1. Profile Summary
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Looking for career enriching opportunities at senior managerial level
in Strategic Planning/ Profit Centre Operations/ Business
Development/ Channel Management with an organization of repute
Synopsis
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A Marketing Person with 11+ years’ experience in Strategic Planning, Business
Development, Channel Management, effective Tarde Promotion & Team Management
with well-known organizations Like JYOTHY LABS, DABUR INDIA LTD., PepsiCo
international(Frito Lay Div.). NESTLE INDIA LTD. etc. Possessing valuable insights,
keen analysis and team approach to implement best practices to achieve business
excellence. Adapt at working in high-pressure environments with strict deadlines and
multiple deliverables like:
Gathering the market intelligence, tracking the competitors’ activities and
providing the valuable inputs for fine tuning the Sales, Marketing& Collection
strategies.
Conceptualizing and implementing competent strategies with a view to penetrate
new accounts and expand existing ones for a wide range of services.
Organizing promotional activities as a part of market development effort.
Developing new streams for revenue growth and maintaining relationships with
customers to achieve repeat / referral business.
Establishing strong and reliable channel partners for deeper market penetration;
providing training & direction to team members for ensuring quality performance.
Core Competencies
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Strategic Planning
Formulating developmental strategies for achievement of goals and targets by identifying
& developing new avenues for long term growth.
Channelizing corporate goals with specific terrain, short term and long term budgets and
developing business plans for the achievement of these goals.
Conceptualizing business plans; assessing the revenue potential in business
opportunities.
RITU RAJ GUPTA
Regional Sales Manager
rituraj_gupta@rediffmail.com
Core Strength
Sales &
Revenue
Generation
Team Handling
Competition &
Market
Analysis
Promotion &
Sales Tactics
New Business
Development
Market
Expansion
Brand Building
Channels
Development
Recruitment &
Training
Data Analysis
& Strategy
Implementation
Core Strength
Sales &
Revenue
Generation
Team Handling
Competition &
Market
Analysis
Promotion &
Sales Tactics
New Business
Development
Market
Expansion
Brand Building
Channels
Development
Recruitment &
Training
Data Analysis
& Strategy
Implementation
+91-8889801118
rituraj.gupta81@
gmail.com

2. Marketing/ Business Development
Evaluating marketing budgets periodically including manpower-planning initiatives and adhering to planned
expenses; ensuring healthy ROI for the channel partners.
Formulating periodic business plans & strategies, in coordination with macro plans of organization.
Supervising pre & post marketing activities, including promotions, for successful launch of new products and
ensuring good merchandising and brand visibility.
Utilizing public information and personal network for developing marketing intelligence so as to generate leads.
Channel Management
Emphasizing on rural expansion & enhancing WD & SAH in urban geographies.
Identifying and networking with channel partners to achieve deeper market penetration & reach.
Evaluating performance & monitoring the sales and marketing activities of the channel partners.
Team Management
Designing and implementing strategies for building team effectiveness by promoting a spirit of cooperation
between team members.
Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth
functioning of sales operations.
Identifying need based training modules for channel partners; impart training to the sales team to ensure
efficiency in sales operations and meeting of individual & group targets.
Leadership
Providing leadership, managing long term plans, identifying risks, opportunities, and options.
Promoting a culture of informed decision making ensuring that units of corporate responsibility are planned,
structured and focused.
Mentoring, motivating and coaching talent to achieve the objectives.
Training & Development
Determining training needs, identifying training gaps, & conducting programs to enhance their operational
efficiency leading to increased productivity.
Evaluating the effectiveness of training programs by constantly developing & implementing pre and post
assessment tools.

