The target audience for the media product is 16-18 year old males and females from the UK who have interests in music, covers, YouTube, new stars, and social networks. They have weekly budgets of £1-£3 for media. Specifically, the target includes male and female cover artists, acapella singers, YouTubers, and fans of cover/alternative music who fit the style of the magazine. Their ages range from 16-18.
As Media Music Magazine Demographics and Audience Researchmarkodjuricic
As Media Music Magazine Demographics and Audience Research:
- Introduction
- Questionnaire Answers
- Target Audience Profile
- Music Demographics
- Research Summary
Social media case study of Strepsils Campaign - Ab Montu BolegaMoses Gomes
Strepsils recently unveiled campaign "Ab Montu Bolega" based on the concept of SPEAK UP. This campaign have been lead initiator in different ways, especially an OTC product venturing in social media engagement with customers. Strepsils brand is associated with cleaning of throat during winter as people experience cough and cold during this season. Looking at the target audiance Strepsils planned a totally interactive campaign especially targeting the people at large with interactive website and video on SPEAK UP, and if you cannot then have Strepsils to clean your throat before speaking up. This marks entry of Strepsils brand in different segment / category of brand to associate itself with.
Here is my analysis and conclusion of the campaign, its success and failures. As according to me, this concept could have had larger viral impact.
As Media Music Magazine Demographics and Audience Researchmarkodjuricic
As Media Music Magazine Demographics and Audience Research:
- Introduction
- Questionnaire Answers
- Target Audience Profile
- Music Demographics
- Research Summary
Social media case study of Strepsils Campaign - Ab Montu BolegaMoses Gomes
Strepsils recently unveiled campaign "Ab Montu Bolega" based on the concept of SPEAK UP. This campaign have been lead initiator in different ways, especially an OTC product venturing in social media engagement with customers. Strepsils brand is associated with cleaning of throat during winter as people experience cough and cold during this season. Looking at the target audiance Strepsils planned a totally interactive campaign especially targeting the people at large with interactive website and video on SPEAK UP, and if you cannot then have Strepsils to clean your throat before speaking up. This marks entry of Strepsils brand in different segment / category of brand to associate itself with.
Here is my analysis and conclusion of the campaign, its success and failures. As according to me, this concept could have had larger viral impact.
1. Who would be the audience for the
media product?
Jordan Alexander Simpson
2. My Target Audience.
• Age- 16-18
• Gender- Boy’s and Girls
• Location- UK
• Interests- Music, Covers, Internet, YouTube, New
Stars and Social Networks.
• Budget- £1-£3 (Weekly)
3. My Target Audience.
• Male
• Cover Artist
• Age: 16
• This is someone who would fit into
my target audience as they are
interested in music my magazine
features and also almost fit within
the house style of the magazine. This
can be seen by the way the he
dresses in relation to the magazine
and the pictures within.
4. My Target Audience.
• Female
• Age:- 16
• This girl would also fit within my my
target audience as her favourite type
of music is accapella, which my
magazine is about. Again by the look
of her she fits the style of the
magazine to.
5. My Target Audience.
• Male
• Age:- 17
• Likes cover music
• This person likes cover music and
also complies with the style and
look of the magazine. As
someone who likes cover music
my magazine would be great for
him.
6. My Target Audience.
• Female
• Age:- 17
• An acapella singer.
• As a singer od Acapella this
girl could passibly be in the
magazine as they stories are
about her type of people. Also
yet again she fits with the
house style of the magazine.
7. My Target Audience.
• Male
• Age:- 18
• YouTuber / Cover Music Fan
• This boy is a YouTuber and also a fan
of cover music he is 18 so he fits
within my target audience range.
With him being a YouTuber he will
know a lot of the people who are
featured in the magazine so this will
make him interested. Finally he also
fits within my house style.
8. My Target Audience.
• Female
• Age: 18
• Alternative
• As you can see by the picture this
girl looks alternative, which is the
category that ‘Acapella’ music
comes under. This girl is also fits
the style and look that the
magazine follows.
