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The target audience for the media product is girls aged 15-21 who are interested in new artists in the Britpop genre. The magazine will appeal to both mainstream readers who prefer easy to read articles, as well as "Aspirers" who want to read about up-and-coming bands and the lives of famous people. The magazine will include the latest fashion, music, and celebrity news. The typical reader is a bright, hard-working girl focused on her studies but interested in new music, stars, and television shows like X Factor.



