1. TABISH RAZA NAQVI
Contact No.: 00 91 9219999989, 00 91 9412455066
E-Mail:trnaqvi@gmail.com
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AN OVERVIEW
Offering 16 years of enriched experience in:
- Profit Centre Operations - Marketing Intelligence - Channel Management
- Market Penetration - Key Account Management - Product Launch
- Team Management - Client Servicing - Business Development
- Training and Development - Positioning - Retail Operations
 Enterprising leader with a solid record of contributions that streamlined operations, invigorated businesses,
heightened profitability and enhanced internal controls.
 Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new
clients/ markets, thereby expanding the customer base.
 Leveraged management ability and skills in translating corporate vision by designing trade schemes & loyalty
management programme, to overcome complex business challenges and deliver on high-impact decisions.
 High achiever in all aspects of budgeting, forecasting, strategic planning, operations, and channel management.
 Outstanding success in building and maintaining relations with key corporate decision makers; established la rge volume,
high profit accounts with excellent levels of retention and loyalty.
 Demonstrated excellence in identifying and networking with financially strong and reliable
distributors/channel partners for deeper market penetration.
EXECUTIVE SKILLS
 Establishing corporate strategies for top-and bottom-line growth and for reaching out to unexplored market segments for
business expansion.
 Spearheading complete Strategic Business Unit operations across territories to ensure that revenue and market share
objectives are met.
 Enabling business growth by developing and managing a network of channel partners; identifying and networking with
financially strong and reliable distributors/channel partners to achieve deeper market penetration.
 Implementing sales promotion plans & new store concepts to generate sales for achievement of targets; coordinating the
in-store promotional activities for new releases & special products.
 Building brand focus in conjunction with operational requirements; implementing pre/pos t launch sales promotional
activities for brand building & market development.
 Providing direction, motivation and training to the field sales team; ensuring optimum performance for all operational and
sales related issues.
 Interpreting the competition to fine-tune marketing strategies; reaching out to unexplored markets in rural & urban
areas; conceptualising & implementing Sales Strategy at National Level to achieve revenues & strategic goals.
 Ensuring skills enhancement and development of every individual in the team; conducting periodic performance appraisal,
motivating the team and retaining critical resources for the benefit of organization.
EXPERIENCE CHRONOLOGY
Feb’ 12 – Till Date with Kaizen Trading Co. (India) as Partner Business Development for North India
Looking after sales for Institutional sales for IP products , CCTV Cameras (GRANDSTREAM U.S.A), Scientific Instruments,
Importing and Suppliers of Surgical Instruments and Medical Devices(BPL Healthcare) for entire North India Government and
private Institutions.
Participating in Tenders for Government Institutions in CCTV Camera security system Segments and supply accordingly.

2. Feb’ 07 – Jan 2012 with Tata Teleservices Ltd. (U.P West Circle), Aligarh as Zonal Manager (Pre -paid Sales)
Notable Attainments:
 Proactively involved in handling various regions like Aligarh, Kasganj, Etah, Mathura and Hathras District.
 Spearheaded a team of 5 Channel Managers and team of 28 Distributors, 9 Backend Officers with 13 Distributors.
 Managed the Patiala Cluster and handled distribution network for assigned territory.
 Titles as the Super Star in Town Hall for CMBU (Pre-paid) by generating maximum growth given in assigned territory in
respect of revenue activations primary and expansion.
 Ensured Regular Beat Storming for placement of Product and POP and It helps to maintain relations with Retailers.
 Played a stellar role in the Appointment of:
o Re distributor channel in the population of 1k+ villages in zone.
o Retailers in remote Area and done regular Canopy activity in local Market and Haat Bazaar for giving
knowledge of product direct to customer.
 Organised regularly Retailer meet to strengthen the relations and Motivation and Teambuilding with sales team and
Retailers.
 Result of all above effort the zone is performing excellent result with high ARPU and 6th
Recharge and No#2 service
provider in zone.
 Honoured with the:
o Spotlight Award in Dec’ 07 for achieving 125% of the assigned target.
o COO Silver Club Award for appreciation against special contribution for Jan’ 08.
o Spotlight Award for Best Buddy in Feb’ 08.
o Tanishq Gold Voucher worth Rs. 25000/- for 101% achievement in Dec’ 07 and Jan’ 08.
o AOP Spotlight Award for the month of Apr’ 08 for achieving maximum sales in Punjab Circle (128%)’.
o COO Spotlight Award for the month of May’ 08 by for Achieving 130% growth on net add and 40% growth
on revenue.
o Gift vouchers for Rs. 20000/- for maximum sale in the month of May and Jun’ 08.
o Spotlight Award from for maximum secondary during Project Operation Thunder Strom for two days in the
assigned region of Punjab.
o Star of the Month Award for October, November and December for achieving maximum numbers and
revenue in Aligarh Zone.
o Cash incentive of Rs.120000.00 for Chak De Scheme in for consecutively three months in 2009.
