Role & Responsibility : Set up the dealers network, Penetration in informal markets, target setting & it’s achievement, control of receivables, setting credit limit, ensuring that supply chain is working effective with the customer development. Sales & promotion, New brand launch and ROI

1. Sanjeev Kumar SrivastavaSanjeev Kumar Srivastava
Mobile: +234-7080190259, +234-8169126601Mobile: +234-7080190259, +234-8169126601
E-Mail:E-Mail: vinsanjeev71@gmail.comvinsanjeev71@gmail.com Skype id: sanjeev.srivastava699Skype id: sanjeev.srivastava699
Seeking middle level managerial assignments in Sales & Marketing / Business
Development / Channel Management with a growth oriented organization.
PROFESSIONAL SYNOPSIS
 A dynamic professional with nearly 21.9 years of rich experience in channel management. In India
17 years and in overseas 4.9 years. Currently based at Lagos, Nigeria.
 A keen planner, strategist & implementer with demonstrated abilities in devising sales & marketing
activities and accelerating the business growth.
CORE COMPETENCIES
Strategy Planning & Management, Sales & Marketing / Business Development, Channel & Team
Management
ORGANISATIONAL EXPERIENCE
Overseas
Since 15th Jan ’013 to till date working with Bintrop Nigeria Ltd as National Sales &
Distribution Manager, Nigeria.
Yearly Business handling 23 million$ (USD) (McDowell’s whisky, Largest selling brand in the world
volume vise & its variants.) Also Seagram’s Imperial Blue whisky distribution Pan Nigeria
Role & Responsibilities
Set up the dealer’s network, Penetration in informal markets, target setting & its achievement, control of
receivables, setting credit limit, ensuring that supply chain is working effective with the customer development,
Sales promotion & Business development , ROI.
Reportees : Direct 1 regional sales manager, 4 area sales managers,24 sales executives & indirect 39
active distributors & 1251 whole sellers Pan Nigeria
Notable Achievement
Successful launch of Goana Red Wine (since Feb’014) in Nigerian market with the 540,000 $ turnover
yearly. Launch of Seagram’s Imperial Blue whisky in Oct’015 & achieved 121,000 $ brand in 10 months.
2. Since August’011 to Nov’012 worked with Mohan’s Oysterbay Drinks Ltd, Tanzania
(East Africa) as Marketing Manager
Handling the distribution & promotion of world’s leading scotch whiskies & wines in Tanzania.
Organize on trade activities, Key accounts & equal responsible for off trade.
Penetration of Red Bull Energy drink.
Notable Achievement
Resume the import of India’s leading spirits company “Radico Khaitan” with the average sales of $
48000 yearly.
Plug the business partners & support the secondary sales of $ 93750 yearly.
Supported the territory with the sales professionals for the better market services.
Off trade & on trade promotion of Spirits & wines. The incremental volume achieved $ 25250 in yearly.
Sensible use of below the line advertising material to support the brands horizontally.
Trade partner’s motivation and plug the new customers.
Added new supermarkets and supported the additional sales of $ 24750 yearly.
Penetrated Highway markets at some extent to strengthen the Red Bull Energy drink distribution.
• For 1-1 month worked in Kenya (Narobi), Uganda (Kampala) for the promotion of Grant’s scotch
whisky.
India
1. Jan’010 to July’011with Green Valley Plywood Ltd, Pune
Job Description.
Worked as Branch Manager Rest of Maharashtra (India)
- Setting goals for the sales team.
- Planning, Budgeting and organizing the programme to achieve those goals & implementing the
program.
- Controlling and evaluating the results.
- Distribution extension regionally.
- Branch Profitability.

2. Notable Achievements
- 82 % sales growth in 010-011 against 009-010 YTD (2.28 cr. to 4.16 cr.)
- Resumed old business partners and updated new for the distribution support.
- Employee participation in promotional activity & problem solving.
- Credit reduced from 65 lacs to 10 lacs with the regular follow up & education.
- Supported the customer relationship.
2. Aug’08 - July’009 with Birla Sun Life Insurance Co. Limited, Varanasi as Branch Manager/Branch
Head, agency sales.
3. Jun’07 – Aug’08 with ICICI Prudential Life Insurance Company Limited as Area Manager, Agency
model, Varanasi Branch
4. Apr’95 – Jun’07 with Godfrey Phillips (I) Limited
Channel sales (Cigarette Division)
Growth Path
Apr’95 – June’07 Join as sales officer & left as Assistant Manager Sales
PROJECTS HANDLED
At Godfrey Phillips (I) Limited
 Self taken “Green Worrier” in year 2002 for motivating the barbers to sell the cigarette as a brand
ambassador for the company, thereby generating incremental sales worth INR.360000/- yearly.
 Need base training workshop for the salesmen and other field staff.
 “Visibility Workshop” conducted in Kota, Rajasthan that was participated by 40 field staff.
 “Rural Market Development” covering 450 villages having population up to 10,000, thereby
generating sales worth INR.864000.
 “Plugging Hawkers into Direct Sales” across U.P. (East), thereby contributing INR.1,10000 to
annual sales.
 Retailers meet during new product launch in two states Haryana and Delhi. Being conveyer saved
the company money to ask any Radio VJ.
Notable Achievements with Godfrey Phillips (I) Ltd
 Sales growth 30% respectively in different zone/territories.
 Successful launch of 3 new brands with the sales of INR 10 lacs, INR 24 lacs & INR 12 lacs yearly.
 Market share growth 68% to 73% & in week market 8% to 20% respectively.
 Retail sales growth from 51% to 58%.
 Low cost brand shop, which saved 50% of money and customized visibility which rolled out
regionally.
 Sensible idea of slide offer which contributed the additional sales by 10%.
 Introduced new thematic visibility concept in Rajasthan which was implemented regionally.
 Visibility enhancement at National Highway from 20% to 70% of outlets which contributed extra 4%
sales growth.
 Direct touch in 110 non-traditional outlets for the sales.
 143 villages of population size 7000 brought under coverage and contributed the additional sales of
INR 6.3 lacs in 1.5 years.
 Successful retaliation of competitor’s brand with the team support.
 Hawkers plugged in (Outsource) for deep coverage and distribution of the brands.
 Channel partners emotional binding with the cultural activities.
5. Nov’94 – March’95 Gati desk to desk cargo, New Delhi Sales Supervisor
TRAINING ATTENDED
At Godfrey Phillips (I) Limited
 In-house Training Programme. Leadership Quality. Selling Skills. Time Management & Planning
Skills
Analytical Skills & Presentation Skills.
Qualification
1993 Bachelors Degree in Economics from Lucknow University (India)
Personal Details
 Date of Birth 7th
September 1971
 Marital Status Married
 Passport No/ Valid till Z- 2739816 / 2nd
Feb’2024

3.  Name in the Passport Sanjeev Kumar Srivastana
 Permanent Address C-365, Rajajipuram, Lucknow – 226017 (U.P.), India