media audiance profile

1. Audience Profile
By Rebecca Osborne

2. Gender: PREDOMITNLY WOMEN ALSO
MEN
I have chosen a woman for my gender
type as within my thriller opening
sequence, the characters within are
going to be girls. Therefore choosing an
audience with the same gender type will
enable this audience type to be able to
relate to the opening sequence in a way
that males might not be able to. Epically
within thriller films, women are seen to
react to stereotypical scenes in a
different way to men (screaming) so the
reactions can be more relatable to that
of a woman audience rather then men.
Therefore the message or entertainment
purposes that are meant to be displayed
may not be that obvious to a male
gender type. Although males will also be
included within my target audience as
they will be attracted to the ‘Male Gaze
theory’ and the use of voyerism which is
typical within thrillers will be used within
my opening sequence to appeal to both
male and female audiences.
Sexuality: HETROSEXUAL
My target audiences sexuality will most
likely be heterosexual, as this type of
sexuality – even though society is so
diverse and more excepting then ever -
is still seen as most common within
society. The characters within my thriller
will be heterosexual, therefore making
my audience more able to relate to their
lifestyle more then someone that is
homosexual. Even though homosexual
audiences will be still targeted within a
way , as sexuality is not seen as an issue
that particularly effects who can watch
my thriller opening sequence.
Race:
My chosen race is that of a British
culture , this is because my thriller
opening sequence will include characters
that have lived within the UK and are
culturally adapted to the UK culture.
Others that do not have an
understanding of the UK culture will be
less likely to understand the
stereotypical cultural conventions that
the UK have, so things that are seen in
thrillers may not effect a culturally
diverse audience in the same way as a
British one will be effected.
Socio – Economic Group: D
My target audiences social economic
group will mostly come under the
category D as those characters within my
opening thriller sequence will also come
under this social group. This means the
audience are able to relate to the
characters life within the opening
sequence and this will give them a better
experience of the film.
Geographical : UK
My target audience will be based in the
UK this is because my thriller opening
sequence will be produced within the UK
and will include settings and characters
are based in the UK and on British
culture that only a UK audience will be
able to understand.
Product Preferences:
These will include her shopping within
the high street which is typical of a
teenage girl and it will include
technology such as an iPhone.
Likes:
Fashion, makeup, shopping, good films,
horrors, ranges of films, movies, cinema.
Dislikes:
Football, old-fashioned films.

3. Media Preferences:
•Social networking
•Youtube
•Facebook
•Twitter
•Mobile
•Laptop
•Movies
•TV
These media preferences allow to me
have a better understanding of what I
need to include in my opening
sequence and how I can use my
target audiences media preferences
to make them attracted to it.
Psychographic Group: EXPLORER
My chosen psychographic group is the
Explorer because this is the description
of a typical teenager that is a student.
They are seen to be the first to try new
brands and this includes watching the
latest films. And most teenagers love the
whole thrill of a thriller film and
teenagers will be the characters within
my opening sequence allowing them to
relate more easily.
Age: 15-21
I have chosen my age range to vary from
the age of 15 to 21. This is mostly for the
reason that the characters displayed
within my thriller opening sequence will
be within this chosen age range. I have
chosen this specific age range as at the
age of 15 the guidelines for such a film
will enable me to include, strong
violence, frequent strong language etc.
that a 21 year old is still able to relate to.
At 15 the use of maturity that is
perceived at this age enables me to use
more mature language that will enable
me to target the age of 21 as well as 15.
Within this age gap for most women
reactions to parts of particular thriller
films (causing screaming, jumping) is not
normally different within this age gap, as
within society today, it is perceived that
we do not believe that we are as old as
we are.
Lifestyle:
Single and within education, possibly
with a part time job.
Interests:
Shopping, socialising, films, social
networking, reading.