The target audience for the music magazine is 17-23 year old males and females who enjoy R&B and rap music. The magazine is not biased towards any gender. An example reader, Gary, is always listening to radio stations that play R&B and rap on his iPhone and headphones. He enjoys artists like Snoop Lion, D12, Kanye West, and Domo Genesis, and tries to get concert tickets for Domo Genesis. Gary spends his money on music downloads on iTunes, posters of artists, and clothes to emulate the styles of Eminem and Domo Genesis.