1. SANJAY BHATTACHARYA Mobile: 9166675999(self)/9166676999(Wife); Local Resi:0141-4017301
E-Mail: sanjay_bhatthll@yahoo.co.in; bhattacharya.sanjay8@gmail.com
JOB OBJECTIVE
Seeking challenging assignments in Sales & Marketing, Distribution Management, and Channel Development.
PROFESSIONAL PROFILE
A dynamic, result oriented professional having over 14 years of experience in sales and marketing involving
management of dealers & distributors; marketing of a wide bandwidth of FMCG, Consumer Durable products in
domestic marketing arenas with demonstrated initiative. Held middle level managerial positions in organizations of
repute and caliber with responsibilities across a gamut of functions with demonstrated abilities in management
functions, Launches and Promotions and maintaining client relationships. An effective communicator and team
leader with proven team building and management abilities.
WORK EXPERIENCE
From Dec’14 to Till Date with Lenovo India (Mobiles) as a Regional Sales Manager – North.
April’13 to Nov’14 with Samsung Electronics (Mobiles) as a Distribution & Sales Enhancement Manager
(Sr.Manager) –DSE Sr. Manager for Haryana & Profit Pricing for the dealers of Pan India.
Feb’11 to March’13 with Samsung Electronics (Mobiles) as a Zonal Sales Manager (Sr.Manager) –ZSM for
Rajasthan.
Aug’10 to Feb’11 with Samsung Electronics (Mobiles) as a Zonal Sales Manager (Manager) -Haryana.
June’08 to July’10 with Moser Baer India Limited as a Area Sales Manager (M3 Grade)-Delhi & Haryana
(Home Entertainment division)
Oct’06 to June’08 associated with Hindustan Unilever Ltd as Area Sales Executive (AE) (Retail - Ice Cream
Division- Delhi/NCR)
Oct’04 to Sep’06 associated with Hindustan Unilever Ltd as Cluster Territory Sales Officer (CTSO) (eg. Sr.
Sales Executive in other organizations) - Central & South Kolkata.
Dec’00 to Sep’04 associated with Hindustan Unilever Ltd as Territory Sales Officer (TSO) (Foods &
Beverages, Personal Hygiene Division- East ( Kolkata, Orissa, Bihar).
Dec’99-Nov’00 with Hindustan Unilever ltd as a Pilot salesman for different Projects (in Personal care,
Detergents & rural coverage) Area covered in the specified period Kolkata & South West Bengal
Jan’99-Nov’99 with MCC Resources Ltd (DSA of Standard Chartered Bank) as Business development
executive for A/c opening and credit card dept.
Key responsibilities handled across assignments:
Current Role:
Responsible for - North. Handling and managing the National Distributor along with the team and channel partners.
Primary> secondary>Tertiary>Sellout activities based out from Gurgaon Regional office.
Marketing plan which can drive sales from stores with sell out activities with the help of Sales promoters.

2. Distribution plan and structure to deliver sales growth for the region along with the strategy planning.
Effective launch of products.
Samsung in Gurgaon(DSE): 1st
Role:
It’s a Sales support function. Ensuring the correct Distribution structure in place for the state of Haryana as per
company’s future expectation & as per policy.
a) Proper Distribution structure as per structure-eg. Dealers/lacs...urban town vs Rural town...etc.
b) Final selection of Distribution partners after clearing it of from Sales channel before going it to RSM.
c) Reporting to Directly at HO level ensuring proper structure in place & and also align RSM with the same.
d) Also ensuring the Hygiene in the state and if found any issues partners needs to be intimated or can be
changed.
2nd
Role: Part of HO objectives
a) Handling the Profit Pricing maintenance with the help of maintaining process & system of distribution
SRD/SMD follow and it should be in line with Samsung at HO level.
b) Retail price maintenance by the dealers- to make sure Profit pricing of dealers of all India (Mystery
shopping audit agency is being handled by me).
In Rajasthan & Haryana(ZSM) -Sales Management
In Samsung Mobiles as a ZSM, handling a team of 20 Assistant Manager, 40no’s Sales officer and a team
of (240 no’s) shop promoters and 17 team leaders for Rajasthan.
Evaluate performance of team members and determine areas of development and cost reduction.
Achieving the overall annual sales target by continuously monitoring / coaching the team of professionals.
Handling a business around 85cr per month splited in different categories of mobile starting from
Normal entry level phone to Highly featured Smart phones. While doing so I need to make a production
plan for coming 8weeks which leads to your inventory planning. State level budget and stock planning
Identifying and networking with reliable and cost effective partners for enhancing market reach and penetration so
as to gain maximum profitability through tertiary.
Ensuring Distribution standards to reach NEW EXCELLENCE while opening new outlets while growing the existing
one. This thoughts are constantly being reset for examples direct distribution reach to be adhered at 1lac
town>>50K Towns and now 5K Population Town.
Responsible for State’s PRIMARY>SECONDARY>TERTIARY>SELLOUT(Consumer) with the proper
execution of Schemes at different level.
Effective launch of Products at different level with the help of State’s local Marketing budget.
Effective execution of merchandising/promotion activities through channel partners/ Dealer Networks.
Supervising customer credit clearance and collection procedures. Ensure collection period and overdue as % to
turnover within the specified norms.
Ensuring cost effective set up for Company’s owned outlets in Shopping Malls/Complex.
In Moserbaer as a ASM, handling a team of 1 Assistant Manager & 4 Sales Executive (Company’s
Payroll), 3no’s Business Development Exec (Outsourcing) for Delhi & Haryana . Evaluate performance of
team members and determine areas of development and cost reduction.
Handling the branded music/video Modern trade outlets(Planet M, Music world, Reliance Digital, etc..)
and also in few FMCG modern trade outlets (Sabka Bazar, More, Big Bazar)
Ensuring cost effective logistics operations across the distribution channel and monitoring availability of requisite
goods at the various sales outlets/ channels. Supervising & Delegating C&FA activities.
Handling a stock of about 2500 SKU’s in CFA’s and ensure their primary and production plan.

