The document discusses potential media institutions to distribute an indie music magazine. It analyzes IPC Media and Bauer Media, concluding that Bauer Media would be a better choice as they sell established magazines and the magazine could reach a wider audience alongside Bauer's rock magazine Kerrang, expanding Bauer's customer base across both rock and indie genres.

1. What kind of media
institution might distribute your
media product and why?

2. There are two main media institutions
And

3. Sells magazines such NME which is
a indie music magazine similar to
mine but they also sell a rock
magazine which is different to my
magazine.
Would be a better choice for me because they sell known
magazines and if I was to sell my magazine with IPC media
it would more difficult for me because they are a well
known monthly indie magazine. Bauer media are also one
of the best publishing groups in the UK. I think my
magazine would do well along side the magazines such as
kerrang because it’s a rock magazine so it will give Bauer
media a wider range of customers because they will have
rock and indie.