3. Organizational Experience
JYOTHY Laboratories Ltd. Feb’15 – Till Date
Designation : Regional Sales Manager (Cadre- Level 06)
Location : Hyderabad
Team : 3 ASM’s, 6 ASE’s, 2 TM’s & 28 Sales Officer’s.
Geography : AP & Telangana
Business : 9 Cr,/month
Job Profile:
Primary responsibility for driving revenue across category & Brands.
To achieve budgeted targets on a monthly, quarterly & annualized basis.
To handle & monitor productivity of distributor sales team.
To drive increase in counter share; to gain customer market share.
Expansion of distribution channel & increase in retail penetration. Appointment / replacement of distributors.
Responsible for targeting & opening unrepresented markets.
Responsible for devising & implementing attractive trade schemes to increase off take.
To ensure timely distribution of scheme incentives to ensure channel remains motivated.
Responsible for ensuring distribution channel’s financial health–Return on Investment (ROI).
Dabur India Ltd. July’14 – Jan’-15(Sr. ASM-7A)
Dabur India Ltd. Dec’11 – Jun’-14(ASM-7B)
Designation : Sr. Area Sales Manager
Location :,ROM Urban Towns only(Pune, Thane, Kalyan, Ahmednagar, Aurangabad, Nasik, Nanded,
Nagpur, Chandrapur, Amravati, Akola,) & Chhattisgarh
Team : 4 ASE’s & 30 Sales Officers
Geography : Chhattisgarh & Rest of Maharashtra
Handling an average business of 8.00Cr./Month
Responsible to drive CCD/CHD/Food & Fem business across geographies.
Inclusive of all division comprises of almost 16 categories.
Penetration the huge range of Brands in Rural geographies.
Activation of micro interior villages
Responsible for forecasting in proportionate of sales
Conducting the market research and successful re-launch of mass segment category.
Developing key outlets & contacts and conducting brand sales promotion activities
Implementing the Product Display Program in Organizing Distributors and Redistributors meet.
Taking training program for sales man and distributor
Key Achievement :-
Ranked No.-1 Area Manager in a Year 2013-14 in entire West, in terms of delivering highest growth & driving brands
specific initiatives
Exponentially delivered the business of Confectionary category in a span of 1 year.
Drive the Brand RTP from 12 lacs to 70 lacs
Build up the Sarson Amla from 16 Lac/mnth to 83 lacs/mnth.
Activation of above 3k villages has been done in very 1st
quarter of 2012-13
Almost doubled the FEM & Food business.

4. PepsiCo International (Frito Lay Div.) April’10 – Nov 11, ASM(Jodhpur-L4)
PepsiCo International (Frito Lay Div.) June’06 – Mar’10, Customer Executive(L2 & L3)
Chhattisgarh (Raipur/Bilaspur)
Location : Jodhpur(Rajasthan)
Team : 6 Sales Officer
Job Profile:
To Handle Sales Operations for the Jodhpur territory reporting to Zonal Manager. To execute plans in their region with a team of 6
front liner’s.
To deliver annual volume of 1500 Tones within budgeted cost.
To achieve distribution/ in store execution objective.
To drive Urban & Rural Agenda.
Organization capability building.
Key Achievements:-
Enhance the declining market share for the western salty.
Successfully achieved the 100% AOP for the consecutive year, which has never been achieved in the history of last 5 years of the
concerned geography.
Imparted the training and retained the new recruits in the organization.
Introduced hub & Spoke module in Chhattisgarh.
NESTLE India Ltd. April 05 – May’06
Designation : Sales officer
Location : Baroda
Job Profile:
Handling Baroda Territory with Three Distributors and 14 Peripheral towns of Baroda District in Gujarat
Handling the CD’s as well as the distribution channel & their activities in the market like PPP outlets and the Mass Retail.
Coordinating the 20 member staff and with a Merchandiser’s in the market with monthly turnover of 70 Lacs. Plus in the territory.
Handling the CD’s through the CD sprint and SAP with best infrastructure and service in the market for the organization.
Planning for the Effective Coverage, Distribution, Secondary and the Visibility in the market as part of working and handling the trade
grievances.
Education
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MBA , Specializing in Marketing, Bhopal University Year 2005
B.Com, Bilaspur University Year 2002
IT Skills
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Windows 95/98 NT, 2000, XP, Win 7, Ms. Office ( Word, Power Point, Excel and Access) & Internet
Personal Detail
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Date of Birth : 17th
Mar 1981
Marital Status : Married