The target audience for the music magazine is older teens and young adults who enjoy rock and indie music. The front cover aims to attract this audience by featuring a "cool" young rock artist and headlines about well-known rock artists to entice readers. The cover line "the top new rock magazine" directly advertises the magazine to rock fans, while mentioning a popular artist like Ed Sheeran helps attract his broad fanbase. The contents page uses simple headlines and brief descriptions so readers can easily see if articles interest them. The sample article is in a question and answer format for easy reading and uses language the target audience would understand, without slang or swearing.