Uploaded byEmily Reeves Dean
Stone Ward Digital Swagger Presentation
The document outlines a strategic approach by Digitalswagger to digital planning, emphasizing principles such as community building, rapid response, and effective measurement of engagement. It highlights the importance of storytelling through various media, including photos and videos, and offers best practices for creating impactful digital content. Additionally, it describes innovative digital communications and mobile applications that enhance user engagement and experience.
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Stone Ward Digital Swagger Presentation
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- 3. AN APPROACH TO DIGITALPLANNING
- 4. digitalswagger • Emily Reeves,Director of Digital Innovation YOUR DIGITAL STRATEGIST
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- 7. • Listening andmonitoring. • Responding rapidly. • Building a customized community. • Providing education and information. • Delivering customer service. • Measuring and optimizing. THE MANDATORIES digitalswagger
- 8. • Leverage existing,consumer-facing channels. • Use custom-branded sites. • Issue challenges and competitions. • Create a movement and a community. • Use the power of mobile. • Test and learn. BEST PRACTICES digitalswagger
- 9. HOW ARE YOUMEASURING? digitalswagger Reach Engagement Conversions Visits Content reach Impressions Page views Visit duration New “likes” Post activity Click-throughs Contest entries Newsletter sign-ups Coupon downloads Video views Any activity that drives movement to sale
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- 11. digitalswagger • Emily Reeves,Director of Digital Innovation • Debra Reid, Director of Media Services • Heide Harrell, APR, Senior PR AE • Katy Bartlett, Writer/Producer & Post Production Manager • Jillian Oyler, Community Manager YOUR CONTENT CREATORS
- 12. • Twitter: @stoneward •Hashtag: #swdigital • Text: 501.837.1546 (Emily) SEND US YOUR QUESTIONS digitalswagger
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- 16. digitalswagger • Kyle Floyd,Director of Design/ACD • Danny Koteras, ACD YOUR CREATIVE LEADERS
- 17. Everyone loves agood story.
- 21. GET YOUR CONTENTREADY TO GO ANYWHERE BECAUSE IT’S GOING TO GO EVERYWHERE
- 22. RELAX, JUST BEYOURSELF
- 23. What makes a goodstory...
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- 31. Click here formore >
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- 34. = brand ambassadorfor life!
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- 39. TELL YOUR STORYWITH: Photos Videos Words Infographics Consumer Content Branded Content
- 40. Photos Videos Words Infographics Consumer Content Branded Content 10% of all photostaken by humankind were taken in the last 12 months. 70%of all activity inside social media involves a photo
- 41. Photos Videos Words Infographics Consumer Content Branded Content Photos are notjust decoration! Use them: • as navigation instead of buttons • to humanize your brand • to “show” instead of “tell”
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- 43. Websites that containvideo hold a viewer’s attention more than 2 minutes longer than sites without. Video in search results have a 41% higher click-through rate than plain text results. Photos Videos Words Infographics Consumer Content Branded Content
- 44. Photos Videos Words Infographics Consumer Content Branded Content People read 25%slower on a computer screen than on paper.
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- 46. Photos Videos Words Infographics Consumer Content Branded Content Best practices: • Breaktext into chunks • Know your device
- 47. Photos Videos Words Infographics Consumer Content Branded Content Best practices: • Breaktext into chunks • Know your device • Bullets are better than paragraphs See?
- 48. Best practices: • Breaktext into chunks • Know your device • Bullets are better than paragraphs • Use the words your target uses Photos Videos Words Infographics Consumer Content Branded Content
- 49. “Although I expectpolicy to follow the usual gradualist pattern, the pace of tightening will of necessity respond to evolving economic conditions, particularly the strength of the ongoing recovery in the labor market and developments on the inflation front.” Photos Videos Words Infographics Consumer Content Branded Content
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- 53. Photos Videos Words Infographics Consumer Content Branded Content Sperm Whales The Voyageof the Pequod The Ship The Crew The Route The Whale
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- 55. Photos Videos Words Infographics Consumer Content Branded Content Ishmael @ishmael Ahab justgrabbed the last harpoon. I’m REALLY having second thoughts about taking this job.
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- 58. Photos Videos Words Infographics Consumer Content Branded Content Sponsored by TheVoyage of the Pequod Holy....Mackerel? Biggest Mammals on Earth
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- 60. DREAM IT ANDWE CAN BUILD IT
- 61. digitalswagger • Paul Suda,Director of Technology • Emily Reeves, Director of Digital Innovation YOUR DIGITAL LEADERS
- 62. • More thanwebsites and social. • API mash-ups. • Content development. • Two-way engagements and community. • Data visualization. • Mobile. • Fun applications. Useful applications. WHAT ARE DIGITAL COMMUNICATIONS? digitalswagger
- 63. • Interactive pieces. •Motion effects. • Sophisticated graphics. • Data visualization. DATA digitalswagger
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- 65. MOTION EFFECTS &SOPHISTICATED GRAPHICS digitalswagger
- 66. • Custom layers. DATA:GOOGLE MAPS digitalswagger
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- 68. • Location finders. DATA:GOOGLE MAPS digitalswagger
- 69. • Mobile apps. •Social APIs. • Creating mashups to take information from two sources and present it in a more interesting way. FINDING & USING THE DATA digitalswagger
- 70. FINDING & USINGTHE DATA digitalswagger
- 71. FINDING & USINGTHE DATA digitalswagger
- 72. FINDING & USINGTHE DATA digitalswagger
- 73. FINDING & USINGTHE DATA digitalswagger
- 74. • Use HTML5,CSS and Javascript. • Looks like an app and works offline. • Can be location-aware. • Economical way to create a cross-platform app. • Limitations: accelerometer & camera access. MOBILE WEB APPS digitalswagger
- 75. • Easy accessvia homescreen icon. • Glossy brochure-like experience. • Easy-to-navigate sign-up form. • Ability to use online and offline. MOBILE WEB APPS digitalswagger
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- 77. • App automaticallydetects when back online and uploads information. • Sign-ups funneled into database. MOBILE WEB APPS digitalswagger
- 78. • Anything ispossible. DREAM BIG digitalswagger
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