1. Anuj Ayri
SALES & MARKETING
PROFESSIONAL
Location Preference: North India
Contact Information
anujayri@hotmail.com
+91-9711077755
Areas of Expertise
Sales & Marketing
Business Development
Revenue Expansion
Channel Management
Direct Sales
Key Account
Management
Pricing Strategy
Team Management
Liaison & Coordination
Soft Skills
Motivator
Communicator
Change Agent
Collaborator
Innovator
Intuitive
Team Management
Profile Summary
Gained over 8 years of experience in managing sales, marketing,
channel management and key account management with exposure of
working in diverse markets in North & East India
Proven skills in developing several new business accounts by
identifying markets and devising sales strategies to target the same
Expertise in analyzing the market trends and identifying ways to
develop suitable marketing plans
Proven skills in developing several new channels, managing their
performance and ensuring the proper flow & distribution and
resolving the operational/ product queries
Acknowledged for generating revenues and year-on-year market
growth for the company
Effective leader with excellent motivational skills to sustain growth
momentum while motivating peak individual performances
Education
3 days Sales Accelerating Program from IIM, Bangalore in Sep’13
MBA (Marketing) from IIMM, Pune in 2008
B.Tech. (Electrical) from Kurukshetra University, Kurukshetra in 2005
Work Experience
May’08 till date
Signode India
Growth Path/ Deputations:
May’08-Dec’10: Sr. Executive & Asst. Sales Manager- Sales J&K, Punjab, HP at
Chandigarh
Jan’11-Dec’12: Manager Sales J&K, UK, Punjab, HP at Chandigarh
Jan’13-Dec’14: Regional Sales Manager North India, Chandigarh / Gurgaon
Since Jan’15: Regional Sales Manager North & East India, Gurgaon
Key Result Areas:
Managing the achievement of sales target for the assigned region
Achieving the V.M and Controlling the P&L of Team.
Leading the Sales Team by implementing original sales strategies to
achieve expected goals
Analyzing market response / requirements and preparing plans
accordingly for accomplishment of the business goals
Monitoring key customer accounts, addressing their concerns by
forwarding instructions to the concerned department & ensuring
customer satisfaction by achieving delivery & service quality norms
Developing new business channels & dealers resulting in deeper
market penetration and improved market share
Working on strategic account planning, business development, sales
forecasting, marketing, pricing, training and hiring for company &
channels in the region
Helping the dealers in achievement of revenue targets
Highlights:
As Regional Sales Manager North & East India, Gurgaon:
Achieved the business target of 2016 by October 2016
Sold SIGNODE solution to both partner and end user Accounts and
generated over INR 13 crores in revenue
Delivered a growth of 20% year –over- year for last 1year
Managed Key Accounts such as IKEA, Pernord Ricard, Pepsico, ITC & so
on

2. Growth Path As Regional Sales Manager North India, Chandigarh /Gurgaon:
Delivered over INR 9 crores annual revenue with a growth of 30%
year –over- year for last 3 year
Participated in team recruitment & team building activities and
mentored the team members to achieve our objective of revenue
Planned the implementation of New Sales Policy at Channel
As Manager Sales J&K, UK, Punjab, HP:
Achieved over INR 5 crores of annual revenue with growth of 80%
year –over- year for last 2year
Acquired new channel partners at Uttrakhand and Punjab
Managed key accounts such as HUL, ITC, Trident & Vardhaman and
achieved revenue increase of 80% year-on-year
Facilitated other vertical in the region to increase revenue
Received:
o Early Bird Award for year 2010 for achieving the Target way
Before Completion time
o Early Bird Award for year 2011 for achieving the Target way
Before Completion time
o Silver Eagle Award by Signode India in Recognition of Last Few
Years Performance
As Sr. Executive & Asst. Sales Manager SALES J&K, Punjab, HP:
Generated over INR 1.5 crores with growth of 10% year –over-
year for last 2 years
Managed key accounts such as Nahar, Trident, Vardhman &
Sportking achieved 20% year-on-year increase in revenue
Identified training needs of employees and organised suitable training
programmes to enhance their skills leading to increased productivity
Personal Details
Date of Birth: 26th November 1983
Languages Known: Hindi & English
Permanent Address: H. No. – 263, Sector –51 , Chandigarh -160047
Present Address: Unitech Residency, Sector 33, Gurgaon
May’08-Dec’10
Sr. Executive &
Asst. Sales
Manager
Jan’11-Dec’12
Manager Sales
Jan’13-Dec’14
Regional Sales
Manager
Since Jan’15
Regional Sales
Manager