This document provides information about the target audience and purpose of a magazine focused on UK rappers. The target audience is males aged 16-19 who live in urban areas like southeast London. The magazine aims to provide information on new and popular UK artists to help readers escape from daily life and procrastination. It will stand out by exclusively featuring UK rappers and being based in the UK. The inspiration magazine uses dark colors, places the artist prominently on the cover, and uses smoke effects to match the dark theme.

1. Target audience
For my project I had to find out who
is my target audience and how do I
attract my target audience

2. Conventions that appeal to my target
audience and why
• The conventions which appeal to my target
audience is the dark colours used as the
colour black can represent dark but also
classy. The colour black is used in my contents
page this goes against stereotypical contents
page as they are normally white or any other
light colour.

3. Purpose of my product
• The purpose of my product is to help people
achieve escapism this means getting out of
normal life and also for people to escape
procrastination. Another purpose which is the
main one is to give the audience knowledge
on the newest artist in the UK and the most
popular artist out right now so you can say
staying with the current trend.

4. What makes my magazine unique?
• What makes my magazine unique is that it is a
UK based magazine meaning that it will only
show UK based rappers, My magazine
specialises in the newest artist and most
popular artist.

5. Location and class
• My magazine is targeted at people who mainly
live in areas such as south east London
because this area is quite urban.
• Demographics
• lifestyles

6. Profile
• The age range for my magazine is targeted at
male who are aged 16-19. My magazine is
mainly aimed at people who live in south
London. I have done a profile for a typical
reader for my magazine. See the next slide

7. • Name: Joshua Johnson
• Age:17
• Hobbies:
Football, Music, Games
• Favourite Music: Rap, Hip Hop
• Favourite TV Show:
Hollyoaks, Football, MTV
• Favourite sport:
Football, athletics
• Favourite Subject:
P.E., Science, Music

8. The magazine that inspired mine
• Look at next slide

9. • in this magazine the artist is laid out in front of
the masthead this shows that he is important and
that he is bigger than the magazine.
• The artist is using indirect address usually this
shows lack of confidence but the artist is looking
up to suggest that he is heading somewhere it
also suggest that he is big and we should look up
to him
• The subtitle is used to give the audience a hint of
what inside the artist story and is effective
because of the use of words with ‘the trouble
with success’ as it is words will catch an readers
eye.
• The magazine uses smoke as an special effect in
the magazine this is effective because it links with
the dark background, it also links to the props as
the artist is wearing dark clothing and he is
holding a skull