The target audience for the music magazine is 17-23 year old males and females who enjoy R&B and rap music. The magazine is not biased towards any gender. An example reader, Gary, is always listening to radio stations that play R&B and rap on his iPhone and headphones. He enjoys artists like Domo Genesis, Snoop Lion, D12, and Kanye West. Gary tries to get concert tickets for Domo Genesis and has posters of him on his walls. He spends most of his money on music downloads and posters, and buys clothes to emulate the styles of Eminem and Domo Genesis.