Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Content marketing has become utmost game changer in the social media space.
Visual content has taken over the traditional ways of driving traffic to website and conveying brand message across multiple domains. Here "Power of Content Marketing" : Media-Mosaic presentation
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
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Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Are you on Instagram? I get asked frequently by clients in #financialservices whether they need to be on this platform.
According to recent Sprout Social, Inc. statistics, an estimated 71% of US businesses use Instagram. Additionally, small businesses currently make up the majority of Instagram advertisers and business profiles.
When it comes to Instagram in the financial sector, it becomes a handy tool for firms to really show (not tell) how relatable they are and gives them much more flexibility in their storytelling.
I've put together a short slide deck to give you some tips as to how to start a presence there.
Instagram is somewhat of uncharted territory for financial advisors but it is an engaging #socialmedia platform and, when used correctly, it can really grow the brand of your financial company and help others to connect and engage with your firm on a positive level.
(A downloadable PDF version is available in our The Link Tank platform: https://app.thelinktank.co.uk/share/qRuh5NtE7TAH9I7j?utm_source=manual)
Content marketing has become utmost game changer in the social media space.
Visual content has taken over the traditional ways of driving traffic to website and conveying brand message across multiple domains. Here "Power of Content Marketing" : Media-Mosaic presentation
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Are you on Instagram? I get asked frequently by clients in #financialservices whether they need to be on this platform.
According to recent Sprout Social, Inc. statistics, an estimated 71% of US businesses use Instagram. Additionally, small businesses currently make up the majority of Instagram advertisers and business profiles.
When it comes to Instagram in the financial sector, it becomes a handy tool for firms to really show (not tell) how relatable they are and gives them much more flexibility in their storytelling.
I've put together a short slide deck to give you some tips as to how to start a presence there.
Instagram is somewhat of uncharted territory for financial advisors but it is an engaging #socialmedia platform and, when used correctly, it can really grow the brand of your financial company and help others to connect and engage with your firm on a positive level.
(A downloadable PDF version is available in our The Link Tank platform: https://app.thelinktank.co.uk/share/qRuh5NtE7TAH9I7j?utm_source=manual)
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).
10 Things Every Marketer Should Do in 2017 (Social Media Summit 2016)Scopernia
Friday December 16th, Nick Vinckier was asked to give the opening keynote at the Social Media Summit in Brussels.
"2016 was a hell of a year but 2017 will be even more crazy! In the presentation you'll learn the 10 things every marketer should do next year to win on social media!"
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Are you looking to get caught up to the 21st Century way to communicate? If so, then this bootcamp is JUST for you! Bring all of your technology and learn to like, tweet, and Link to the most important people in your personal and professional circles!
It's everywhere you turn - Facebook, LinkedIn, Twitter, Instagram - and now your company (and, more importantly, your KIDS) are speaking that language. Come join us to learn what is meant by likes, snaps or re-tweets and arm yourself with the latest lingo and tips of the trade.
Learn the basics on building your personal and professional brand so that you can effectively market yourself and your projects to your clients.
Flexing Your Marketing Muscle: Social Media Strategy & Content Creationostersan
Presentation that accompanied a February 2012 workshop provided by the Power of We Consortium in East Lansing, MI.
Presentation provides topical overview of social media policy creation, content strategy for small organizations, and a brief overview of Facebook's EdgeRank algorithm.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Similar to Social media 2017 core presentation (20)
Use a marketing resources to help you make Do More 24 your most successful fundraising event of the year. This is the presentation that was given at Nonprofit Training on March 15, 2018 at Catholic University.
Creating a fundraising strategy to help you make Do More 24 your most successful fundraising event of the year. This is the presentation that was given at Nonprofit Training on March 15, 2018 at Catholic University.
The conclusion of our capacity building series. This session gives a review of donor engagement strategies, marketing and tips to create a successful Do More 24 campaign!
Capacity building for nonprofits for Do More 24 online giving day event.
