The document outlines a personal brand plan by Stefano Principato, focusing on the 12 Ps of Personal Branding 2.0. It covers key aspects such as personal and professional assets, SWOT analysis, professional strategy, and marketing strategies including positioning and promotion. The plan emphasizes the importance of a strategic approach to personal branding and self-marketing.

1. PERSONAL
BRAND PLAN
by Stefano Principato
12 Ps of Personal Branding 2.0
Personal asset
Personality: Thinking, Feeling, Sensation, Intuition
Passion: what are you passionate about?
Professional asset
Purpose: mission, vision, values
Potential: education, experiences, expertise
Swot Analysis
Strenghts / Weaknesses
Opportunities / Threats
Professional strategy
Professional goals: S.M.A.R.T.
Positioning: unique value proposition
Network strategy
People: who are your customers?
Partners: who can work with you or can support you?
Marketing strategy
Performance: what are you really selling?
Pricing: revenues/ expenses
Packaging: visual & touch point
Promotion: on & off line
Process: Discover, Create, Communicate, Mantain
Strategic approach: Analyse, Plan, Do, Monitor
Personal Marketing: strategy
Self Marketing: promotion
Personal Branding: reputation
Stefano Principato 2011 http://marketingpersonale.blogspot.com