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AMA Symposium 2008
This document discusses how social media has evolved and how it can be used authentically by organizations. It notes that social media is about people connecting with each other, not technology. It provides examples of how universities are using social media through blogs, social networks, private communities, video, podcasting, and RSS feeds. The document emphasizes that social media efforts should focus on facilitating discussion and participation rather than traditional one-way marketing messages.
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