Covers: Social media strategy
Email campaigns
Graphic design with the Do More 24 branding
Paid advertising options
March 9, 2017
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers donor strategy and outreach. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers donor strategy. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers goal setting and donor strategy. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
Delivered by Peter York, Founder and CEO of Algorhythm, at the 2016 Annual Community Meeting & Nonprofit Expo.
Attend our next event:
http://www.unitedwaynca.org/events/members
Learn how to engage your board of directors in fundraising from this January 28, 2015 presentation to United Way NCA partners by Lewis Flax of Flax Associates.
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
More from United Way of the National Capital Area (20)
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
4. 3Cs of Social Media
The Basics
These are the 3 important things you need to address in
developing your social media plan.
Customer
Who are they and where are they online?
Content
What do you have to say/share?
Capabilities
What can you do?
Credibility
Prospects may not find you on social, but they will look
at your profiles.
Audience
8. Five Types of People:
Leverage Relationships to Inspire
Engagement
11
Suspects
Customers
DisinterestedProspectsRaving
Fans
9. 12
Credibility
Social Media Platforms
- Potential donors will look
- Don’t make these mistakes
- No consistency
- No direction
- No variety
- No plan
- No one is listening
- No response
Next Steps:
text SOCIALAUDIT to 33444
Social Media Profile Checklist
11. What to Post: Photos, Native Video, Live Video
Frequency: 2-5 times per week
Biggest benefit: Ubiquitous; Advertising platform
Top tips:
- Turn on messaging
- Use Donate call-to-action button
- Try live video
12. What to Post: Photos, short video, links
Frequency: 5 times per day
Biggest benefit: Speed of connection, one-on-one feel
Top tips
- follow influencers and partners
- create lists to organize who you are following
- keep an eye on trending hashtags
13. What to Post: announcements, partnerships, press releases
Frequency: 1-3 times per week
Biggest benefit: Connections
Top tips
- engage with partners, sponsors, and board members
- completely fill out business profile for SEO
- participate in groups
- publish on Pulse
14. What to Post: photos especially of people
Frequency: 1-3 times per week
Biggest benefit: visual inspiration to connect with audience
Top tips
- research relevant hashtags to use in posts
- strive for variety
- give face to organization
22. 27
Thank You
Text NONPROFIT to 33444
for these slides and additional resources
& invite to my monthly free nonprofit webinar
Editor's Notes
Nonprofit version
http://barometer.agorapulse.com/
I want to share something that happened that underscores the importance of driving social fans and followers back to your email list.
On November 8th, 2015, Social Media Examiner’s Facebook page, with over 380,000 fans, [CLICK TO BUILD] disappeared. Yes, it disappeared. It couldn’t be found anywhere, and the best Facebook could tell the folks at Social Media Examiner was that the Page was still “in the background somewhere.”
The founder of Social Media Examiner, Michael Stelzner, took to his personal Facebook and Twitter pages to post about it. He couldn’t very well message or post about it through the missing Facebook page. They lost their Facebook page for two days.
We talk about this in the abstract all the time – that you don’t really own your fans and followers on social media, and we try, anyway, to show how important it is to use social media and email together – encourage your fans and followers to ALSO subscribe to your email list, and vice versa, to make sure that you’re as visible as possible. We never in a million years thought that this kind of thing would happen to our friends at Social Media Examiner, but it’s a startling example for all of us to consider today, right? Now, fortunately, Michael ALSO has a healthy email list – 412K strong and growing – and between that and his other social media channels he was still able to communicate with his followers while he sorted this out, but for all of us today, let’s take a minute to consider how we’re all using our Facebook presence to point people back to destinations that we DO own and CAN control. Your website, your blog, and to your email list.
There are dozens of social media platforms out there. Part of this seminar is about understanding the benefit of each platform, so you can determine which one is right for your organization and for your target audience. You’re likely already using email to communicate with your audience, but you’ll want to start by choosing one social media platform that best fits your business and where your audience is. Once you’re more familiar and have a strategy that’s working, you can choose another platform. Let’s break down some of the most popular platforms to see the different types and what they are used for.
