This document describes two potential target audiences for a media product focused on hip hop and rap music: James Smith, a 17-year-old black male student who enjoys making beats, playing drums, and listening to artists like Eminem and Drake; and Sarah Edwards, a 21-year-old Caucasian female retail worker who enjoys singing along to Rihanna and Beyoncé and wants to pursue a career in music. The document explains that the media product would be of interest to both audiences because it discusses music and could inspire their careers, helping James guide his path and helping Sarah build her voice and get recognized.