Swim Lesson 1 Get Off My Facebook

The document discusses social media and why people share information online. It provides: 1) An overview of key social media tools and how they differ from traditional media. 2) Reasons why social media is appealing to users, including a sense of community, staying connected, and promoting transparency. 3) Ways social media is impacting communications, such as decreasing attention spans but also promoting authenticity and democracy. 4) The growing role of social media in marketing and communications work, though budgets for social media efforts still lag behind traditional advertising spending.