Jamie-ash Townsend proposes creating an alternative rock music magazine focusing on obscure and unknown artists. The target audience would be ages 16-36, primarily male, with an interest in music outside the mainstream. The magazine would be 80% dedicated to unknown artists and 20% to slightly more well-known bands. It would have a dull, disheveled aesthetic through its design and color palette to match the genre. Potential names include "Unknown", "Grey Scale", and "Crossroads". The double page spread would feature a solo artist who is individual but slightly known to older audiences, with a 60:40 text to image ratio and a bleed image.

1. My Pitch
By Jamie-ash Townsend

2. My ideas
• The genre of music I have chosen for my
music magazine is Alterative rock.
• The main reason I have chosen to do
Alternative rock is because is appeals to a
niche audience, as apposed to a
mainstream audience because the
unusual and sometimes unknown really
interests me.

3. Here are some examples of other
rock/Alterative magazines…

4. Why a Alterative rock Magazine?
• I have chosen Alterative rock because it is a genre that
is mostly unexplored and many people class bands like
Oasis and U2 as alternative and this is a common
misconception. I will be looking at real
alternate/Unknown music alike Jeff Buckley and Tom
Waits.
• With institution and magazine research I found out that
there is a gap in the market for unknown artists so this
seemed like an interesting genre to look at for magazine
purposes but I can also learn something while in the
prose's.

5. What institution would look at my
magazine?
• The institution that may produce my
magazine would be small publishing
institutions such as IPC Media who’s
parent company are Time Inc. They
produce magazines such as uncut and 25
Beautiful Homes. Because they have a
wide range I feel they will have money to
try a magazine for a completely niche
audience.

6. Target Audience
•
•
•
Music students
Artists
Art house
people.
The age range for my target audience would
be from 16-36 because there will be
mature music that some younger people
will appreciate but the music will be for
more of a matured taste. This will mainly a
male magazine because of the music style
mainly being followed by men but there
will be a fashion input as well so it will be
mildly androgynous. This will be for any
sort of educational background,
occupation and annual income. This will
be for people with a low to large
disposable income as the cost will not be
massive. This is or people with a taste in
music not a specific lifestyle. The target
audience I hope will have an idea of
culture at least.

8. Description of the magazine style
• The magazine will be for obscure and unknown
musicians. I will use dull, dank and dishevelled look to
connote the style and genre of music within. I will also
use a dull colour pallet to appeal to people who like the
music genre.
• I feel I should make the magazine 80% unknown and
obscure and then 20% of it should be for slightly more
mainstream bands, so as to bring in more readers.
• Mode of address: will be informal but also eloquent.
• The images I will use will be of people with that style of
clothing that readers can emulate. I will not use any
bright coloured images.

9. Possible names for my magazine:
• Unknown
• Grey scale
• Crossroads
• Juke box

10. What will my magazine cover ? How?
• My magazine will cover unknown, bluesy,
jazzy, rocky, individual music. Focusing on
unknown artists that I feel deserves to get
into the lime light.
• Some articles may also be about festivals,
shops, clubs, or open mic nights that
follow the same genre of music.

11. Double page spread
• I would like my double page spread to feature a
solo artist who is extremely individual and
slightly well known but not know by people of my
age (teenage). I would like it to be in a simple
convocation layout.
• The ratio of text to image will be 60:40 with an
image taking up a predominant part of the page.
The image will bleed from the left hand side to
the right hand side of the spread.