1. Yeshwant D. Shingwekar
Senior Management Professional with 22years of sales & marketing experience in FMCG,
Consumer Goods and Insurance sector with expertise in
Sales & Marketing~ Strategic Planning ~ Business Development ~ Channel Distribution
Contact No.: (M)+91 9920039518 e-mail: yeshwants@gmail.com
602, Maitri Krishna Vasudeo CHS, Opp. B.R.Madhavi School, Rajaji Path Lane No.4, Nr.Aiyappa Temple,
Dombivali (East) – 421201. District Thane, India
 EMPLOYMENT SKETCH
 Owner- WEALTHCARE Advisory since January 2015.
 Worked as DGM-Sales In Nilkamal Ltd from March 2014 to November 2014.
 Worked as Head of Sales in Shriramlife Insurance Com. Ltd from December 2006 to February 2014.
 Worked as Manager-Sales in Prince Containers Pvt Ltd from October 2001 to November 2006.
 Worked as Sales Manager in UTSM(UTV group) from May 1997 to September 2001.
 Worked as Product Manager In Rajpurohit GMP from July 1996 to April 1997.
 Worked as Territory Supervisor in Eveready Industries Ltd from July 1992 to June 1996.
 EMPLOYMENT DETAILS
Owner- WEALTHCARE Advisory since January 2015
Started WEALTHCARE Advisory to assist clients to have protection through Life, Health,
Property & General Insurance and gain wealth through investments in Mutual Funds.
Nilkamal Ltd as DGM-Sales based at Mumbai from March- November 2014 handling a team of
20 people.
An established leader in plastic moulding industry manufacturing and trading material handling systems.
Role:
 Initiating B2B and B2C sales at zonal level to achieve organizational goals. Chief responsibilities pertain to
Business Development through profitable pricing, credit control, statutory compliance and training.
 Managing zone operations aimed at attaining profitability, achieve targets and use strong brand image to
push other verticals.
 Establishing vertical wise targets for the region and devising plan & implementing it through sales team to
reach the target.
 Handling key accounts.
Shriram Life Insurance Company Limited Since December 2006 to February 2014
Joined as Regional Manager at Mumbai for West in 2006
Handled a team of 30+ people for Western India
Transferred to South at Bangaluru from October 2009-November 2010.
Handled a team of 55+ people for Kerala, Karnataka, Tamilnadu.
Promoted as Head of Sales based at Jaipur from December 2010-February 2014
Handled a team of 125+ people for Rajasthan & Gujarat.
Established Life Insurance Company with a distinction of being the 1st
pvt insurance company to register profit
in first five years of operations.
 Started operations from scratch in Western region in 2006 and again in 2010 in Rajasthan &
Gujarat for agency vertical. Handled bigger teams and lived upto expectations of the
management in terms of new business, persistency and manpower retention.
 Handled a special task to start operations from scratch in western region for Alternate Channel
by empanelling brokers and co-operative banks..
Role:
 Fore fronting entire gamut of business development operations for promoting Life Insurance business
across cluster through different channels like agency, alternate and direct.
 Identify and appoint business partners across untapped potential markets for deeper penetration.
 Train and motivate sales, advisors team & business partners by initiating various schemes.
 Key account handling for Group Insurance Plan.
 Handling corporate enquires for Group Insurance.
 Ensure profitability for the cluster.
Attainments:
 Registered continual growth in 1st
year premium collection year on year.
 Developed various innovative schemes resulting in higher persistency at zonal basis.
 Established alternate channel by empanelling various brokers and banks at pan-India level.
 Successfully collected premium worth Rs.3 cr. for Group Term Insurance Plan in a quarter.
Prince Containers Private Limited, Mumbai, October 2001 – November 2006
Manager - Sales (West & Eastern India)

2. Successfully managed to change company’s focus from specific industry supplier to multi
dimensional company. Handled team of 45 people and established business at PAN India.
A unit of Prince Group, an established leader in plastic moulding industry manufacturing material handling
systems.
Role:
 Steering initiatives towards achievement of organizational goals. Chief responsibilities pertain to Business
Development, Sales and Dearler Development.
 Managing zone operations to achieve targets and create strong brand equity.
 Handling corporate accounts of Coca Cola and Pepsi.
 Coordinating entire marketing activities including brand building with profit responsibility.
 Identifying new channel partners and guiding them towards maximizing ROI.
 Leading & directing sales team and enhancing their operational efficiencies.
 Ensuring adherence to defined ISO specifications in overall activities so as to improve overall profitability.
 Establishing product wise targets for the region and monitoring sales team on regular basis.
Notable Attainments
 Improved market share in western region by systematic working & increased profitability.
 Measured role in obtaining ISO 9001:2000 certification for the company.
 Acted as Management Representative for ensuring compliance to ISO Quality Management System.
United Teleshopping & Marketing Company Limited, Mumbai, May 1997 – September 2001
Sales Manager (Retail Sales) - Western India
Successfully established company’s business in retail with a team of 25people in 3states.
A UTV group company with TSN brand name, one of the 1st
Indian companies to start teleshopping business in
India in 1995. The company established a strong franchisee network in India and has diversified successfully
into retail.
