Downloaded 13 times
Uploaded byEmily Reeves Dean
Digital Content Marketing for Small Businesses
The document discusses content marketing and how to create an effective content hub. It emphasizes that high-quality, helpful content attracts and engages readers while also helping with search engine optimization. An effective content hub focuses on a specific topic or audience, is easy to navigate and explore, and encourages engagement. Measurement of content performance is also important to understand what strategies are most effective.
More Related Content
![Google Enhanced Campaigns: 4 Use Cases for SMB Advertisers [Webinar]](https://cdn.slidesharecdn.com/ss_thumbnails/google-enhanced-campaigns-4-use-cases-for-smb-advertisers-130424153839-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Digital Content Marketing for Small Businesses
Digital Content Marketing for Small Businesses
- 1.
- 2. High Quality Content ServesTwo Purposes Attracts your readers and viewers and keeps them engaged. Helps your site rank well in search engines. #SWagger @stoneward
- 4. Common Content Marketing Goals Awareness ThoughtLeadership Increase Number of Qualified Leads Improving Conversion Rates Lower Cost of Customer Acquisition Enhance Customer Service Better customer retention and upsells #SWagger @stoneward
- 5. Digital Swagger The Hub Creating Content Distributing Content Measuring& Optimizing What is Content Marketing #SWagger @stoneward
- 6. Digital Swagger The Hub Creating Content Distributing Content Measuring& Optimizing What is Content Marketing #SWagger @stoneward
- 7. What is ContentMarketing? Content marketing is placing yourself in the path of your customers and potential customers without selling. #SWagger @stoneward
- 8. What is ContentMarketing? Being: HELPFUL INTERESTING SURPRISING DELIGHTFUL ENGAGING TIMELY RELEVANT without pushing products and services. #SWagger @stoneward
- 9. What is ContentMarketing? Becoming known as a resource that people want to tap into again and again. and again and again and again. #SWagger @stoneward
- 10. Content marketing costs62% less than other traditional marketing initiatives, while it generates about three times as many leads. #SWagger @stoneward
- 11. “What plagues CMOsthe most is the ability to create sustainable and engaging customer relationships while improving customer experience.” #SWagger @stoneward
- 14. Digital Swagger The Hub Creating Content Distributing Content Measuring& Optimizing What is Content Marketing #SWagger @stoneward
- 15. WHAT IS ACONTENT HUB?
- 16. “If people likeyou, they’ll listen to you. But if they trust you, they’ll do business with you.” – Zig Ziglar #SWagger @stoneward
- 17.
- 18. How do youcreate a Content Hub? Know your audience. #SWagger @stoneward
- 19. How do youcreate a Content Hub? Focus your topic. #SWagger @stoneward
- 20. How do youcreate a Content Hub? Organize your structure. #SWagger @stoneward
- 21. How do youcreate a Content Hub? Encourage discovery & engagement. #SWagger @stoneward
- 22.
- 24. Key Takeaways • Buildtrust by knowing who you're talking to and how to talk to them • Centralize focus & be the expert, not the Jack-of-All-Trades • Make it easy to find, share and participate with your brand #SWagger @stoneward
- 25. THE HUB ISYOUR HOME BASE. IT IS THE HEART OF YOUR CONTENT MARKETING. #SWagger @stoneward
- 26. Digital Swagger The Hub Creating Content Distributing Content Measuring& Optimizing What is Content Marketing #SWagger @stoneward
- 27. Created & Publishedwith a Particular Audience in Mind Visual Auditory Written #SWagger @stoneward
- 28.
- 29. VIDEO Video is hereto stay. It’s shareable and engaging. VISUAL CONTENT #SWagger @stoneward
- 30. VIDEO A picture isworth a thousand words. VISUAL CONTENT #SWagger @stoneward
- 31. VIDEO More than 1billion unique visitors visitYouTube each month. VISUAL CONTENT #SWagger @stoneward
- 32. VIDEO Easy to upload Easyto share Viewable on all devices Easy to digest Engaging Entertaining VISUAL CONTENT #SWagger @stoneward
- 34. VIDEO Optimize Your Video ForMobile Viewing VISUAL CONTENT #SWagger @stoneward
- 35.
