Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A! Presented by Elizabeth Quintanilla
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Social media 101 - Unleash A Successful Online Personal BrandHussein Hallak
You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or usage of social media, this workshop will help you upgrade your online presence using the power of social media to your advantage.
In this workshop you will learn the steps to build a powerful personal brand on the top 3 social media platforms (Facebook, Twitter and LinkedIn) so that you stand out from the rest whenever anyone searches your name online.
Dedicated to help job seekers, self employed and entrepreneurs build their personal brand online, position themselves as favorable candidates for employers and clients, build their reputation and get the right exposure online using Facebook, Twitter, and LinkedIn.
Key Questions Answered:
Why do I need an online presence?
What the heck is personal branding, and how do I brand me?
What is social media, is it Facebook and Twitter?!
If social media is so great why isn’t everyone using it?
So where do i start? Shall I sign up and start posting now?!
There is so much to do, I have a life, how can I manage more?
How do I become friends with Facebook?
What about Twitter?
The perfect 10 how do I get linked in?
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
ASBTDC Social Media for Small Business by Stone WardEmily Reeves Dean
Emily Reeves, Director of Digital Strategy and Planning at Stone Ward presented to Arkansas Small Business and Technology Development Center on the topic of social media for small business.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A! Presented by Elizabeth Quintanilla
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Social media 101 - Unleash A Successful Online Personal BrandHussein Hallak
You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or usage of social media, this workshop will help you upgrade your online presence using the power of social media to your advantage.
In this workshop you will learn the steps to build a powerful personal brand on the top 3 social media platforms (Facebook, Twitter and LinkedIn) so that you stand out from the rest whenever anyone searches your name online.
Dedicated to help job seekers, self employed and entrepreneurs build their personal brand online, position themselves as favorable candidates for employers and clients, build their reputation and get the right exposure online using Facebook, Twitter, and LinkedIn.
Key Questions Answered:
Why do I need an online presence?
What the heck is personal branding, and how do I brand me?
What is social media, is it Facebook and Twitter?!
If social media is so great why isn’t everyone using it?
So where do i start? Shall I sign up and start posting now?!
There is so much to do, I have a life, how can I manage more?
How do I become friends with Facebook?
What about Twitter?
The perfect 10 how do I get linked in?
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
ASBTDC Social Media for Small Business by Stone WardEmily Reeves Dean
Emily Reeves, Director of Digital Strategy and Planning at Stone Ward presented to Arkansas Small Business and Technology Development Center on the topic of social media for small business.
Every month at Stone Ward, Emily Reeves presents the top digital communications trends, efforts and fun facts to the staff. This is the presentation for January 2014.
Emily Reeves of Stone Ward in Little Rock, Arkansas presented to the Arkansas Broadcasters Association conference on the topic of Content Marketing. Writing, video, audio, images, social media, websites, tips and advice: it was all covered in this presentation.
A powerpoint prepared by the ASBTDC summarizing our state network's assistance to small businesses in 2010. A combination of all 7 centers around Arkansas and services we provide to entrepreneurs & small businesses.
Media and Social Media Training for Student-AthletesChris Yandle
"Media and Social Media Training for Student-Athletes" presentation from the 2013 CoSIDA Convention. Panelists: Scottie Rodgers (moderator, Ivy League), Tom Eiser (Xavier), Dr. John Lata (Florida State), Chris Yandle (Miami).
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
http://marketinginsidergroup.com/content-marketing/best-content-marketing-hub-examples/
One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right.
- Imagine you own the website for the generic category searches your customers use like L'Oreal's Makeup.com
- Imagine you own the digital destination for your target persona like Adobe CMO.com
- Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum
I think it often helps businesses, who might need that little push into content marketing, to see what others are doing.
What Is Your Favorite Content Marketing Hub?
This list came from my constant desire to learn from others, to recognize those who are creating great content, to inspire those who are looking to build their own best-practice content marketing program, and to help you see what approaches other companies are taking,
You will see a mix of B2B and Consumer brands. You will see a mix of on-domain and off-domain content hubs. You will see examples from companies large and small. You will see examples of brands that include some direct conversions and some that are only looking to build awareness.
99 Amazing Content Marketing Examples . . .
IT enables in the quick access of information and it also accelerates productivity. IT ensures that additional staff may not be necessary when the business grows.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/welingkarshybridDlp
Check out these 40 beautiful examples of content hubs. If you're looking to add a similar hub and content experience to your site, consider checking out a Triblio demo at http://www.Triblio.com
Online competition is intense. Close to 2 million blog posts are published every day. That’s a lot of content. A bit discouraging, isn’t it?
But take a moment to think about the nature of competition. Online competition is based on topics. In Google, in social media, and in the minds of your audience, competition for attention is always specific to a topic.
