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Supporting Community  in Third Places  with Situated Social Software Joseph F. McCarthy 1 , Shelly D. Farnham 2 ,  Yogi Patel 1 , Sameer Ahuja 3 , William R. Hazlewood 4 ,  Daniel Norman 1 , Josh Lind 5 1 Strands Labs Seattle 2 Waggle Labs,  3 Virginia Tech,  4 Indiana Univ,  5 ReadyDone
In case of excessive speed … http://www.slideshare.net/ gumption (tag:  cct2009 ) View the slides and follow along / catch up later:
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Third Places ,[object Object],[object Object],[object Object]
Great, Good Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Third Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promise of Third Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perils of [technology in] Third Places Cyber-nomads are “ hollowing out ” cafés that offer WiFi, rendering them “ physically inhabited but psychologically evacuated”  leaving people “ more isolated   than they would be if the café were merely empty.” -- James E. Katz, Professor of Communications, Rutgers University “Contextual effects” – Hampton,  et al.
Local variations on the theme
How can technology  enhance community within cafés? Three observations … and a solution
Maintaining Friendships through Online Social Media  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situated Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Existing “technologies” for  enhancing community in cafés
What if we could … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strands Community Collage (CoCollage) A large computer display showing  a collage of photos and quotes  uploaded to a special web site  by patrons and staff in a café  or other community-oriented place.
CoCollage features People Stuff (photos & quotes) Commenting, voting Uploading Messaging The big screen
Sharing your stuff Facebook photos Quotes Flickr photos Photos from your computer Photos via email
Conversations & Connections Comment, vote, flag Public & private messages Online Offline
Initial deployment: Trabant Coffee
A favorite photo
Study 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring the Impact of Third Place Attachment on the Adoption of a Place-Based Community Technology Shelly D. Farnham, Joseph F. McCarthy, Yagnesh Patel, Sameer Ahuja, Daniel Norman, William R. Hazlewood, Josh Lind Proc. of the 27th Int'l. Conf on Human Factors in Computing Systems (CHI 2009) , 2153 - 2156.
Study 2: Impact over time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Size and Activity of Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usage after 1 month vs. 2 months Percentage of users who engaged in each type of activity, with means
Types of images shared Random sample of 150 images, after 2 months of use
Place Attachment & Neighboring ,[object Object],[object Object],Place Attachment Neighboring
Examples of interactions? ,[object Object],[object Object]
What do you like about CoCollage? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you dislike about CoCollage? ,[object Object],[object Object],[object Object],[object Object]
How can we improve CoCollage? ,[object Object],[object Object]
What is CoCollage? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey To what extent did CoCollage increase … * Interactions  in café Sense of community  in   café ,[object Object],(81% > 1) (95% > 1)
Related Work
Related Work: Proactive Displays Augmenting the Social Space of an Academic Conference Joseph F. McCarthy, David W. McDonald, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM 2004 Conference on Computer Supported Cooperative Work (CSCW 2004) Proactive Displays: Supporting Awareness in Fluid Social Environments David W. McDonald, Joseph F. McCarthy, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM Transactions on Computer-Human Interactions (TOCHI), Vol. 14, No. 4, January 2008 promoting awareness and interactions at a conference AUTOSPEAKERID, TICKET2TALK, NEIGHBORHOOD WINDOW
Related Work: Proactive Displays The Context, Content & Community (C3) Collage promoting awareness and interactions in the workplace The Context, Content & Community Collage: Sharing Personal Digital Media in the Physical Workplace Joseph F. McCarthy, Ben Congleton, F. Maxwell Harper ACM 2008 Conference on Computer Supported Cooperative Work (CSCW 2008)
Related Work (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related Work: Research (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related Work: Research (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related Work: Research (4) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public and Situated Displays O’Hara, Perry, Churchill, Russell
