Pitch with reader profile.

1. Pitch with Reader Profile

2. Our mission
aims to deliver and incorporate new music from the
developing world of indie-alternative rock to any reader.
Our purpose is to go against mainstream trends and to
strive for new successes from engaging artists who
deserve to be heard.

3.  Offbeat is a new music magazine that directs its content towards the 18-25 market. Readers
are likely to be both female and male without a specific focus on social or income
backgrounds, to encourage appeal to any potential reader. As well as a mixed gender focus,
Offbeat caters to readers who are young and revolves mainly around their social and music
experiences.
 It will cover all aspects of the developing indie-alternative rock genre that has recently
become widely popular. With the developing genre, indie-alternative rock has become
more appreciated and so the content production of Offbeat will heavily focus on upcoming
artists and current artist reviews (concert and album). The magazine aims to promote this
unique music to the modern industry and so will be in circulation every month from the
price of £3.99.
 It’s design will challenge typical magazine conventions and will mainly focus on a more
simplistic, minimal style – using white space as it’s key feature. Images will be sparingly
used where needed and there will be a greater emphasis on design and content whilst still
keeping effective and impactful images.
 The double page spread will be an interview with Louisa Paige, along side a recent live
performance article. This new artist in particular focuses on the development of modern
music and will engage our readers. This artist represents new and unique music that would
further encourage our aim of appealing to the 18-25 market.

4. Examples of Style
The photography will look something similar to this in
shot terms, and the blanks space will be something that
will be a key theme for my magazine – the black pages
also will be used for my magazine house style with
yellow fonts. I would also use a more sophisticated and
thin font to make the magazine more related to an indie
alternative style, whilst keeping the colour scheme for
the rock genre.
My contents page will
include a hierarchy of
boldness and colour to
show the most
important stories
against others. This
element will not be
distributed on both
sides of the page, but
more based at the
lower left hand corner.
My double page spread will
encourage a large amount of
white space so that it is clean
and less busy. It will also
include an article at one side of
the page, and have a large
dominant photo on the other. I
will use a bolder image with
hue’s and saturation in my
house style of colours, and I
will also use one model to be
the main focal point on the
page.
Bolder and larger letter will be
taken as inspiration and
incorporated into my double
page spread to encourage
different visual effects and
incorporate more colours
against the darker pages.

5. What to expect in the magazine
1) A Focus on
upcoming artists.
2) Relevant indie-
alternative rock
festival/concert
(e.g Bluedot).
3) Dynamic images
with different shot
styles on the cover,
contents and
double page
spread.
6) Different
articles on
reviews,
artists, new
releases.
5) New
updated in
music every
issue to
encourage
new artists.
4) Fashion
trends for
this genre.

6. AVERY JONES – Reader Profile
Avery is an 18 year old from Leeds who studies Music with Politics at Sheffield University. She has always had a passion for music ever since she
began to play guitar and going to music events in her spare time. Her degree solely focuses around her constant want to find out new music and
being part of the industry. Her other interest in politics is also something she likes to do as a hobby, and finds it fascinating reading about these
issues.
Avery goes to music events at The Leadmill near her accommodation every couple of weeks which Her last event that she went to was seeing Little
Comets, who she found by browsing on the internet and talking with friends. She typically spends around 8 hours on the internet to keep in contact
with her friends back home whilst she studies, but also to share about her new social and music experiences through Snapchat and Instagram.
Avery describes herself as someone who doesn’t stick with the typical mainstream trend and wears what she likes with no limitations. Her style is
based on a grunge, vintage, 90s style, as well mix-matching clothes for a new diverse look every day.
Avery works part time at a local café in Leeds and works around 10 hours a week. Although she works and studies a lot with a small income, Avery
always manages to make time to fulfil her enjoyment of music through events. Her social life has become widely based on music, and always goes
out with her friends to these concerts and events. She also listens to music on her Spotify app using inspiration from the top charts of her favourite
genre - indie rock – to find new musicians. Her favourite artists include The Arctic Monkeys and Cat Power, as well as Slipknot– She says that her
music is extremely ranged within this branched genre. She always manages to find new music through her apps and engagement in events by
meeting new people and discussing their favourite artists of interests.
As well as just university, Avery includes herself in the student union, to always meet new people and arrange events involving her love of diverse
music.