1. SATYAJIT DAS
Permanent Address: 8/1C, Balaram Bose Ghat Road, Bhawanipur, Kolkata – 700 025
Contact: +91 7044067147 ~ E-Mail: satyajitdasatfl@gmail.com,
Skype ID- satyajitdas70
Looking for managerial assignments in Sales & Marketing
in Telecom / FMCD / FMCG/ Media/Retail
CAREER OVERVIEW
More than 23 Years of experience with FMCG, Print Media, Retail and Telecom and Advertising
industries
Skilled in managing operations, organizing promotional activities / events/and escalating business,
Proficient in distribution expansion.
At present working with Manipal Advertising Services Pvt Ltd as Branch Head for Eastern Region
and Based at Kolkata from December 2014.
EMPLOYMENT Tenure
Aircel, Orissa: Since Sept ’2009
Dishnet Wireless Limited (AIRCEL) - Worked as ZSM for Bhubaneswar Cluster. Handling 5 TSM ,
40 DS with a business of Rs 5.0 cr/ month Strong planner and organizer, motivator, team player and a
decisive leader with successful track record in directing from original concept through implementation to
handle diverse market dynamics. An effective communicator with excellent relationship building &
interpersonal skills.Promoted to Manager Sales from Dy Manager in 2013.
AREAS OF EXPERTISE
Formulating long term / short term strategic plans to enhance operations, revenue; involved in
spearheading turnaround initiatives.
Overseeing the sales & marketing operations, thereby achieving the increased sales growth; utilizing
client feedback and channel inputs for generating leads.
Identifying streams for revenue growth & plans to build consumer preference; analyzing business
potential, conceptualizing & executing strategies to drive sales, augmenting turnover and achieving
desired targets.
Directing the sales of Telecom / FMCG Products & Services through Dealers, Distributors, and
Retail Outlets both conventional and nonconventional; monitoring competitor activities and
implementing effective counter measures.
Identifying and networking with financially strong and reliable channel partners, resulting in deeper
market penetration and market share.
Handling demand forecasting & managing inventory; ensuring optimum inventory with channel
partners to ensure timely deliveries to customers
Handling the interaction with customers for effective resolution of customer grievances and obtaining
feedback; maximizing customer satisfaction matrices by providing pre & post sale assistance and
achieving delivery and quality norms.
Handling Cross Functional teams- Sales, Marketing, Network, Finance, Customer Service, Retail and
Supply Chain.
Leading, training & monitoring the performance of team members to ensure efficiency in sales
operations and meeting of group targets; conducting meetings for setting up sales objectives and
designing or streamlining processes to ensure smooth functioning of sales operations.
2. Highlights:
Turned around BBSR cluster as EBITDA positive in last 2013 June.
Scaling up the tertiary from 1.35 cr to 5 cr in two years time.
Successfully launched 3G in Bhubaneswar town- Acquired 10k sub base in the 1st
month itself.ure
Secured 1st
position in Sales Contest in 2012 in eastern region and won the trip for South Africa.
Pivotal role in increasing the :
o Activation levels in the tune of 20k per month
o Unique recharge outlet base to 2550
o Unique activation outlet base to 1700
Paper contribution percentage has significantly taken up to 20% of total primary sales
Special focus given in RCV-10 and RCV30 which has helped to increase the distribution and tertiary
sales .
Introduced the concept of Tiffin box and refill pack which helped to grow the business of paper at
the tune of 1.65 crore
Monitoring of Distributors and trade easy stock level on a regular basis and giving feedback to the
distributors
Effectively handled promotional activities in BBSR for selling 3G products to the customers
Worked as ZSM in Sambalpur cluster in the year 2010. Developed the market and taken up the revenue
upto 90 lacs per month from 60 lac market from 210 BTS.
Handled the entire Sambalpur Zone for 6 months in the absence of ZBM.
Worked as ZSM in Rourkela cluster in the year 2009. Significant growth given in terms of revenue and
activation. Revenue jump from 30 lakh to 65 lakh.
Worked as ZSM in rural mkt of Bhubaneswar. Appointed 57 LMP’s in 2 months time and generated
additional revenue of 25 lakh
Subhiksha Trading Services Limited, Kolkata: August ’2007 – Aug ’2009
Worked as Business Development Manager
Highlights:
Successfully finalized 107 properties which was ready to launch the small format Subhiksha stores
across Bengal and Kolkata.
Launched 7 exclusive Telecom stores in Kolkata and Bengal
Proper catchment analysis done around the 5km radius of the stores.
Tied up with 200 big and small restaurant
Agrotech Foods ltd., Orissa: 1999 – July ’2007
Promoted to ASE from Senior Sales Officer
Highlights
Worked as an Area Head for Orissa, handling a team of four sales officer and two commercial
executives and reporting to the RSM. Total business of Rs 2 crore per month.
3. Efficiently & effectively launched and rolled out Sundrop Edible oil, Rath Vanaspati, Act11 popcorn in
Orissa market.
Appointed 32 distributors across the state
Maintained 80% market share in Bhubaneswar and Puri market and made it a model market.
Successfully acquired the market leadership in all markets of operations.
In the year 2005, promoted to ASE ( Area Head) from Senior Sales Officer and moved to Western UP.
Phenomenal growth shown in Sundrop Edible Oil and Rath Vanaspati and ACT11 popcorn. Appointed 6
distributors in Agra, Moradabad, Aligarh and Jhansi.
ABP Ltd., The Telegraph, Orissa: 1997 – 1998
Sales Executive
Worked with ABP Ltd in The SBU “The Telegraph” as Executive Circulation as an Area Head in
Orissa, reporting to Circulation Head.
Effectively handled the circulation business in Orissa. Taken up the circulation of The Telegraph
newspaper to the peak.
Apart from the normal hawker channel, opened up new indirect channel like distributing the newspaper
in pan shops and small outlets in lanes and by lanes and thereby increased the sales.
ITC Ltd, Agri Businesses Division, Kolkata & Orissa: 1992 – 1997
Joined as Sales Officer and promoted to the post of Senior Sales Officer
Worked with ITC Ltd. in Agri Businesses Division as Sales Officer in Kolkata Market.
Launched 1st
drop of Sundrop Sunflower Oil, Crystal Ground nut oil in Different Markets of Orissa and
Kolkata.
Promoted to Level -3 as Senior Sales Officer from Sales Officer.
Conducted all kind of promotional activities like inshop/inhome campaign to generate the trial of the
brand
Appointed distributors, C&F to launch the brand and taken it up to the next level
Academics
B. Sc. Examination in 1st
Division with Distinction in the year of 1991 from Calcutta University.
(61.50%)
Higher Secondary Examination from West Bengal Council of Higher Secondary Education in the year of
1989. (51.40%)
Madhyamik Examination from West Bengal Board of Secondary Education in the year 1986 (53.6%)
IT Skills: Fair Knowledge of MS-Excel, MS-Word, MS-PowerPoint.
PERSONAL PROFILE
Date of Birth : 15th
December, 1970
Marital Status : Married
Father's Name : Late Shri Santi Ranjan Das
Contact No.(s) : +91 7044067147 ,
Hobbies : Listening Music & Travelling.
Languages Known : English, Hindi, Bengali & Oriya.
Current CTC : Rs 10.20 lac / Annum plus 30% incentives
