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Lesson #7
OK, Now What?
Putting an online strategy in place
for Brand You
What have we learned
over the past 5 weeks?

• Social media is about two-way communications, so
    any plan must allow for conversation.
•   Social media is about what is happening now, so
    content must be consistently fresh.
•   Social media is about sharing in mixed media
    formats, so plans should include text, audio, video,
    and photos.
•   Social media is about like-minded people sharing
    with each other.
•   Social media is transparent, so don’t try to hide.
•   When using social media, plan for the unexpected.



                                      2
How might you
use social media to build your
   personal brand online?
        A sample plan.
Goal
Establish brand awareness and interest of
        yourself using social media.
Targets
People that you want to know more about you.
Strategy #1:
Establish a brand personality.
• Social media is all about sharing who you are, so
  decide what elements of your personality will stand
  out and own those personality traits.

• How do you determine what your most promotable
  traits might be?
  - People always say I am ____________.
  - I am really good at ______________.
  - If I were going to give a speech, I would talk about
    _____________.
  - I know _____________.


                                     6
Strategy #1:
Establish a brand personality.
• Who does it well?
  - The Angry Czeck.




                       7
Strategy #1:
Establish a brand personality.
• Who does it well?
  - The Arkansas Project.




                            8
Strategy #2:
Create a hub for your
personality.

• Start a website; use a blogging software to make it
    easy (Wordpress, Blogger, Typepad, Tumblr).
•   Buy a custom URL, preferably your name if it is
    available.
•   Post your resume.
•   Use multimedia: photos, videos, audio, text.
    Consider a video resume.
•   Update frequently with information people want.
•   Link out to your other social media networks/
    profiles.


                                    9
Strategy #3:
Establish accounts on existing
social networks and keep
those profiles active.

•   Google profile
•   LinkedIn
•   Facebook
•   Twitter
•   YouTube channel
•   Vimeo channel
•   Flickr group

• Feed all of these into your website.

                                   10
Strategy #4:
Tailor your messages to
specific employers.




                    11
Strategy #5:
Use social media tools to
search for job opportunities
that are only advertised on
social media channels.

• Google alerts.
• Twitter searches.
• Twtjobs



                      12
Strategy #6:
Market yourself.

• Comment on blogs.
• Follow influencers in your industry on Twitter.
  Retweet them when appropriate.




                                   13
Strategy #7:
Monitor what is being said
about you in the social media
space.


• Google alerts.
• Twitter searches.




                      14
Questions?

         Emily                      Blake
ereeves@stoneward.com    brutherford@stoneward.com
   501.772.6142 (text)       501.772.6108 (text)
      @reeves501              @blakerutherford

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SWIM Lesson 7 Now What Brand You Plan

  • 1. Lesson #7 OK, Now What? Putting an online strategy in place for Brand You
  • 2. What have we learned over the past 5 weeks? • Social media is about two-way communications, so any plan must allow for conversation. • Social media is about what is happening now, so content must be consistently fresh. • Social media is about sharing in mixed media formats, so plans should include text, audio, video, and photos. • Social media is about like-minded people sharing with each other. • Social media is transparent, so don’t try to hide. • When using social media, plan for the unexpected. 2
  • 3. How might you use social media to build your personal brand online? A sample plan.
  • 4. Goal Establish brand awareness and interest of yourself using social media.
  • 5. Targets People that you want to know more about you.
  • 6. Strategy #1: Establish a brand personality. • Social media is all about sharing who you are, so decide what elements of your personality will stand out and own those personality traits. • How do you determine what your most promotable traits might be? - People always say I am ____________. - I am really good at ______________. - If I were going to give a speech, I would talk about _____________. - I know _____________. 6
  • 7. Strategy #1: Establish a brand personality. • Who does it well? - The Angry Czeck. 7
  • 8. Strategy #1: Establish a brand personality. • Who does it well? - The Arkansas Project. 8
  • 9. Strategy #2: Create a hub for your personality. • Start a website; use a blogging software to make it easy (Wordpress, Blogger, Typepad, Tumblr). • Buy a custom URL, preferably your name if it is available. • Post your resume. • Use multimedia: photos, videos, audio, text. Consider a video resume. • Update frequently with information people want. • Link out to your other social media networks/ profiles. 9
  • 10. Strategy #3: Establish accounts on existing social networks and keep those profiles active. • Google profile • LinkedIn • Facebook • Twitter • YouTube channel • Vimeo channel • Flickr group • Feed all of these into your website. 10
  • 11. Strategy #4: Tailor your messages to specific employers. 11
  • 12. Strategy #5: Use social media tools to search for job opportunities that are only advertised on social media channels. • Google alerts. • Twitter searches. • Twtjobs 12
  • 13. Strategy #6: Market yourself. • Comment on blogs. • Follow influencers in your industry on Twitter. Retweet them when appropriate. 13
  • 14. Strategy #7: Monitor what is being said about you in the social media space. • Google alerts. • Twitter searches. 14
  • 15. Questions? Emily Blake ereeves@stoneward.com brutherford@stoneward.com 501.772.6142 (text) 501.772.6108 (text) @reeves501 @blakerutherford