1. J. P. Sharma
Sector 48 C,Plot no 171,Noida,(U.P.),201301
Contact No: 09266666451
Email ID: jpshikha@gmail.com
Vision
I look forward for a fair and long association with the organization implement what I have learnt,
to optimize profitability.
Work Experience
Newzealand Natural,(Exotic Gourmet in India).
Took charge as General Manager for India and Nepal.
15th June 2012 to till date.
Overall operations of Newzealand natural for PAN INDIA and Nepal.
Streamlined operation and increased the profitability.
Opened new Avenues of business by launching in Bangalore,Chennai,Hyderabad.
Streamlined distribution strategies.
Vikrant Trade Com (P) Ltd, Jabalpur, M.P.
Brand name: Freezo
23rd December 2012 to till date
Took charge as Zonal Sales Manager,
Area under coverage MP, Chatttisgarrh & UP.
Focus primarily CG, as company has launched 2 times and product didn’t click.
Appointed Distributor all over Chhattisgarh in all prime areas viz.Raipur,Bhilai etc.
Appointed C&F at Bilaspur.
Roles and Responsibilities:
Setting the brand
Strategy planning for increasing the number of distributors
Generated number of Distributors
Saralia Udyog (P) Ltd.
16th January 2009 …..22nd December 2012
Brand name of ice cream-“Celesty”
Took charge as General Manager for Celesty for Operations at Bhubneshwar and Raipur plant
Raipur plant newly installed to cover Chattisgarh, MP and Vidarbha.
Bhubneshwar plant covers Orissa, Jharkhand, WB, and part of AP.
Launched the Brand in Raipur and made it success by exclusive parlors and multibranding
outlets.
Operations started in Bhilai, Durg and surrounding areas of Raipur.
Roles and Responsibilities
Setting the brand
Strategy planning for increasing the number of distributors
Generated number of Distributors
Creating Brand Visibility
Developed a good marketing team
Developed cordial relationship with major shopping malls, theme parks, hotels and food courts.
Cost control on factory level.
Man management.
Dinshaws Dairy Foods Limited.
9th October 2007 to 15th Jan 2009

2. Joined Dinshaws as R.S.M. for Orissa and Jharkhand
Roles and Responsibilities
Channel management was primary focus and increasing the sales.
Setting the brand
Developed cordial relationship with major shopping malls, theme parks, hotels and food courts.
Strategy planning for increasing the number of distributors.
Taking care of total operations and product promotion across the state
Channel management as major focus.
Generated number of Distributors
Setting the targets for Distributors and team
Creambell Ice Creams
15th Nov ’04 to 5th October 2007
Zonal Manager (South) 25 Aug 2005 – 5th Oct 2007
Keeping the past record got promoted and shifted to Andhra Pradesh as Zonal Head.
Roles and Responsibilities:
Channel management was primary focus and increasing the sales.
Setting the brand.
Identifying the Distributors across AP.
Creating Brand Visibility
In One year opened 400+ outlets through 10 Distributors.
Developed a good marketing team.
Targets were set and KPI was given to the teams.
Appraisals were done on time to time.
Developed different promotional activities.
Developed cordial relationship with major shopping malls, theme parks, hotels and food courts.
Strategy planning for increasing the number of distributors across South.
Done survey of market and proposed to develop different products like frozen foods.
This has been accepted and launched frozen foods.
Handled Madhya Pradesh Operations. (15 Nov 2004 – 24 Aug 2005)
Roles and Responsibilities:
Taking care of total operations and product promotion across the state.
Channel management as major focus.
Generated number of Distributors.
Increased the visibility of the brand at different locations with joint campaigning with other
products and companies.
Done heavy promotions by getting Indian Idol team and increasing the visibility of the brand
across Madhya Pradesh.
Setting the targets for Distributors and team.
Setting the KPI to the team and increased the sales turn over to the distributors and to the
company.
Increased the turn over of the sales.
Freshna Ice Creams
22nd Aug 2003 to 10th Nov2004
Regional Sales Manager (Andhra Pradesh)
Roles and Responsibilities:
Overall Operations and development of Brand.
Developed C&F for AP.

3. Developed distributors across AP in different locations Kakinada, Vishakapatnam, Guntur,
Nizamabad, Adoni, Anantpur & Hyderabad
Opened 200+ outlets.
Developed marketing team and guided the sales and promotional activities.
Vadilal Milk Products Ltd.
1st June 2002 to 21st Aug 2003
Regional Sales Manager for Andhra Pradesh
Roles and Responsibilities
Taking care of Product Promotions across AP.
Opening of New Outlets
Identified prospective Distributors and Dealers for the promotion of the brand.
Setting the targets to the teams.
Achievements:
Successfully got a huge contract from Tirupati Devsthanam.
Reduced additional margins in the market which resulted in profits to the company.
Dissolved C & F system and made distributors to invest in infrastructure – cold storages – 6
numbers at different geographical locations to reduce the cost to the company and to the channel.
Advised company to develop different flavor after doing market survey.
Dinshaws Dairy Foods Ltd
30th June 1990 to 25th May 2002
Regional Sales Manager (Pune and Western Maharashtra)
May 2001 to 25th May 2002.
Roles and Responsibilities
Based on performance in Andhra Pradesh promoted as RSM and took charge of Pune and
Western Maharashtra. This was a special mission to revive and revamp the total market as the
market was in de growth.
Sales Manager (Andhra Pradesh)
30th Nov 1996 to 10th April 2001
Roles and Responsibilities
Increased the turn over from 1.5 cr to 13.45cr.
Outlet base from 185 to 1150. Increased distributors from 15 to 84.
Deposit to the company increased from 6lakhs to 42lakhs
Branch Manager (Madhya Pradesh)
10th April 1994 to 20th Nov1996
Roles and Responsibilities
Taking care of the total sales operations and maintaining the stock based on the requirement.
Planning of stocks and promotion of products based on the competitors. Promoted number of
flavors and schemes.

4. Area Sales Manager (Jabalpur and satellite areas)
25th Sep 1993 to 29th March 1994
Roles and Responsibilities
Promoted the brand in different areas and launched the product in unrepresented areas.
Launched brand in Allahabad and Varanasi.
Achievements:
Awarded Marketing Man of the Year 1993-94 with a cash of Rs.35, 000/-.
Regional Marketing Executive (Indoor)
25th Aug 1991 – 20th Sept 1993
Roles and Responsibilities
Use to visit all distributors and dealers and give ideas for promotion of the product.
Appointment of Franchise paralours.
Marketing Executive (Bhopal)
30th June 1990 – 20th Aug 1991
Roles and Responsibilities
Use to visit all the dealers and give sufficient ideas for the promotion of the products.
Use to coordinate with the C& F.
Alkem Laboratories (Nagpur)
Medical Representative
22nd May 1989 – 15th May 1990
Roles and Responsibilities
Use to visit doctors and dealers / chemists and promote the company products.
Successfully achieved target set by the company.
Date of Birth:
17th November 1963
Place of Birth:
Hoshiarpur (Punjab)

5. Qualifications:
MBA (Marketing and Finance) – Nagpur University – 1991
Masters of Industrial Relation and Personnel Management – Nagpur University – 1989
MSc (Zoology) – Nagpur University - 1987
Reference: Mr.Vikas Nema, MD,Vikrant Trade Com(P) Ltd.
Office: 09981161840
PackageExisting:
Salary:75,000/- p.m.+Diwali bonus one mont salary
House rent:Actuals
Company provided Car.
Expenses Travelling:Actuals.