Apr’ 06 – Jan’ 07 with Technika India, Haridwar,U.K. as Assistant Manager Sales
Notable Attainments:
 Played a stellar role in handling the overall institutional sales for North India and expanded the overall distribution.
Jul’ 99 – Sep’ 05 with Blow Plast Ltd., Chandigarh (Jun 1999-Jun 2003) Ghaziabad(Jul 2003-Sept 2005)
Growth Path:
Sales Officer (Chandigarh in Moderna): Jul’ 99 - Nov’ 00
Sales Officer (Chandigarh in Luggage Division): Nov’ 00 - Sep’ 02
Sales Coordinator (A.S.E.), Chandigarh CBU-2 DIV: Oct’ 02 - Jun’ 03
Area Sales Executive (Gaziabad, handling Uttaranchal & Western U.P.): Jul’ 03 - Sep’ 05
Notable Attainments across the tenure:
As Area Sales Executive, Ghaziabad
 Pivotal in generating sales worth Rs. 7.50 Crores and increased the market share by 10%.
 Played a stellar role in launching the scheme “The Exchange Offer” from October – December 04 and achieved the growth
of 180% over last year and No.1 in Zone.
 Delivered excellent performance recognised by the management.
 Dextorously involved in earning maximum incentive in the zone in year 2004 and 2005.
 Chalked out and implemented a market wise price/discount strategy to cease the discounting problems.
 Facilitated the dealers to achieve profitable ROI and ensured greater dealer satisfaction levels.
 Essayed a distinctive role in identifying & developing potential of Dehradun, Haridwar and Saharanpur.
 Demonstrated excellence in generating business worth Rs. 85 Lakhs.
 Registered a significant increase in the market share from 65% to 74%.
 Received the rating of Very Good for the year 2004-05.
As Sales Coordinator, A.S.E., Chandigarh CBU-2
 Played a stellar role in handling the sales & marketing operations for CBU-2 during tenure.
 Demonstrated excellence in increasing the market share from 62% to 69% through focussed sales planning &
implementation of the same.
 Dextorously involved in market penetration thereby reducing dependency ratio on a particular town and instrumental in
increasing the product reach to towns having a population of <.01K-2.5 Lakhs.
 Handled the operations of Punjab & Himanchal towns like Patiala, Chandigarh, Jallundar, Ludhiana, Amritsar and Jammu.
 Spearheaded over 6 Distributors and 30 Direct Dealers and VIP World in Bhatinda.

3.  Essayed a vital role in launching Mantra and conducted promotional activities during the launch, viz. road shows and POP
display in an effective manner.
As Sales Officer, Chandigarh
 Demonstrated excellence in increasing the market share from 48% to 75%.
 Played a stellar role in motivating and establishing competitive dealers into exclusive VIP dealers and steered the
expansion of market in Pepsu and Himanchal.
 Registered a deeper market penetration through the rural market by implementing innovative strategies.
 Dextorously involved in motivating the MBO Dealers in Ludhiana to active exclusive dealers thereby generating an
additional sales size change from 50 lacs to 80 lacs.
 Recognised as an Excellent Performer and No. 1 in the zone.
 Proactively involved in developing new markets for Moderna Furniture from zero to 32 lacs in Himanchal from 5 lacs to 24
lacs in J&K within a period of 1 year.
PRECEDING ASSIGNMENT
Oct’ 98 – May’ 99 with Indo National Ltd., Chandigarh as Sales Officer
SUMMER TRAINING
Organisation: Coca Cola India Ltd.
Duration: 3 Months (May’ 95 - Jul’ 95)
Description: Conducted a detailed study on the growth of Soft Drink consumption after the introduction
of 300 Ml package in Western U.P. market.
ACADEMIC PROJECT
 Played a vital role in conducting a detailed study on the market penetration of Times of India viz. a viz. other newspapers.
ACADEMIC CREDENTIALS
 PG Diploma in Business Management (Marketing) from Institute of Productivity & Management, Kanpur in 1996.
 BA from Meerut University, Meerut in 1992.
IT Forte: Well versed with MS Windows, Office and Internet Applications.
PERSONAL DOSSIER
Present Address: 4/81, Kabir Calony, Civil Lines, Anoopshahar Road, Aligarh, Uttar Pradesh
Permanent Address: J-241, Shivalik Nagar B.H.E.L., Haridwar (U.K.)
Languages Known: English, Hindi, Punjabi
Date of Birth: 03 September 1970