The target audience for Open Mic is predominantly male ages 16-22 who listen to hip hop music. They aspire to be rich and famous like their rap idols who often rap about wealth, success, partying, drugs, violence, and treating women as sexual objects. They have fun but aggressive personalities and enjoy playing video games, sports, parties, action or comedy movies. Their top interests include music, video games, finding information about rap artists, and attempting to become rap artists themselves to achieve wealth and fame. They are still in or recently finished school and may pursue further education or careers in mechanics, sports, or working class jobs.

1. Target Audience Profile
The reader of Open Mic will predominately be male aged between 16 and 22. The primary
demographic of Hip Hop consists mostly of working class, African American males which
means that they don’t have a lot of money and due to the music they listen too they aspire
to be rich and famous. This is because most artists in Hip Hop rap about being rich and
successful and the target audience want to be just like their idols in the rap game. Their
marital status is pretty much non-existent because most rap artists rap about women in a
sexual way and usually tend to treat women with less respect than they would to a man. So
the target audience may copy this and use women for sex rather than love. Also as the
target audience is young it means that they aren’t going to be getting married at the ages
from 16 through to 22.
My target audience will have a fun but also aggressive personality to them as they listen to
rap which involves a lot of violence in the lyrics which could cause the listener to become
aggressive or the opposite and relieve stress for the listeners. Their personality may be
arrogant because of the lyrics of the artists but will also know how to have a good time
because most artists rap about having fun by having and going to big parties. This leads me
to my next point where my target audience may drink alcohol at social events such as
parties and concerts and also may take drugs because rap artists mainly rap about drugs,
money, violence and women. In addition to their personalities my target audience will have
hobbies of playing games consoles, sport and going to parties as they are predominantly
young males who like to have a good time and these hobbies and interests are what they
do, this is how they would usually spend their leisure time.
Following these points, my target audience will enjoy movies with action or comedy and not
romance. They enjoy Xbox and PlayStation getting the new games and playing them with
friends. On the internet they will probably listen to new and old hip hop music depending on
the artist they prefer to listen to. Some like to find out more about their idols in rap and
therefore search up about the latest on them or find out about upcoming artists by listening
to their mix tapes. Part of my target audience will be wanting to make it big, so they will try
and make rap music with what they’ve got by doing this in their leisure time and trying to
become rich and famous.
Music is a passion and features in his everyday life, listening to hip hop on the way to
school/work, at home, in the shower and whenever he gets the chance too. He can
sometimes drift away from society by listening to the music to help him de-stress and feel
good or the opposite by making him more aggressive or depressed, depending on the type
of rap he listens to. For example Eminem has a wide range of songs from making you
excited, happy and confident to making you aggressive or depressed. He enjoys listening to
most rap artists as long as they are good with strong lyrics to them or just fun and messing
around lyrics. The beat to the song also makes a difference if he likes the music, for example
hip hop, the beat to a song can make or break it no matter how good the lyrics are.

2. Furthermore my target audience is mainly young and just wants to have a good time
without any commitments, such as relationships. But this does not mean they don’t want to
have anything to do with women, in fact they just want to spend time with them casually,
and the fact that they are still young they can do so with many women. This would explain
why women are sexualised in this particular genre of music because it appeals very well to
this audience.
My target audience are young, most of them are still in school, but nearing the end of their
school life. His results from GCSE will vary but will most likely just scrape a C in Math and
English, but this will not stop him from not being successful, after all one of his main
ambitions is to be successful. He will most likely go to college to study a BTEC qualification in
either mechanics or sport. However some of the older audience will already be in their
professions, some will make it as a small time rapper, some will be a mechanic and some
will be in a normal working class job. Most of the target audience are in this class, but
through the struggle they will still be happy with their life.
As previously stated my target audience enjoy playing consoles, they do this as a pastime
mainly playing the mainstream media of games on these consoles, such as Call of Duty and
FIFA. Whenever they sit down to watch a movie they will be action packed or filled with
comedy as most artists rap about violence or have funny lyrics and this would explain why
they watch these types of movies, such titles as Pineapple Express, which has action,
comedy, drugs, alcohol and women, perfect for the audience of rap.