Popular topics are crowded with competitors: famous blogs, big companies and sites that have invested in content for years. If the topic is small, small websites can win attention, but it may not be enough to generate leads and sales. It’s hard to thrive in a tiny, micro-niche.
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
Uses of technology in business communicationMushfiq Rayan
This is the very competitive era of borderless business, where technology brings the easiness. Today’s business is totally dependent on communication; here technology plays a very vital role also. These very necessarily suggest us to be efficient in technology to compete in global business. With an increasing number of organizations exploiting information technology in innovative ways, many companies have been adding a Chief Technology Officer (CTO) to their executive leadership teams. Technologies are now using for both internal and external communication of firms. Technologies are using in both written and oral communication. Different technological tools are being used in today’s business communication. More and more tools are being introduced every day. In this presentation I’ve just tried to analyze about the existing technological tools, theirs impact on business communication, advantages and disadvantages of different tools and their continuous improvement and also about upcoming technologies, which may play more important roles on business communication.
This presentation was prepared for the Arkansas Small Business and Technology Development Center, University of Arkansas at Little Rock, College of Business and given as part of seminar presented at the Little Rock Chamber of Commerce.
PR Wishes and Digital Media Dreams: How to Succeed by Evolving Your Communica...The Idea Village
This presentation was given by Anna Ruth Williams, Founder & CEO of AR|PR, and Blair Broussard, Vice President of AR|PR. Find out more at http://www.annaruthpr.com.
PR Wishes and Digital Media Dreams - How to succeed by evolving your communic...Anna Ruth Williams
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media. Furthermore, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new integrated communications approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable digital media and PR content.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Best Practices in Content Marketing for the Travel IndustryCaitlin Weiss
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
[Webinar] The 5 Steps to a High-Converting Social Media CampaignUnbounce
Tweets, shares, favorites, likes...
Are these business metrics, or bake sale items?
They’re real metrics alright, and they’re important like your pancreas.
But with so many social media metrics waiting to be analyzed, how do we know which ones actually affect the bottom line?
In this Unwebinar, Michael Patterson—Digital Marketing Specialist at Sprout Social—will explain which metrics matter at each stage of the social media funnel, and how landing pages can help you increase the return on your social investment.
You'll learn:
- How to boost social reach and clicks without blowing your spend
- How to make sense of the social KPIs that affect your revenue
- How to convert social media visitors to leads, sales and signups using landing pages
...plus, much more!
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
Top Marketing Reflections from INBOUND 2014New Breed
4 days. 152+ Sessions. 10,000+ attendees. There was a lot of ground to cover at INBOUND 2014, so we compiled our top marketing reflections from the week. Come find out what we learned!
Influencer Marketing for the Travel Industry in 2017gShift
Influencer marketing has changed so much in recent years, especially when it comes to the travel industry. In this session, we will look at current trends for travel bloggers and organizations within the space. We will look at how social media continues to play a big role and also how to identify the right influencers for your brand.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
In today’s world, we each carry the world’s knowledge in our pants and purses. As consumers, our uninhibited ability to access information made possible by the proliferation of high-speed broadband, smart mobile devices, and peer-to-peer social networks has forever changed the way we research, consider and ultimately buy the products and services that become a part of our personal and business lives. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of purchase decisions are made prior to the buyer ever communicating with a sales representative.
Listen to this high-energy presentation and open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using online content and marketing automation to capture customer attention, build trust and drive qualified customers deep into the purchase funnel.
Almost everyone carries the world’s knowledge in our hands with a smart phone or tablet. As consumers, our uninhibited ability to access information made possible by the proliferation of high-speed broadband, smart mobile devices, and peer-to-peer social networks has forever changed the way make decisions in our personal and business lives. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of purchase decisions are made prior to the buyer ever communicating with a sales representative.
Nate’s high-energy presentation will open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using online content and marketing automation to capture customer attention, build trust and drive qualified customers deep into the purchase funnel.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Emily Reeves gave a presentation on content marketing to the Arkansas Volunteers Coordinators Association to talk about how online content can help fuel interest and loyalty for generating new volunteers.
Similar to Stone Ward Digital Swagger 2014: Content Marketing (20)
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Each month at Stone Ward, we find interesting creative digital campaigns to share with our team as idea starters for our own clients. This is the presentation from September 2013.
Each month at Stone Ward, we find interesting creative digital campaigns to share with our team as idea starters for our own clients. This is the presentation from August 2013.
Stone Ward Presentation to Arkansas Broadcasters AssociationEmily Reeves Dean
Emily Reeves spoke to the Arkansas Broadcasters Association about bringing digital and broadcast together and ways to use social media for their local stations.
