The primary audience for the media product would be teenagers and young adults aged 15-30, especially male students interested in sports, music, and thrillers. Some key characteristics include watching several hours of television per day, going to the cinema monthly with friends to see genres like action and thriller. A secondary audience would be older working adults, for example a 21-year old male university student who enjoys cricket, socializing, and thriller films like Taken and James Bond. The target psychographic profile is a mix of explorers seeking thrill and mainstreamers interested in trends. Related films this audience would enjoy include Taken, The Bourne Identity, Unknown, James Bond, Source Code, and Se7en.

1. Who would be the audience for your media product?

2. BBFC RATING
The BBFC is the UK’s film regulatory service
providing age ratings on films such as 15, 18 etc.
They have the power to remove segments or
completely dismiss films.
After doing our initial ratings research we
designed the thriller around being a 15,
The BBFC would rate our thriller a 15, this is good
as it aims our thriller at a teenage – young adult
audience range and as our research shows, this
range is where thrillers are most popular.

3. MALE PRIMARY AUDIENCE
Joe Hide
Age: 17 – Student
Interests: Sport, social networking
Likes: Playing football and Cricket, watching films and TV
Musical Preferences: Drake, Rihanna, Lil Wayne and
Nicki Minaj.
Media consumer habits: Watches 4-5 hours of TV a day,
programs such as match of the day, Top Gear.
Goes to the cinema 2/3 times a month with friends and
watches thrillers.

4. FEMALE PRIMARY AUDIENCE
Sophie Anderson
Age: 16 – Student
Interests: Music, fashion, blogging, reading and
watching films.
Likes: Shopping, listening to music, and hanging out
with friends.
Musical Preferences: Alternative rock- The Killers,
Nirvana and Vaccines.
Media Consumer Habits: watches 2-3 hours of TV a
day, programs like Sherlock Holmes. Reads
magazines such as Vogue. Visits the cinema
once/twice a month, with friends and typically watches
genres like horror and thriller.

5. SECONDARY AUDIENCE PROFILE
Our secondary target audience will focus on older people.
A secondary audience is someone who
may have influence or share the same
opinions as the primary audience
making our thriller suitable to their tastes.
Here is an example of an older secondary
Audience individual who would be great
As an audience member for our thriller as
It appears to his personal interests.

6. DEMOGRAPHIC AUDIENCE PROFILE
We've decided that our main target audience will be made up predominantly of the working
class. The age range of our target audience will be 15 to 30 years old. Our secondary target
audience will focus on older people. The predominant gender is male, because our thriller
relates to crime, which is stereotypically associated with men. Women will be in our secondary
target audience, as although they do watch thrillers, we found that more men were willing to
answer our questionnaire about thrillers. Also our main ethnicity will be white, because the film
is British, and aimed at a British audience, which means the main ethnicity in the country is
white. Our main character is likely to reflect our target audience, coming from a British
background, and fitting into the above categories.
Name: Ben Matthew
Gender: Male
Age: 21
Interests: Ben is a university student, he attends cricket
lessons often but also prioritizes social activity, he
socializes at least once or twice a week. He is studying
sports and works at a retail shop, therefore he has a
regular flow of income allowing him to purchase his
cinema tickets to watch films with his friends.
Favorite movies: Taken, Unknown, James Bond and
the Bourne Identity.

7. PSYCHOGRAPHIC AUDIENCE PROFILE
Our target is going to be a mix between the Explorer and mainstream profile,
as mainstreamers will be seeking trends and explorers as they will be young
and energetic seeking thrill, as our film is a thriller they sound like the ideal
profile, but if we can make it appeal to mainstreamers then this would boost
our fan base and publicity.

8. EXAMPLES OF FILMS THAT OUR AUDIENCE
WOULD ALSO LIKE
Taken
The Bourne Identity
Unknown
James Bond
Source Code
Se7en