3. Developing and implementing sales promotional strategies in close conjunction with the Sales Executive and
distributors.
In Hindustan Unilever Ltd as a ASE, handling a team of 12 CSO’s(Company’s Payroll) & 17 Business
Development Exec(Outsourced) for Delhi/NCR region.
Taking initiatives on innovative consumer schemes/programs to get the best deals in the retail outlets.
Predicting the product life and placing the same so as to avoid wastages/replacement/expirer.
Responsible for preparing a business plan / customer level business plan in line with Annual operating plan in close
coordination with different channels/scenario.
Product Launches / Promotions
Devising & implementing pre & post marketing schemes for luring the retailers for the new products. Various
launches/ relaunches were executed by me, few of them;
In Samsung: All smart phone series till date and out of which few are specially planned and designed are:
Grand,Galaxy Note,Galaxy S3 and Champ deluxe & Rex series are in Feature phone.
In HUL: Relaunches- Pears, Dalda, Vimbar, wheel degt, Bru, Redlabel, Lux ,Clinic Plus and launches were
Maxbrand, Moo, Selection Tub in Ice cream division
Analyze the trade promotion schemes and monitor the launches.
Direct Selling
Clear and astute understanding of what consumers want and the ability to deliver it to them through the most
appropriate channels for a profit. (Eg. Aamir Khan will sell in Modern Retail outlets and Govinda in Rural)
Organizing and planning the various components like pricing, promotion and distribution of products and services
for consumers, both present and potential.
Attainments;
IN SAMSUNG:
1) In March’12 got promoted to Sr. Manager in Samsung Mobile with more responsibilities.
2) Got the National Award for Highest Volume Grw for year’11 and ‘12
3) Nationally got the Best team award for Rajasthan Branch’11.
4) Consistent performance Award -Got the Highest grade 1 (scale of 1-5) in Samsung for consistently
3yrs in a row.
5) Within a span of 6 months got the National award for Highest Market share gain in Haryana and got the
opportunity to handle the bigger territory (Rajasthan).
6) Got the runners up award for best retail expansion for the yr‘10, i.e WOD-Width of Distribution.
7) 4 No. of Foreign trips were earned for the performance related awards
From March to Nov’11 Rajasthan has grown by 4times from its previous nos.
BIGGEST ACHIEVEMENT: A CERTIFICATE WAS AWARDED FROM THE CHAIRMAN OF THE COMPANY IN
KOREA WHERE SELECTED MANAGERS WERE CALLED FOR THE VISIT AND SHORT COURSE.
IN MOSERBAER:
Within a span of 1-1/2yr of Trade Vertical & Cycle Cart project it is very well recognized in the company as well as
in media (Hindustan Times article/Business world). In this short span it starts contributing a significant volume to
the Entertainment division compared to its traditional audio/video channel.
From April 2010 additional responsibilities were given; 1 Assistant Manager from audio/video channel of
Delhi/NCR territory starts reporting to me.

4. IN HINDUSTAN UNILEVER LIMITED:
1) Get the recognition from the company and got promoted as “Area Sales Executive” on Oct-06 and
transferred to New Delhi to look after highest volume/value driven territory for ice cream.
2) In tenure of 2 yrs as a “Area Sales Executive” growth rate for the area goes up from 13% to 22% in Delhi
region.
3) Applauded and achieved recognition award for half yearly performance in 2007.
4) Achieved the National award for the best performer for 3years 2001, 2002,2003 & 2005 and won the
title as “Champion T.S.I”.
5) Awarded a foreign tour to Bangkok for being the best performer in the Eastern region (Ice cream Division)
6) Accomplished targets and attained growth of 56% in 2001 that was the highest ever target achieved.
Revived the Kolkata branch from a target of 15% in the year 1999-2002, and achieved a record growth of 40% in
the year 2005.
In MCC Resources(DSA SCB) Created history with the highest ever deposits for the Bank of 1.07crore &
1.12crore consecutively.
PROJECT UNDERTAKEN
Content : Promoting the Kwality Wall’s products in schools through Vending
pushcarts.
Purpose : Feedback on the benefits of Kwality walls and the perception of it as
compared to other brands.
ACADEMIC CREDENTIALS
PERSUING PGDBA FROM SYMBIOSIS (SCDL) FOR THE YR 2012-14.
1999-00 Diploma Course in Sales & Marketing from National Institute of Sales (GNIS) from Kolkata 99’-00’.
1998 B.Sc (Economics Honours) from Calcutta university with second Class
1994 12th (C.B.S.E Board) from Kendriya Vidayala, Kanpur with first division.
1992 10th (C.B.S.E Board) from Kendriya Vidayala, Kanpur with first division.
PERSONAL DETAILS
Father’s Name : Hirendra Chandra Bhattacharya
Date of Birth : 21st September 1977
Permanent Address : Flat No.1, Second Floor, Indraprastha Apartment
106 B.K.Street, P.O Uttarapara District-Hooghly Pin:712258.
Correspondence Address : Flat No:F-1,Plot No:30, Indraprastha Colony, Vaishali Nagar, Amrapali
Marg, Near Laxmi Narayan Temple Nursery Circle; Jaipur, Rajasthan-
302021
Language Competency : Hindi, English,Oriya & Bengali.