In a presentation to our Stone Ward Camp Reality interns, Emily Reeves covers how to keep up with industry news, information and trends with some advice for why it is important.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
Emily Reeves presented to the Accounting and Financial Women's Association of central Arkansas about planning their professional digital presences, whether for themselves as an individual or as a company.
Millie Ward presented to the National Baptist Communicators Conference on April 19, 2013. The presentation was about branding an organization and then communicating that brand consistently through content across all channels.
Stone Ward Brand Management Meeting April Latest Tech News You Should KnowEmily Reeves Dean
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this April meeting we talked about recent news from social channels, digital advertising opportunities and general ways we can leverage social better.
Stone Ward Brand Management March Meeting: Brainstorming Tech FirstEmily Reeves Dean
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this March meeting we talked about brainstorming technology first, based on a session that Emily Reeves listened to at SXSW 2013
Every quarter, Stone Ward creates a presentation to update our staff and clients on current digital stats, trends and predictions. This is the presentation for Q4 2012.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
3. High Quality Content
Serves Two Purposes
Attracts your readers and viewers and
keeps them engaged.
!
Helps your site rank well
in search engines. #SWagger14
@stoneward
4.
5. Common Content
Marketing Goals
Awareness!
!
Thought Leadership!
!
Increase Number of Qualified Leads!
!
Improving Conversion Rates!
!
Lower Cost of Customer Acquisition!
!
Enhance Customer Service!
#SWagger14
@stoneward
6. Digital Swagger
#SWagger14
@stoneward
The Hub
What is Content Marketing
Creating
Content
Distributing
Content
Measuring & Optimizing
7. Digital Swagger
#SWagger14
@stoneward
The Hub
What is Content Marketing
Creating
Content
Distributing
Content
Measuring & Optimizing
8. What is Content Marketing?
Content marketing is placing yourself in the
path of your customers and potential customers
without selling.
#SWagger14
@stoneward
9. What is Content Marketing?
#SWagger14
@stoneward
Being:
HELPFUL
INTERESTING
SURPRISING
DELIGHTFUL
ENGAGING
TIMELY
RELEVANT
without pushing products and services.
10. What is Content Marketing?
#SWagger14
@stoneward
Becoming known as a resource that people
want to tap into again and again.
and again and again and again.
11. Content marketing costs 62% less than other
#SWagger14
@stoneward
traditional marketing initiatives,
while it generates about
three times as many leads.
12. #SWagger14
@stoneward
“What plagues CMOs the most is the
ability to create sustainable and engaging
customer relationships while
improving customer experience.”
13.
14. Digital Swagger
#SWagger14
@stoneward
The Hub
What is Content Marketing
Creating
Content
Distributing
Content
Measuring & Optimizing
15. The Hub
#SWagger14
@stoneward
Lindsey Ingram, Content Manager
Kyle Floyd, Digital Creative Director
33. Key Takeaways
• Build trust by knowing who you're talking
to and how to talk to them
• Centralize focus & be the expert, not the
Jack-of-All-Trades
• Make it easy to find, share and participate
with your brand
#SWagger14
@stoneward
55. VIDEO
VISUAL CONTENT
Create a strong enough emotion or reaction from
a group of people that they feel compelled to
#SWagger14
@stoneward
share it with others and that is success.
60. WRITTEN CONTENT
What gets shared?
#SWagger14
@stoneward
!
• Tech news, humor and entertainment content.
• Travel, business, food content is less likely to go viral
• Facebook: short time lapse between share and click back.
• Tumblr, Google+ and blogging: longer time lapse between
share and click back.
• Reddit, Tumblr, Twitter provide the most click backs per
share.
61. Brand Journalism
Research, storytelling and reporting for a non-media
company, in that company’s line of business, with the
#SWagger14
@stoneward
goal of tough leadership.
WRITTEN CONTENT
62. WRITTEN CONTENT
Brand Journalism
1. Advertisers have become publishers.
2. Brands are using journalism hubs to share news
and images to connect with consumers in a "high
trust" presence.
3. Digital allows for words, pictures, audio, video;
#SWagger14
@stoneward
you're not limited when it's online.
76. #SWagger14
@stoneward
Native Advertising: MINI on Buzzfeed
• Marketing campaign slogan: “Not Normal”
• Engage audience around the campaign and broaden awareness.
• Enhance perception of MINI as a fun brand.
• “Not Normal” topics ranging from environmental phenomena
to interesting competitions and bold fashion statements.
• 1 million engagements, 2/3 of which resulted from social
sharing.
83. Paid and social content can work together to
create a “virtuous cycle” that builds engaged
audiences who interact with content and influence
#SWagger14
@stoneward
their friends to do the same.
84. Owned Media
Social media is a horizontal layer that touches
every part of your business: customer service to
#SWagger14
@stoneward
acquisition to retention.