- 37. VIDEO Optimize Your Video ForSharing VISUAL CONTENT #SWagger @stoneward
- 38. VIDEO So, you wanta viral video? That’s Easy! VISUAL CONTENT #SWagger @stoneward
- 41. VIDEO How many eyeballsdoes it take to classify a video as viral? 20,000. VISUAL CONTENT #SWagger @stoneward
- 42. VIDEO Create a strongenough emotion or reaction from a group of people that they feel compelled to share it with others and that is success. VISUAL CONTENT #SWagger @stoneward
- 43. Key Takeaways Make itmobile friendly. Make it shareable. Make it emotional. VISUAL CONTENT #SWagger @stoneward
- 44.
- 45.
- 46.
- 47.
- 48. What gets shared? •Tech news, humor and entertainment content. • Travel, business, food content is less likely to go viral. • Facebook: short time lapse between share and click back. • Tumblr, Google+ and blogging: longer time lapse between share and click back. • Reddit, Tumblr, Twitter provide the most click backs per share. WRITTEN CONTENT #SWagger @stoneward
- 49. Brand Journalism Research, storytellingand reporting for a non-media company, in that company’s line of business, with the goal of thought leadership. WRITTEN CONTENT #SWagger @stoneward
- 50. Brand Journalism 1. Advertisershave become publishers. 2. Brands are using journalism hubs to share news and images to connect with consumers in a "high trust" presence. 3. Digital allows for words, pictures, audio, video; you're not limited when it's online. WRITTEN CONTENT #SWagger @stoneward
- 51. Digital Swagger The Hub Creating Content Distributing Content Measuring& Optimizing What is Content Marketing #SWagger @stoneward
- 52. Distribute For every onehour spent creating content, spend four hours figuring out how to distribute it. #SWagger @stoneward
- 53.
- 54. Paid Media Paid mediais most valuable for building awareness among consumers about a product, service, or promotion. #SWagger @stoneward
- 55. Banner Advertising Search Advertising NativeAdvertising Sponsored Social Posts #SWagger @stoneward
- 56. Owned Media Social mediais a horizontal layer that touches every part of your business: customer service to acquisition to retention. #SWagger @stoneward
- 57.
- 58.
- 59. The Benefits ofSocial: Word-of-mouth referrals/shares. Search engine optimization. Learning from your audience through conversation. Demonstrating brand personality. #SWagger @stoneward
- 60.
- 61.
- 62.
- 63.
- 64.
- 65.
- 66.
- 67. You can't beeffective as an online brand journalist, unless you're online, a lot. Auditing sites that tell me what the media is doing. #SWagger @stoneward
- 68. You can't beeffective as an online brand journalist, unless you're online, a lot. Auditing personal feeds, posts of journalists that we've targeted on behalf of our clients. #SWagger @stoneward
- 69. You can't beeffective as an online brand journalist, unless you're online, a lot. Engaging on a personal level with the journalists online and in person when possible and respond to journalists. #SWagger @stoneward
- 70.
- 71. You have tobe so familiar with the story you're telling, you could do so in 140 characters. #SWagger @stoneward
- 72. Create a personal"brand" as a thought leader, trusted journalist. #SWagger @stoneward
- 73. Show gratitude ina very public way. #SWagger @stoneward
- 74. Digital Swagger The Hub Creating Content Distributing Content Measuring& Optimizing What is Content Marketing #SWagger @stoneward
- 75. Measurement “Digital marketing andanalytical thinking are the most sought after specialized skills within the marketing function.” #SWagger @stoneward
- 76. What is working? Whereshould you spend your time? Can you use the data gathered for predictive analysis? #SWagger @stoneward
- 77. shares likes visits time spent onsite views clicks impressions pages opens forwards retweets comments sign-ups joins conversions engagements #SWagger @stoneward
- 78. If you don’tmeasure it, did it happen? #SWagger @stoneward
- 79.