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The target audience for the music magazine is 17-23 year old males and females who enjoy R&B and rap music. Gary, a typical listener in the target demographic, spends much of his free time listening to artists like Domo Genesis, Snoop Lion, D12, and Kanye West on his iPhone or headphones. He tries to attend Domo Genesis concerts whenever possible and fills his room with posters of his favorite artists, demonstrating his passion for R&B and rap music styles.

