The target audience for a UK grime artist is primarily teenage and young adult males from 16-24 years old living in urban areas of major UK cities like London, Birmingham, and Manchester. This audience can relate to the struggles depicted in grime music as they often face similar challenges growing up in urban environments. Typical interests of this demographic include socializing with friends, playing football, and video games. While grime initially targeted working class urban males, it is becoming more popular across classes and backgrounds. However, female listeners remain a smaller portion of the target due to sometimes explicit lyrics about women.

1. Task A - Media

2. Part 1

3. Part 2 – Target Audience Research
The target Audience:
The target audience for my UK Grime artist would most likely be teens to young
adult males. Grime music is based from the UK and so the target audience would
mainly come from the big cities in the UK such as London, Birmingham and
Manchester etc.

4. Target audience of Grime
• Grime music is for anyone who has an interest in the music. However most
people who listen to Grime music, often live an urban lifestyle and in similar
situations to what the grime artists are talking about and this means they can
therefore relate with the music. Sometimes these males are hanging around
with the wrong crowd and going down a bad path due to the area they are
from and being brought up in. Grime music is listened by mainly 16+ males but
sometimes therefore they could be working class or below due to
apprenticeships and education. However the genre of music is getting more
and more popular and people from all sorts of different classes, ethnicities and
backgrounds listen to the music. A lot of teen males who listen to Grime have
hobbies such as sport and one of them is football. Football is a popular hobby
for most and it is also brought up in grime songs such as AJ Tracey – False 9 (a
song about football).

5. Avatar – Male and Female
• This is an example of what my target
audience would look like.
• His typical interests would be going
out with friends and having a good
social life as well as playing some
football and playing on an
xbox/playstation console.
• The target audience of grime is
often teenagers and so the class of
him would be those at lowest level
of subsistence due to them being
unemployed or in education or he
could be working class.
• People who listen to grime music
sometimes come from a similar
background to the grime artists so
they are able to relate. Therefore he
may be from quite an urban area
and his parents may ‘Strugglers’ on
the 4Cs scale.
• Women/teenage girls aren’t the
biggest target audience for
grime music due to the way
some grime rappers talk about
staying away from them and
relationships. Some of the
language towards them is quite
explicit and so not many females
listen to grime music.
• However female teenagers are
starting to listen to grime music
more and more as more female
rappers are getting involved in
the grime industry.