Related Work: Research (5) “ true mobiles” and “placemakers”
Related Work: Commercial Awareness / Interactions at Events Digital Signage Captivate TV ClearChannel,  et al. RippleTV Danoo
Related Work: Atoms vs. Bits http://keepposted.com
Related Work: low tech wearables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://gumption.typepad.com/blog/2005/05/whats_in_a_name.html http://gumption.typepad.com/blog/2005/06/reciprocal_self.html
OneKeyAway / MatchlinC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nokia Sensor “ See and   be Seen”
Related Work: Alone Together Two Hours of Joint Solitude http://www.coffeegeek.com/opinions/cafestage/10-19-2005 Alone Together http://blogs.parc.com/playon/
Recent developments
Future Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community by the Numbers www.LifeWithAlacrity.com
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community-oriented advertising ,[object Object]
Markets Are Conversations ,[object Object],[object Object],[object Object],[object Object]
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],Yogi Patel Tech Lead Shelly Farnham Research Consultant Joe McCarthy Principal Instigator Josh Lind Designer / Developer Dan Norman Design Lead Sameer Ahuja (former intern) Richie Hazlewood (former intern) Tyler Phillipi Bus Dev Manager

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CoCollage C&T2009

  • 1. Supporting Community in Third Places with Situated Social Software Joseph F. McCarthy 1 , Shelly D. Farnham 2 , Yogi Patel 1 , Sameer Ahuja 3 , William R. Hazlewood 4 , Daniel Norman 1 , Josh Lind 5 1 Strands Labs Seattle 2 Waggle Labs, 3 Virginia Tech, 4 Indiana Univ, 5 ReadyDone
  • 2. In case of excessive speed … http://www.slideshare.net/ gumption (tag: cct2009 ) View the slides and follow along / catch up later:
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Perils of [technology in] Third Places Cyber-nomads are “ hollowing out ” cafés that offer WiFi, rendering them “ physically inhabited but psychologically evacuated” leaving people “ more isolated than they would be if the café were merely empty.” -- James E. Katz, Professor of Communications, Rutgers University “Contextual effects” – Hampton, et al.
  • 10. How can technology enhance community within cafés? Three observations … and a solution
  • 11.
  • 12.
  • 13. Existing “technologies” for enhancing community in cafés
  • 14.
  • 15. The Strands Community Collage (CoCollage) A large computer display showing a collage of photos and quotes uploaded to a special web site by patrons and staff in a café or other community-oriented place.
  • 16. CoCollage features People Stuff (photos & quotes) Commenting, voting Uploading Messaging The big screen
  • 17. Sharing your stuff Facebook photos Quotes Flickr photos Photos from your computer Photos via email
  • 18. Conversations & Connections Comment, vote, flag Public & private messages Online Offline
  • 21.
  • 22.
  • 23.
  • 24. Usage after 1 month vs. 2 months Percentage of users who engaged in each type of activity, with means
  • 25. Types of images shared Random sample of 150 images, after 2 months of use
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 34. Related Work: Proactive Displays Augmenting the Social Space of an Academic Conference Joseph F. McCarthy, David W. McDonald, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM 2004 Conference on Computer Supported Cooperative Work (CSCW 2004) Proactive Displays: Supporting Awareness in Fluid Social Environments David W. McDonald, Joseph F. McCarthy, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM Transactions on Computer-Human Interactions (TOCHI), Vol. 14, No. 4, January 2008 promoting awareness and interactions at a conference AUTOSPEAKERID, TICKET2TALK, NEIGHBORHOOD WINDOW
  • 35. Related Work: Proactive Displays The Context, Content & Community (C3) Collage promoting awareness and interactions in the workplace The Context, Content & Community Collage: Sharing Personal Digital Media in the Physical Workplace Joseph F. McCarthy, Ben Congleton, F. Maxwell Harper ACM 2008 Conference on Computer Supported Cooperative Work (CSCW 2008)
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Related Work: Research (5) “ true mobiles” and “placemakers”
  • 41. Related Work: Commercial Awareness / Interactions at Events Digital Signage Captivate TV ClearChannel, et al. RippleTV Danoo
  • 42. Related Work: Atoms vs. Bits http://keepposted.com
  • 43.
  • 44.
  • 45. Nokia Sensor “ See and be Seen”
  • 46. Related Work: Alone Together Two Hours of Joint Solitude http://www.coffeegeek.com/opinions/cafestage/10-19-2005 Alone Together http://blogs.parc.com/playon/
  • 48.