We can group the top social sites into 3 general categories:
(Animate) Networking – these types of platforms allow individuals and businesses to connect with others and share content. Some are focused on business networks, like LinkedIn. Whereas, some are best known for their personal relationship building like Facebook and Twitter. All of these platforms are all designed for content sharing between connections. News spreads like wildfire on these platforms because of the ability to easily connect and share with others.
(Animate) Photo sharing – These social media sites are highly visual with the use of images. Studies show that imagery tends to create positive emotions in people, and the rapid increase in the use of smartphones has contributed to this trend. Not only can phone users easily take quality pictures with their phones these days, but with the help of social platforms like Instagram, Pinterest, and Snapchat, they can quickly (if not immediately) share their images with others. Plus, sometimes it’s easier to view visual content than it is to read text.
(Animate) Video sharing – While other platforms allow you to share videos, these sites are strictly video-based. Video is one of the most powerful online tools for businesses, but it’s often seen as a challenge because it requires more time and effort that other forms of content. However, the booming popularity of streaming makes it hard to ignore the potential of video for your business. For example, over 6 billion hours of video are watched on YouTube each month. That’s an enormous potential audience.
[Ask] How many of you are using at least one of these social media platforms for your business or organization? I want to get an idea of who might already be familiar with some of these. [Allow a few moments for people to raise their hand. This will give you an idea of how much time you may want to spend on slides 12 – 17. The following slides are OPTIONAL, if you want to take a slightly deeper dive into specific sites.]
It’s important to know that you don’t have to use all of these. You’ll want to determine which of these might be the best fit for your audience and your business in order to create an effective social media strategy. Let’s discuss a few of these sites in more depth.
[Based on your audience, you may spend more time on some of these than others. Slides 12 – 17 are optional, if you want to take a slightly deeper dive into specific sites.]
As one of the initial, most popular social networks, Facebook allows your business to be more discoverable and connect with your audience. You can have one-on-one conversations with your customers or members who will have the ability to like your page and read the posts you share. Another great benefit is that your customers can check-in when they visit your location which gets shared to their friends’ newsfeed.
With over 1 billion, it is the site with the most active users. Anyone looking to communicate with consumers can use this platform.
Facebook is very flexible on the type and length of the posts you can share. For best results, we recommend using 40 characters for a status update and 30-45 seconds for videos posted to Facebook. When using a text status update, it’s important to include some type of multimedia like an image, photo album, or a video.
Facebook is a low volume network. So don’t post too frequently – fans may get frustrated. Make each post count by offering something valuable or interesting to your audience. We recommend posting at least once a day but you can post once a week depending on your audience and business. For Facebook consider quality vs quantity.
One of the biggest benefits is that Facebook can help your business to reach a large audience and it also provides advertising tools.
Sources:
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
https://socialmediaweek.org/blog/2016/03/optimize-social-media-time/
http://forgeandsmith.com/how-often-should-i-post-on-social-media/
[Based on your audience, you may spend more time on some of these than others. Slides 12 – 17 are optional, if you want to take a slightly deeper dive into specific sites.]
As one of the initial, most popular social networks, Facebook allows your business to be more discoverable and connect with your audience. You can have one-on-one conversations with your customers or members who will have the ability to like your page and read the posts you share. Another great benefit is that your customers can check-in when they visit your location which gets shared to their friends’ newsfeed.
With over 1 billion, it is the site with the most active users. Anyone looking to communicate with consumers can use this platform.
Facebook is very flexible on the type and length of the posts you can share. For best results, we recommend using 40 characters for a status update and 30-45 seconds for videos posted to Facebook. When using a text status update, it’s important to include some type of multimedia like an image, photo album, or a video.
