes &Interiors Ideal Home Music and Media What’s on TV Mizz NME TVTimes TV easy Hobbies and Interests Amateur Photographer The Railway Magazine Aeroplane Montly Cage Birds Caravan Stamp Magazine Prediction Eventing Motor ~Caravan Magazine Model Collector Bird Keeper VolksWorld
- 3. Why might IPCbe an appropriate publisher for a new music magazine? IPC have various different genres of magazines they are interested in being a publisher for this is because IPC are interested in niche markets. These markets will be of specific interest to specific people such as ‘Motor Caravan Magazine’ will be of interest to someone interested in caravans not someone who is interested in Aeroplanes. Therefore IPC will be an appropriate publisher for a new music magazine as music magazines are generally targeted at a specific target audience- a niche market- this will mean their aim is to target this music magazine to a specific target audience due to the genre. IPC are also a very well established and experienced company therefore they would be the most appropriate to help launch a new music magazine with the help of their expertise. They are very successful in publishing magazines aimed at niche markets with a genre of any type in any aspect therefore they would know what features in a magazine would be appropriate for the target audience. They have also published one of the biggest, most successful music magazines- NME. IPC would be a reliable publisher as it has been running for many years and is well established having published many different types of magazines.
- 4. What sorts ofgenres of music/types of magazines might they be likely to publish? IPC are likely to publish magazines specific to certain genres to appeal to niche markets. IPC are likely to publish an indie/rock magazine as they are well experience in this genre due to publishing NME for many years. However, due to focusing on indie/rock with NME they could want to begin publishing other genres such as pop magazines. Pop magazines are generally targeted at females, IPC have a lot of experience at aiming magazines towards the women’s niche market as they focus a lot on women in their various music magazines.
- 5. Why might alternativepublishers like Bauer be appropriate? Publishers such as Bauer would be appropriate as a publisher because they have experience with a large range of target audiences. Bauer produce more music magazines than IPC do such as ‘Q’ ‘Mojo’ and ‘Kerrang’ therefore their experience in different target audiences is varied, they will know how to appeal to the preferred target audience. Bauer are more likely to aim their magazines at more of a variety of music magazines such as pop, rock and indie genres. Bauer publishes magazines at lower prices than IPC therefore this may mean more sales as it makes the magazine more affordable for the target audience.
- 6. 4B The sub-genre Iwould like to produce will be a pop magazine. The magazine top of the pops links to the genre of magazine I would like to base my magazine on because it is also a pop magazine. Top of the pops magazine is a monthly publication published by Immediate Media Company. Immediate Media Company have 36 websites, 58 magazines and over 70 brands. Over 70 million magazines are sold every year and 22 million people are reached online per month. Although Immediate Media Company don’t specialise in music magazines they may still make a suitable publisher for my final magazine due to them being experienced in publishing many magazines per year. This would mean they would know how to appeal to certain target markets.