The target audience for the media product is girls aged 15-21 who are interested in new artists in the Britpop genre, fashion, music, and celebrities. The magazine will feature easy to read articles on both mainstream and lesser known music, bands, and artists. It will also include content on the latest fashion trends, movies, TV shows like X-Factor, and interviews with new and upcoming musicians. The intended readers are bright, hard-working girls looking to succeed academically but also interested in music, entertainment news, and the lifestyles of famous people.