This document discusses the target audience for a horror film as being 16-25 year olds who enjoy watching scary movies together. It notes that most horror films are rated 15 or 18 due to violence and language. The target audience shops at trendy yet affordable stores and listens to popular music genres like pop, R&B, electronic, and rap. They also watch television shows aimed at young adults and teenagers. Social networking sites could be used to promote the film to this audience.

1. . My target audience would be 16 – 25 year olds because a lot of young teenagers like to watch scary movies together at sleepovers and at the cinema My target audience are mostly going to be over 18 years of age as most horror films are rated 15 or 18 because of violence and language. My audience would mainly shop at Topshop, Topman, River Isand, Republic etc. as they would be trendy yet not wanting to spend too much money. The sort of music my audience would listen to would be songs that are in the charts. Genre's such as Pop, R&B, Electronic or Rap. Television programmes that this audience would watch include 'The inbetweeners', 'Skins' and 'Misfits' as they are all aimed at young adults and teenagers. Because so many people in this age group use social networking sites such as Myspace and Facebook, these could be a new way of promoting my film