87. #SWagger14
@stoneward
The Benefits of Social:
!
Word-of-mouth referrals/shares.
!
Search engine optimization.
!
Learning from your audience through conversation.
!
Demonstrating brand personality.
88. Social Headlines
#SWagger14
@stoneward
Highly relevant to audience.
Answers the question “what is in it for me?”
Powerful, timely hook.
Evokes an image or emotional responses.
Loaded with proof elements.
102. You can't be effective as an online brand
journalist, unless you're online, a lot.
#SWagger14
@stoneward
Auditing sites that tell me
what the media is doing.
105. You can't be effective as an online brand
journalist, unless you're online, a lot.
#SWagger14
@stoneward
Auditing personal feeds, posts of
journalists that we've targeted
on behalf of our clients.
107. You can't be effective as an online brand
journalist, unless you're online, a lot.
#SWagger14
@stoneward
Engaging on a personal level with the
journalists online and in person when
possible and respond to journalists.
109. You have to be so familiar with the story you're
telling, you could do so in 140 characters.
#SWagger14
@stoneward
110. You also have to know well the channels available to
you and how to work them - the grit and the glitz.
#SWagger14
@stoneward
111. #SWagger14
@stoneward
8/28/2014 Who Really Benefits When Franchise Professionals Come Together? | Sport Clips Media
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Who Really Benefits When Franchise
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You are here: Home » National » Who Really Benefits When Franchise Professionals Come
Together?
Posted on February 18, 2014
Special to SportClipsMedia.com from Dave Wells, Director of Franchising for Sport Clips Haircuts
Franchising is one of the few industries where competing brands frequently come together to network,
share best practices and learn from each other. I can tell you first hand that UPS and FedEx employees
don’t generally exchange pleasantries over dinner and you definitely don’t see Coke and Pepsi executives
collaborating on strategies on how to capture market share. Yet, it’s not uncommon to see these
activities occurring between competing franchised brands on a semi-regular basis.
This month thousands of franchise industry executives will descend upon New Orleans for the
International Franchise Association’s Annual Convention and to take advantage of one of the best
opportunities to improve what we do and how we do it. Representing a franchisor, I look to gain critical
insights from the best of the best and find ways to increase our success. If I walk away with one or two
nuggets of information that help make our processes and organization better, I consider it a win.
However, much like the win-win partnership that must be established in any successful franchisee-
franchisor relationship, it is critical that these gatherings also produce a win-win outcome;; again,
providing benefit to both franchisee and franchisor. With break-out sessions on topics like improving
system communication, boosting unit economics, gaining and retaining customers, and creating brand
evangelists, it’s clear that franchisees stand to gain just as much, if not more, if and when their
franchisors successfully implement the ideas that were garnered.
For all involved, the first step is recognizing that Franchising is dynamic and not static. We need to
embrace change and be open to new ideas if we are going to provide best-in-class service to our
franchisees. This event will bring together those that have the same challenges, aspirations and potential
solutions. As we share ideas on how to drive improvement, we have the ability to achieve a global
upgrade of franchising as we all collaborate to get better. This, in-turn, translates into better
opportunities for those looking to make franchise ownership a part of their lifestyle.
At Sport Clips, we are putting together our target list of who we want to learn from, and will certainly be
prepared to help those that feel our experience could be of value to them. At the same time we look to
112. #SWagger14
@stoneward
8/28/2014 How can we ensure that our franchisees benefit as much from the upcoming IFA Convention as do the franchisors who attend? | OPEN Forum
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Director of Franchising, Sport Clips Haircuts
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How can we ensure that our franchisees benefit as much from the upcoming IFA Convention as do
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Who Really Benefits When Franchise Professionals Come Together?
Franchising is one of the few industries where competing brands frequently come together to network, share
best practices and learn from each other. I can tell you first hand that UPS and FedEx employees don't
generally exchange pleasantries over dinner and you definitely don't see Coke and Pepsi executives
collaborating on...
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118. Digital Swagger
#SWagger14
@stoneward
The Hub
What is Content Marketing
Creating
Content
Distributing
Content
Measuring & Optimizing
119. Measurement
“Digital marketing and analytical thinking are the
most sought after specialized skills within the
marketing function.”
#SWagger14
@stoneward
120. #SWagger14
@stoneward
What is working?
!
Where should you spend your time?
!
Can you use the data gathered for predictive analysis?
121. #SWagger14
@stoneward
retweets comments
shares
likes
visits
time spent on site
clicks
views
impressions
pages
opens
forwards
sign-ups
joins
conversions
engagements
124. Budgeting
Quality over quantity. And quality takes time.
Don’t put it out there unless it is good.
#SWagger14
@stoneward
Your reputation is at stake.