Role:
 Spearheading entire retail sales functions in the company.
 Formulating and effectuating marketing strategies for augmenting retail sales & teleshopping business in
western region.
 Contributing towards expansion of distribution network by appointing and managing channel partners.
 Assessing market response for providing inputs on new product sourcing.
 Developing cordial relations with key corporate clients for long-term business relations.
Notable Attainments
 Augmented business in Western region from Rs. 6 crores to Rs. 15 crores in 3 years through teleshopping.
 Devised and implemented “Shop N Shop”, a result oriented innovative promotional plan to promote TSN
brand range of products through retail outlet, which was adopted in other regions as well.
 Pioneered consumer interaction drive through various mediums/fairs in region resulting in increased sales.
 Bagged and executed major institutional order from pharma giant Wockhardt worth Rs. 2 crores.
Rajpurohit GMP Industries Limited, Mumbai, July 1996 – April 1997
Product Manager
Reputed laminators, working in collaboration with Korean major GMP for lamination business and diversified
into marketing of synthetic photo frames.
Role:
 Administering sales & marketing operations for launch of Synthetic Photo frames at pan India level.
 Devising marketing activities for local market in sync with local characteristics.
 Recruiting and motivating sales personnel for achieving quality deliverables.
Notable Attainments
 Conducted a market survey (in an unorganized industry) through proper questionnaire to establish the
market size/ share to devise marketing strategies to launch the brand.
 Sourced institutional tie up with Kodak for sales frames on OEM basis worth Rs. 50 lakhs.
Eveready Industries Limited, Mumbai, July 1992 – June 1996
Territory Sales Supervisor
Handled parts of Maharashtra and Goa with a team of 10 sales people for handling distribution
network of 75+ dealers & distributors
Erstwhile known as Union Carbide (I) Ltd., marketers of Eveready Batteries & Flashlights, a reputed FMCG
Brand.
Role:
 Undertaking sales and marketing functions for promoting Eveready range of batteries , flashlights and
Henko detergents across Western India.
 Enhancing sales and business volume through dealer/ distributor sales & guiding towards enhanced ROI.
 Organizing pre and post launch activities for achieving the desired sales volumes.
Notable Attainments
 Increased market share across Goa from 10% to 48% within span of 2 years.
 Played a key role in successful launch of Henko Detergents, Alkaline & Watch batteries in Goa and
Maharashtra region.
 Conferred with Best Performer Award for successful launch of Henko Detergents and Alkaline Batteries.

3. CORE COMPETENCIES
 Strategizing business directions to ensure profitability in line with organizational objectives.
 Identifying and developing new streams of business for increasing business and overall profitability.
 Reviewing and interpreting the competition after in-depth analysis of market information.
 Appointing and managing alliance partners for deep penetration, market coverage & visibility.
 Managing Sales, Distribution, Logistics, Launch of new products, Forecasting, Target Achievements,
Training & Development, MIS, Sales Administration, New Ventures and Improving System & Process.
 Monitoring & motivating frontline sales team and dealers to deliver quality services in market.
 Devising & implementing strategies for product positioning, pricing and product life cycle management and
handle product promotion activities.
 Mentoring, motivating and guiding team members ensuring sales - business generation.
 Training subordinates in soft skills, products & business strategies.
 ISO system adherence and implementations.
SNAPSHOT
COMPETENCIES
Managerial
 Strategy Planning
 Profit Centre Operations
 P&L Management
 ROI Accountability
 Budgeting
 New Product Launches
 Process Improvement
Functional
 Business Development
 Sales & Marketing
 Brand Development
 Market Intelligence
 Channel Management
 Key Account handling
 Team Management
 Trade Promotions
 Key Account Management
 Logistics
 CRM
 Training
⇒ An accomplished results-driven sales professional with extensive
experience of over 22 years in Business Management
encompassing retail, institutional sales and distribution channel
management with profit accountability; across sectors.
⇒ A keen strategist with expertise in managing entire operations
with key focus on top & bottom line by ensuring optimal
utilization of resources.
⇒ Expertise in strategy planning, account management, sales,
product launches and support.
⇒ Attained proficiency in Business Development, Sales & Marketing
& Operations
o Initiated innovative promotional schemes like
“Shop N Shop” strategy for TSN brand.
o Established brands & bagged breakthrough
institutional orders in all companies.
o Consistently demonstrated sales ability through
achieving 35%-50% growth in sales in a short span
of time.
⇒ Proven skills in meeting stringent deadlines, achieving targets and
taking a proactive role to plan, execute and monitor ground activities
aimed at maximizing brand exposure at minimum cost per contact.
⇒ Uncompromising ethics and transparent communications underpin
business-focused value propositions that leverage competitive
advantage viz., top quality service.
⇒ Skilled in optimizing team dynamics, uniting diverse agendas to a
common goal and harnessing strategic drivers to deliver results by
optimizing resources.
 ACADEMIA
 1990 MBA (Marketing) from Poona University
 1988 B.Sc. (Mathematics) from Amravati University
 Passed Mutual Fund Distributor certification examination
 PERSONAL SNIPPETS
 Date of Birth : 3rd
April 1968
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