Divyesh J. Ruparel is a seasoned marketing and sales professional with over 22 years of experience, specializing in the sales and marketing of flooring tiles and laminates. He has held various senior management roles and has demonstrated significant achievements in sales growth, market expansion, and operational efficiency across multiple organizations. Ruparel aims to leverage his expertise to contribute to corporate growth while achieving personal development.

1. Divyesh J Ruparel
C/404 Satyam Status, Ramdevnagar Road, Satellite, Ahemadabad - 380 015,
Contact: +91 8306640345, +91 07926920817.
E-mail: rupareldj@gmail.com
Hard core Marketing & Sales Professional with ability to generate business in fiercely
competitive markets.
CAREER OBJECTIVE
 Dedicated and innovative Professional offering extensive experience in
selling/marketing of products in different capacities.
 Can be headhunted for spearheading efforts across esteemed organizations as a
Head - Marketing/Sales. Proven capability to perform in international
environment studded with a mix of diverse cultures.
 Working in the senior management level; would like to excel professionally and
contribute to growth of the company and thereby achieving my personal growth.
PROFESSIONAL SYNOPSIS
 Competent sales and marketing professional with rich contribution of over 22
years, predominantly in Marketing/Selling of Floor Tiles, High Pressure Decorative
Laminates and other products.
 Proven capabilities in designing innovative marketing strategies to generate
desired resonance across potential market segments.
 Innate strengths in identifying and developing potential accounts and retaining
their business association with augmented customer services.
 Keen planner and farsighted with strengths to perceive beyond obvious; Result
driven and focused with immaculate work habits.
 Adept in mapping market dynamics to draw vital inputs to facilitate
designing/realignment, marketing/sales strategies to combat competition and
sustain leadership position.
 Excellent man-management, time management, and leadership skills.
KEY STRENGTH AREAS
Strategic
Marketing
Demand Forecasting Business Development
Freight
Forwarding
Key Account Management
Client
Relations/Purchase
Sales Promotion Recruitment & Training
Turn Around
Management
Business
Alliances
Research Specialist Leadership
Channel
Management
Advertising/Administration
Profit Centre
Management
AWARDS AND RECOGNITION
 Received a letter of recognition from Management for a very well planned and
most creative launch of Board Games in Blow Plast Ltd.
PROFESSIONAL EXPERIENCE
Sunshine Tiles Company Private Limited –Gujarat-Since May 2015
Head Exports
 Lead the exports team for sales and marketing.
 Streamline process flow for both pre and post shipment.
 Logistic and Coordination of front/back end operations.
 Lead generation and follow up for commercial conclusion.
 Product development and Compliance Management.
 Strategic Planning and implementation to achieve budgeted sales.

2. Touch Laminates Private Limited-Gujarat (May2011- June 2014)
General Manager-Sales and Marketing.
 Instrumental for capacity expansion by 100% in 30 months.
 Business Value scaled up progressively from 170 Million INR to 45 Million INR in a
span of 3 years.
 Increase in width of distribution by 150% in 30 months.
 Sales Growth achieved 40% year on year for 2 consecutive years.
 Responsible for Secondary and Primary sales.
 Cash Flow/Logistics Management
 CNF tie ups/Agreements/MOU/Commercials.
 Depot Management and inventory control.
 Branding, Visibility and Event Management.
 Sales Forecasting, Budgetary and Fiscal Control.
 Coordination with Architects, Interior Designers and PMC.
 Distribution & product expansion/New product launch/Channel Management/
Customer Relationship Management
Formica Holdings Limited-Mumbai (June 2010- April 2011)
Sales Head - Western India Region.
 Start up Distribution Channel Management
 Sales Forecasting, Budgetary and Fiscal Control.
 Logistic support end to end.
 Customer Relationship Management.
 Coordination with Architects, Interior Designers and Project Management Consultants
for specifications and approvals in projects.
 Coordination with factory as well as provision of back end support to facilitate sales.
 Branding and Visibility Management.
 Event Management/Product Launches/Exhibitions and Get-togethers.
Nitco Limited, Mumbai. (Feb 2009 – May 2010)
Sr.-Regional Manager-Projects And Institutional Sales.
 Ensure specification with leading Architects, interior designers.
 Improve service levels and ensure optimization of inventories.
 Handled sales, commercial and logistic as well as support system for effective client
servicing.
 Credit Control, Revenue Generation to ensure profitability.
 Was instrumental in reviving business tie ups with over 15 Key Accounts in a span of
10 months.
 The attrition rate was brought under check and reduced to 4% from 40% during my
tenure.
 Bagged the biggest order for wall tiles and highlighters with Nahar Group worth 50
Million INR.
 Got Nitco tiles specified and approved with Ackruti Group as a standard for all
application in all projects across India for the Ackruti Groups.
 Vertical business managed up to 750 Million INR per annum.

3. Advatech Ceratiles, Mehsana-Gujarat (Sept 2007 – Feb 2009)
General Manager Sales and Marketing.
Formica India Division, Pune. (Jun 2006 - Sept 2007)
All India Sales Manager.
Pavit Ceramics (P) Ltd. Bharuch, Gujarat (Jun 2005 – May 2006)
AGM - Sales & Marketing
Sun Earth Ceramic Ltd., Mumbai (May 2001 – June 2005)
Area Sales Manager (Floor Tiles - Gujarat)
Merloni Termosanitari (India) Ltd. Pune (Jun 1997-May 2001)
Area Sales Manager (Gujarat)
Godrej & Boyce Mfg. Co. Ltd., Mumbai (Jun 1995 – May 1997)
Sr. Sales Officer
Blow Plast Ltd., Mumbai (Jan 1992– May 1995)
Sales Officer (Saurashtra/Kutch)
KEY ACHIEVEMENTS
 Achieved success in procuring an order of locks worth 36 lacks against well-made
locks & Europa, Locks in M/s Godrej.
 Entrusted with the additional responsibility of reviving the sales for state of Goa
resulting into increase of sale from INR 1 Million to INR 10 Million within span of one
year.
 Designed the credit policy in such a way that it reduced branch out standings by 75%
and not even a single case of default arose among the various credit facilities
extended out of a total revolving credit of approx. 50 Million INR in M/s Sun Earth
Ceramics Ltd.
ACADEMIA
 B.Com from Pune University - 1992
TRAINING
Team Building Personality Development Programmes
Motivation Development of Marketing Strategies
Time Management Self-Management & Leadership
COMPUTER LITERACY
Microsoft Office, Windows 2000, Word, Excel, PowerPoint, and proficient at Internet
oriented tasks
Date of Birth: 17th Jan 1967 Sex: Male Marital Status: Married
Nationality: Indian
Languages Known: English, Gujarati, Hindi, and Marathi
References can be Furnished upon Request