Facebook is a low volume network. So don’t post too frequently – fans may get frustrated. Make each post count by offering something valuable or interesting to your audience. We recommend posting at least once a day but you can post once a week depending on your audience and business. For Facebook consider quality vs quantity.
One of the biggest benefits is that Facebook can help your business to reach a large audience and it also provides advertising tools.
Sources:
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
https://socialmediaweek.org/blog/2016/03/optimize-social-media-time/
http://forgeandsmith.com/how-often-should-i-post-on-social-media/
[Based on your audience, you may spend more time on some of these than others. Slides 12 – 17 are optional, if you want to take a slightly deeper dive into specific sites.]
As one of the initial, most popular social networks, Facebook allows your business to be more discoverable and connect with your audience. You can have one-on-one conversations with your customers or members who will have the ability to like your page and read the posts you share. Another great benefit is that your customers can check-in when they visit your location which gets shared to their friends’ newsfeed.
With over 1 billion, it is the site with the most active users. Anyone looking to communicate with consumers can use this platform.
Facebook is very flexible on the type and length of the posts you can share. For best results, we recommend using 40 characters for a status update and 30-45 seconds for videos posted to Facebook. When using a text status update, it’s important to include some type of multimedia like an image, photo album, or a video.
Facebook is a low volume network. So don’t post too frequently – fans may get frustrated. Make each post count by offering something valuable or interesting to your audience. We recommend posting at least once a day but you can post once a week depending on your audience and business. For Facebook consider quality vs quantity.
One of the biggest benefits is that Facebook can help your business to reach a large audience and it also provides advertising tools.
Sources:
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
https://socialmediaweek.org/blog/2016/03/optimize-social-media-time/
http://forgeandsmith.com/how-often-should-i-post-on-social-media/
[Based on your audience, you may spend more time on some of these than others. Slides 12 – 17 are optional, if you want to take a slightly deeper dive into specific sites.]
As one of the initial, most popular social networks, Facebook allows your business to be more discoverable and connect with your audience. You can have one-on-one conversations with your customers or members who will have the ability to like your page and read the posts you share. Another great benefit is that your customers can check-in when they visit your location which gets shared to their friends’ newsfeed.
With over 1 billion, it is the site with the most active users. Anyone looking to communicate with consumers can use this platform.
Facebook is very flexible on the type and length of the posts you can share. For best results, we recommend using 40 characters for a status update and 30-45 seconds for videos posted to Facebook. When using a text status update, it’s important to include some type of multimedia like an image, photo album, or a video.
Facebook is a low volume network. So don’t post too frequently – fans may get frustrated. Make each post count by offering something valuable or interesting to your audience. We recommend posting at least once a day but you can post once a week depending on your audience and business. For Facebook consider quality vs quantity.
One of the biggest benefits is that Facebook can help your business to reach a large audience and it also provides advertising tools.
Sources:
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
https://socialmediaweek.org/blog/2016/03/optimize-social-media-time/
http://forgeandsmith.com/how-often-should-i-post-on-social-media/
Before we get into the types of actual content, it’s important to understand the importance of engaging and shareable content. The bottom line is content that is shared is going to help spread the word about your post and your business. You’ll reach more people, so how do you make sure you content encourages people to share?
If you just share a post, just because you feel you are supposed to share something, you could be wasting your time. By posting content that is shareable by your audience you’ll get increased visibility for your business and reach more people. When one of your existing fans shares your post, they’re sharing it with their friends and followers. The more people that share your content, the more successful you will be with social media.
Here are a couple of things to consider in order to make your content shareable:
It should be something useful to the audience. Think about content that educates with hints and tips or even DIY information.
You’ll also want to make it engaging, which means you are asking them to take some sort of action, watch a video, click on a link etc.
Like with your email, visuals help to break up the text or share an infographic that will really catch their attention.
One of the most common things that will get their attention is emotion. So your content should elicit some type of emotion that makes them want to share the post with all of their friends and followers.
https://marketinginsidergroup.com/content-marketing/8-tips-shareable-content/