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1. P.Prabhu
Mobile: 09790707908 ~ E-Mail:pprabhuram@gmail.com ;prabhu.ram@unilever.com
 A dynamic professional with nearly 22 years of rich experience in all Leading FMCG Companies like HUL,
Gillette India Ltd, ITC Agrotech - Sales, Channel, Category management, Team management and Key
Accounts Management.
 Demonstrated abilities in people management and result orientation.
 Possess excellent communication, relationship management and team building skills.
Work Experience
HUL, TN&AP : Branch Trade Category Manager -Based at Chennai Since July2014
 Being a category expert for TN, AP & Telangana clusters, Owner of planning all activities to meet Monthly,
Quarterly & Annual growth plans for Home & Personal care business in Tamilnadu, Andhra Pradesh &
Telangana clusters.
 Responsible for 5 different categories in Home & Personal care business, solely accountable for managing
annual turnover of 3200 crore.
 Responsible for developing and implementing category trade plans which support the objectives of brands and
the channels.
 Analyze and spot the opportunities lying at geography level by using Panel Datas/internal MIS.
 To act as a bridge/interface between Customer development and Marketing functions by ensuring plans on
both ends come together which result in market share gain for the categories.
 To coordinate & consolidate the planning for trade plans across channels and also bring out shoppers and
customers point of view in all category discussions.
Key Achievements
 Created a big Buzz in the market place through Chakravyuh and Maaveeran activations.
 Successfully designed and handled a cost effective Market development activities.
 AP gaining 100% business shares in all categories
HUL, Central Tamil Nadu: Area Sales & Customer Manager -PP Div April 2010 to June2014
 Handled a team of 9 On roll employees, ensuring timely training and development of all team-members
 Planning, implementing, and evaluating trade marketing and distribution plans
 Achieving assigned sales and distribution targets through guiding and motivating all team members.
 Initiating conceptualization and implementation off various sales related strategies, plans and schemes.
 Engage in ensuring prompt and speedy settlement of claims.
 Devising and effectuating various product launches and sales promotional events.
 Conceiving and redefining systems and processes to streamline appointment/ development of distribution
network.
 Planning and designing marketing communication programs. Conceptualizing and conducting promotional
events and activities
 Responsible for 40 distributors ROI and their long term business continuity.
Key Achievements
 Overall business growth of near 10% YOY
 6 TSOs have been promoted to executive cadre.
 One of the National Top 3 performer in sales execution parameters for the year 2012&13.

2. HUL, Salem zone: Field Sales & Customer Manager-HPC&FB April 2008 to March 2010
 Successful execution of business restructuring by optimized channel integration.
 Handled a turnover of 240 Cr/annum.
 Channel performance tracking by ROI measurement and ensuring business continuity
 Sales planning and execution, business development and category management
 Handled a team of 15 territory sales officers and 2 activation executives
Key Achievements
 Business restructured and goals achieved in a record time of 3 months resulting in reduction of channel
management cost without compromising the business growth – Achieved 14% YOY growth
 Moved up as an Independent, Area sales and customer manager with in 2years of time.
HUL, TN&KL Senior Activation Executive -Lakme Div April 2006 to March 2008
 Channel activation management – Merchandizing in Key Accounts, wholesale, family grocer &chemist.
 Category Management: Implemented Zero Paid Category visibilities.
 Shopper Activation: Conducted shopper activation programs encompassing winning at Point of Sale (Lakme
Beauty Advisors)
 Team Management: Mentor, direct and managed a team of 30 merchandisers & 3 supervisors.
Key Achievements
 Promoted within a record time of 24 months
GILLETTE INDIA LTD, Coimbatore: Sr.TS0 June 2000 – March 2006
 Responsible for Sales, Key Account Management, Relationship Management and Customer Support Operations.
 Handled a turnover of over 3.6Cr/annum
 Successfully Launched Oral B Exceed, Mach3 Turbo, Vector plus etc, by ensuring in-depth distribution.
 Awarded as Best Innovator for the Year 2004&2005, for Innovating 18 peg rack& Arch Gates at POS.
Agro Tech Foods Limited, Trichy June 1994 – May 2000
 Responsible for Sales, Key Account Management, Relationship Management, and Customer Support
Operations.
 Launched ACT II, Healthy world range successfully.
 Stabilized the Trichy territory and grew by 25% YOY.
Key Achievements
 Joined as an Interim sales rep during 1994, and got promoted as Sales officer in 1996.
Education & Extra curricular
 PGCBM XLRI-JAMSHEDPUR in 2008(Satellite course)
 B.Sc. University of Madras, R.M.K.Vivekananda College in 1994(Zoology)
 Learning Organic farming.
Personal Vitae
Date of Birth : 3rd
Jan, 1973
Communication Address: VGN Mahalakshmi nagar, ImperiaIII , Perumalagaram,B1F5,Thiruverkadu,Ch:600077.
Permanent Address : “Srinivas”, Plot no:35, 12th
cross, New thillai nagar, PN pudur, Coimbatore-641041.
Marital Status : Married, 2 daugthers(I-11years, II- 6years).