1. T.V. S. N. MURTHY
FlatNo 105,
GenesisApartments,
4thStreet, Nallakunta,
Hyderabad– 44
A.P
Mobile:9441314324
E-Mail:murthy_tvsn2002@rediffmail.com
Career Objective:
To become established in a stable, progressive company offering career growth through
proven performance.
Professional Summary:
Managing large distribution channel, establishing and monitoring productivity goals, training
to field staff, excellent presentation and negotiation skills, conscientious and dependable.
Working as a Area sales Manager in Ultrasonic Telecom (India Pvt. Ltd) from2013
Feb to till date in Hyderabad , covering AP and Telngana.
Key Responsibilities:
 Execution of sales plan in the numbers and market share as well as revenue for Pre-paid.
 Develop effective and productive channel construct to meet targeted numbers and revenue
for my territory.
 Execution of sales plan in the numbers and market share as well as revenue for Pre-paid.
 Ensure the availability of required manpower at distributorships as per plan and monitor
their conduct/ behaviour.
 Build trust and relationship with distributors / retailers and company by clearing any
doubts/confusions and providing solutions to any issue within reasonable time frame.
 Build and develop team. Enhance team motivation and productivit y levels. Assist HR in
identifying team-training inputs.
 Developed strong market intelligence and monitor competitor activities on trade channel
related matters and proactively provide feedback to circle.
 Taking caring of Inventory levels for the projects.
 Monitoring Daily transactions.
 Procuring Manpower for the respective locations.
 Interaction with Clients on Daily.
 MIS reports on development of projects on day to day basis.
 Interaction with all internal departments for Smooth operations.
 To see that payments should come in time from clients
Previous Employment Details:

2. Worked as Area Sales Manager in Idea Cellular Ltd at Cuddapah district from
Aug2010 to 2013 Jan. (got transfer from Vizayanagaram district in 2012April)
KEYRESULT AREAS- RESPONSIBILITIES
 To lead the process of customer acquisition and building IDEA market share thru
aggressively targeting new customers on gross basis, with constant focus on quality
acquisitions through innovative market penetration strategies and effective channel
construct. Constant increase in revenue.
 Execution of sales plan in the numbers and market share as well as revenue for Pre-paid.
 Develop effective and productive channel construct to meet targeted numbers and revenue
for my territory.
 Ensure the desired product availability up to the last point of the market.
 Ensure that the distributors/ retailers maintain adequate stocks of my company products
and merchandise as per norms.
 Ensure the availability of required manpower at distributorships as per plan and monitor
their conduct/ behaviour.
 Build trust and relationship with distributors / retailers and company by clearing any
doubts/confusions and providing solutions to any issue within reasonable time frame.
 Work with circle marketing in management of schemes/ promotions/ contests being run to
promote the company brand.
 Ensure targeted productivity norms for the channel.
 To ensure Proper retail penetration.
 Build and develop team. Enhance team motivation and productivity levels. Assist HR in
identifying team-training inputs.
 Developed strong market intelligence and monitor competitor activities on trade channel
related matters and proactively provide feedback to circle.
Key Achievements:
 Increased Idea market share from 9.32 to 16.83 from Aug 2010 to March 2011. now it was
17.12 in Vijayanagaram district till I got the transfer to Cuddapah dist.
 Revenue Growth from 96 lakhs to 148 lakhs from Aug 2010 to March 2011. Now it was in
the month Sep 2011 173 lakhs.
 Gross adds prepaid 137 percent achieved in the fy 2010-2011.
 Data traffic increased from 0 GB to 1 TB per month in 3G, in Cuddapah district.
 Distribution strength increased from 32 to 59 in Cuddapah district.
Worked as an Assistant Manager in Idea Cellular Ltd from Feb14th 2008 toJuly
2010 in Hyderabad.
KEYRESULT AREAS- RESPONSIBILITIES:
 Gross add/Net adds/Prepaid revenue and CSS and S&D of prepaid as per the budgeted
targets given by Company.

3. Key achievements:
 Revenue growth 163%
 Market share increased from 13.84 to 19.62, in Hyderabad Kukatpally, Miyapur and
Mehdipatnam areas.
 Under Six Sigma done green belt project for revenue enhancement and with in span of 3
months time revenue got increased from 1.25 lakhs to 1.85 lakhs, Got award from MD of
Idea Cellular Ltd.
 As an Assistant Manager got promoted to the Manager grade with far exceed expectations.
Worked as a Manager for PCO Reliance Communications Ltd based at Kurnool, and
take caring of Kurnool and MahaboobNagar. From Jan 2007 to Feb 10th 2008
Achievements:
Got the best Manager award from Aug to Nov 07.
Worked in Timex Watches Ltd indifferent roles in AP.
1. Worked as a Sr. Sales Officer in for AP from Oct 15th 05 to Dec 31st 2006. Based
at hyderabad
2. Worked as a Key Accounts in charge in Vijayawada from Dec 2003 to Sep 05.
3. Worked as Territory Sales Executive for Vijayawada from December 2002 to Nov 03.
KEYRESULT AREAS- RESPONSIBILITIES
 Handling distributors, direct dealers and show rooms.
 Responsible for Targets.
 Responsible for Category development in key outlets.
 Conducting Sales oriented Local Promotions and executing National promotions.
 Implement Standard Operating Guidelines.
 Focus on new customer initiatives.
Worked as a Management Trainee inPEPSI Foods Ltd. For Gulbarga and Bidar
Districts of Karnataka, from August 2000 toNovember 2002
ACHIEVEMENTS
 Increased the sales from 1.8 Lakh cases to 2.37 lakh cases in a year
 Reduced Discounts per case from 38 Rs to 16 Rs got the award from MD Pepsi co as best
Karnakataka MT.
 Rationalized Chilling Equipments and Increased V.P.O in Gulbarga and + Bidar Dist.

4. ACADEMICS
 M.B.A (MARKETING & SYSTEMS) 1 st Class from SRI SANKARA SCHOOL OF MANAGEMENT
AND COMPUTER SCIENCE, FROM Bharathi Dasan University, Trichy, Tamilnadu, year of
passing 1998- 2000.
 B.Com Second Class from Nagarjuna University, Guntur, A.P. year of passing 1994 1997.
Academic& Co Curricular Achievements
 Best award for new product launching in Inter college competition
 Runners under 18 Cricket team for District level
COMPUTER SKILLS
Operating System : Dos, Windows 95/NT
Office Utilities : Ms-Office, Excel, Powerpoint
Languages : C, C++
RDBMS : ORACLE 8
GUI : Developer 2000
PERSONALPROFILE:
Name : T.V.S.N.MURTHY
Father’s Name : Mr. T.Satyanarayana
Marital status : Married
Date of Birth : 15-08-1977
Languages known : English, Hindi,Telugu & Tamil