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Editor's Notes

  1. Cafés often already have technology in them: many, if not most, cafés offer wireless Internet access. Unfortunately, many people use this WiFi access to “tunnel out” to their online communities while ignoring the physical community around them. James Katz, Professor of Communications at Rutgers University, had a great way of expressing this phenomenon in a recent article appearing in The Economist: “physically inhabited but psychologically evacuated”. Our goal is to counteract that tendency by designing social technology that reflects the richness of people’s online lives within the coffeehouse, offering a new proactive display application that enables people to share some of that richness with their neighbors in physical space.
  2. http://gumption.typepad.com/blog/2008/08/the-community-collage-at-trabant-a-proactive-display-in-a-cafe.html http://www.google.com/search?q=community+collage http://www.trabantcoffee.com/ http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=7204859 http://flickr.com/photos/mikegregory/ http://www.thestranger.com/seattle/Content?oid=32308 http://thedaily.washington.edu/2006/4/21/eclectic-space/
  3. One context in which a larger group of people who don’t know each other so well gathers for a period of time is a conference. When I moved from Accenture to Intel Research Seattle, I was General Chair of UbiComp 2003, and so we decided to experiment with the idea of proactive displays at the upcoming conference. We again created special-purpose web-based profiles for people (shown in the upper left), in which they could enter their name, affiliation, photo of themselves, a photo representing some area of interest, and their home page. These profiles were associated with RFID tags that could be inserted into their conference name badge sleeves (shown in the upper middle photo), and then RFID antennas mounted near large displays would enable those displays to sense and respond to people in three different ways. The AutoSpeakerID application (lower left photo) showed the name, affiliation and photo of someone detected in front of the microphone stand during the question and answer period after a conference presentation, enabling the audience to see who the person asking the question was (and figure out how to spell their name). Ticket2Talk showed the same information, plus the photo representing a person’s interest, near the coffee break table, giving each person moving through the line 5 seconds of fame, and offering them a “ticket to talk” with each other about the photo of interest. Interestingly, one of the benefits people reported was that, because the person’s name was also shown on the Ticket2Talk display, they could save face by being reminded of a person’s name without having to look at their name tag. The third application, Neighborhood Window, showed a network graph visualization with nodes listing the names and photos of people detected near the display, and a small number of connected nodes that showed words and phrases the people’s home pages had in common, or those that were unique across the entire population, figuring those were the two most likely sets of topics to spark conversations. References: http://interrelativity.com/proactivedisplays/
  4. http://grouplab.cpsc.ucalgary.ca/Projects/ProjectNotificationCollage http://www.fxpal.com/?p=PlasmaPoster http://www.richgossweiler.com/projects/BlueBoard/index.html http://citywall.org
  5. http://www.cs.uml.edu/~fredm/medialab/memetag/ http://www.informatics.sussex.ac.uk/research/groups/interact/publications/Rogers_ice-breaker.pdf http://www.informatics.sussex.ac.uk/research/groups/interact/papers/pdfs/pervasive_environments_and_ubiComp/Shared_interaction_spaces/brignullrogers'03-interact.pdf http://portal.acm.org/citation.cfm?id=376344 http://books.google.com/books?id=tbJxldxdVJQC&dq=public+and+situated+displays
  6. http://www.storymashup.com http://be-n.com/portfolio/ https://eniac.hopto.org/soiaware/twitter_display/
  7. http://www.ntag.com http://www.spotme.com/spotmeinfo.html http://www.jambo.net/ http://www.intronetworks.com http://www.pathable.com http://www.captivate.com/ http://www.webpavement.com/public/csNYC.pdf http://www.rippletv.com Also: http://www.wirespring.com/ http://www.mercuryonline.com/ (3M Digital Signage)
  8. http://www.onekeyaway.com http://www.thewavemag.com/pagegen.php?pagename=article&articleid=25483
  9. http://interrelativity.com/joe http://gumption.typepad.com http://www.slideshare.net/gumption