The document outlines initial ideas for a music magazine, including three concepts: an R&B magazine, indie rock magazine, and folk magazine. After getting feedback from peers, the folk magazine idea was favored. Key reasons included there being a gap in the market for a folk magazine and it being a more original and unique concept. The document concludes by announcing the final decision to create a folk music magazine based on peer feedback and opportunities for creativity.

1. Initial ideas
By Darby Savage

2. Aim and purpose
• The aim and purpose for me doing this slide show is so that I
may gain feedback off of my peer group. I want to have the
opinion of people in my peer group because they may have
great ideas that I can incorporate into my magazine, also it will
give me a wider view on other peoples opinion for a music
magazine, this will then give me more ideas of what will be
popular to put in my magazine which would then lead to my
magazine being more popular.

3. Idea 1;
RNB magazine-
• Black and gold colours and sparkly, maybe a bright red
• Thick font for title, italic and bold
• Informal language and using a lot of jargon/slang
• Target audience is female 15-19 years old still at school or college, may have
part time job
• Artists- Beyoncé, usher and Rihanna
• Possible articles- best 10 songs by…
A day in the life of
Review of a festival
New celebrity baby i.e. Beyoncé's
• In studio photographs with microphones

4. Idea 2;
• Indie rock magazine-
• Pastel and faded greens, blues, reds & browns/ sepia
• Big but thin font maybe acid wash very grimy
• Relaxed and informal language used
• Target audience is 60% male and 40% female 17-25 years old in
education or part time job
• Artists- The killers, Arctic monkeys and Kasabian
• Possible article- Up and coming new artist article
Review of gigs
10 best songs right now article.
Reviewing cd’s
Photographs will include lots of instruments and
festival scenes.

5. Idea 3;
• Folk magazine-
• dark greens, blues, faded colours and browns
• Thin font
• Using jargon but still quite formal language
• Target audience males 30-50 years old in full time job
• Artists- Mumford and sons, Florence and the machines and Avett brothers.
• Possible articles- new and upcoming band
A day in the life of
Review of a gig
• Photographs of acoustic instruments in a natural setting

6. Title ideas;

7. Peer feedback;
• My peer group thought that all of my ideas for the
magazine, however the majority of my peer group chose the folk
magazine as the one they like the best.
Reasons for why they chose this-
• “Has more of a gap in the market”
• “it is more original and unique”
• “the natural colours she has chosen really fits in well with the genre
of the magazine”
Things to improve-
• Change target audience so that there is more for younger people to;
25-50
• Talk about both old folk music and new folk music
• Entwine some ideas from indie magazine into the folk ones that will
work and make the magazine look unique.
• Use big titles and cover line however don’t let them get in the way
of the front cover photo.

8. Final decision;
• My final decision for my magazine genre is folk, I chose this
one because I really like that there is a big gap in the market
so I can design and make this magazine how I think it should
look ad really get creative with it because there aren't many
other magazines like it. I also chose this genre because almost
everyone who voted said they think this one would be best for
me to do, also I know that its not always about what I would
like to have in my magazine but also the people who would be
deciding weather to buy it or not, so to get this feedback and
not use it would be stupid. I am very happy with this genre
because there is many different ideas I can use for articles and
cover photos, also I can get really creative and have fun with
making it.