An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
ZackBrandit is the first online platform that puts the relationship as the focus between brands and consumers.
Read and Discover the Next E-commerce Revolution!
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
This is the 2008 annual report I produced for the Clarke County School District. I developed the concept and wrote the text while Mprint Design Studio of Athens, Georgia did a nice job with the graphic design. This piece was published as a newspaper insert with a pdf version published on the school district\'s Web site.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
ZackBrandit is the first online platform that puts the relationship as the focus between brands and consumers.
Read and Discover the Next E-commerce Revolution!
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
This is the 2008 annual report I produced for the Clarke County School District. I developed the concept and wrote the text while Mprint Design Studio of Athens, Georgia did a nice job with the graphic design. This piece was published as a newspaper insert with a pdf version published on the school district\'s Web site.
Barbara Meyers Ford provides a foundation of what is going on in Social Media for scholarly publishers. Her panel includes Darrell Gunter of Gunter Media Group and Bill Jackson Assistant Professor, Dept of Microbiology and Molecular Genetics of Medical College of Wisconsin
Our consultants are experienced at taking new technology ideas from strategy to design, and from design to implementation. Whether you need project level consulting on new technology implementation, code reviews & performance enhancement of your applications, mentoring on new technologies or help in evaluating application designs, you'll find depth as well as quality with our consulting services. You can profit from our experience.
Synergetics has a proven track record in providing Consultancy, Training and Solutions.
As a select Windows Azure™ Circle Partner, we are recognized by Microsoft as:
>> Having the experience to provide its customers with an unparalleled level of expertise and having the expertise needed to help organizations start using Windows Azure today
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Reaching New Audiences - Connecting to Your Audience OnlineJonathan Coffman
This is a presentation given to CapitolBeat attendees, members of the Association of Capitol Reporters and Editors in Raleigh, NC in November 2008. It covers parts of my social media 101 teachings with a small amount of strategy tips for more advanced users.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
This presentation was given as the guest keynote for NeMa 2012 in Budapest. It discusses the elephant in the boardroom - why is the B2B social media market developing so slowly. It looks at the change in consumer behaviour, the generational impact of changing behaviours and how technology creates useful data. It also links cakes, to phones and televisions and how this social world is becoming a multi billion dollar economy
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Navigating Social Media in the Automotive IndustryDMEautomotive
A helpful whitepaper by DMEautomotive, aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Securing Your Digital Assets slides NYC July 14, 2015Darrell W. Gunter
Cyber Security is an issue for all companies and everyone. Our executive panel will explore the definition of cyber security and the key steps to creating a culture and program to protect your assets.
Darrell W. Gunter, CEO of Gunter Media Group, Inc. leads a panel of industry experts on the subject of "Chunking" book content to extend your content's value. The panel was represented Robert Kasher of First Source, Mike Shannon of Packback books and Laura Dawson of Bowker.
How Does Advertising in the Professional Scholarly Publishing Industry Work?Darrell W. Gunter
Join Darrell W. Gunter and his panelist Carr Davis Co-CEO, ASC Partners, LLC and Luis Portero, VP Sales, Advertising, Elsevier explore advertising and how it will develop over the next decade.
This presentation to the ASIDIC spring meeting provided a Case study from the American Association of Cancer Research and how they improved their peer review process utilizing the Collexis Reviewer Finder application.
In this presentation to the ASIDIC conference Darrell draws the correlation between the neighborhood grocery and the internet. Very interesting comparison
1. Social Media and Networking
in PSP Publishing
Using social media to grow your business
Presented By: Darrell W. Gunter
Date: October 14, 2010
2. 2
Our discussion today
What if………
Have you heard of ………..
What is………
Case Studies - Passenger.com, Nature Networks
Key steps to get started
Remember……..
3. 3
What if you ran a business like this!
Imagine you owned a clothing store and …….
You ran an ad but
Your store did not open on time
Your store closed early
Customers complained but you did not listen
Your pricing was not consistent
You did not know the names of your frequent customers
You ignored an important segment of your business
Well this is social media gone wrong!
6. 6
Have you heard of Web Governance?
Source: Lisa Welchman http://bit.ly/936imy
7. 7
What is social media?
Communication
Brand Collaboration
Monitoring
Social
Media
Entertainment Multimedia
Reviews &
Opinions
Source: Wikipedia
8. 8
What is Social Media?
Communication
Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary,
TypePad, Vox, WordPress, Xanga
Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous,
Tumblr, Twitter, Qaiku, Yammer, Google Buzz
Location-based social networks: Foursquare, Gowalla,
Facebook places, The Hotlist
Social networking: Cyworld, Facebook, Hi5, LinkedIn,
MySpace, Orkut, Tagged, XING
Events: Eventful, The Hotlist, Meetup.com, Upcoming
Information Aggregators: Netvibes, Twine (website)
Online Advocacy and Fundraising: Causes, Kickstarter
Source: wikipedia
9. 9
What is Social Media?
Collaboration/authority building
Wikis: PBworks, Wetpaint, Wikia, Wikimedia
Social bookmarking (or social tagging):[16] CiteULike,
Delicious, Diigo, Google Reader, StumbleUpon, folkd
Social news: Digg, Mixx, NowPublic, Reddit, Newsvine,
MyWeboo
Social navigation: Trapster, Waze [17]
Content Management Systems: Wordpress
Document Managing and Editing Tools: Google Docs,
Syncplicity, Docs.com, Dropbox
Source: wikipedia
10. 10
What is Social Media?
Multimedia
Photography and art sharing: deviantArt, Flickr, Photobucket,
Picasa, SmugMug, Zooomr, BetweenCreation
Video sharing: sevenload, Viddler, Vimeo, YouTube,
Dailymotion, Metacafe, Nico Nico Douga, Openfilm, TubeMogul
Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam,
Ustream
Music and audio sharing: ccMixter, Last.fm, MySpace Music,
ReverbNation.com, ShareTheMusic, The Hype Machine
Presentation sharing: scribd, SlideShare
Source: wikipedia
11. 11
What is Social Media?
Reviews and opinions
Product reviews: epinions.com, MouthShut.com
Business reviews: Customer Lobby, Yelp, Inc.
Community Q&A: Askville, EHow, Stack Exchange,
WikiAnswers, Yahoo! Answers
Source: wikipedia
12. 12
What is Social Media?
Entertainment
Media and entertainment platforms: Cisco Eos
Virtual worlds: Active Worlds, Forterra Systems, Second Life,
The Sims Online
Game sharing: Kongregate, Miniclip
Source: wikipedia
13. 13
What is Social Media?
Brand monitoring
Social media measurement: Attensity, Statsit, Sysomos,
Vocus, Passenger.com
Source: wikipedia
14. 14
Social Media & Marketing
Its about reach
Reach more people vs. reach the right people.
Finding more customers vs. having customers need to find you.
Its about engagement
Engage in a real conversation
Listen to them
Answer their questions
Offer them superior customer service
Source: Michiel Gaasterland, http://bit.ly/9sTC0O
15. 15
Social Media & Marketing
Social Media Marketing allows you to build real relationships
Social Media Marketing at its core is closely related with public
relations
Earn Trust
Influence the way they think about you.
Influence what they tell others about you.
Source: Michiel Gaasterland, http://bit.ly/9sTC0O
21. 21
Case Study Elsevier
AUTHOR
TOOLS
EDITOR
TOOLS
22. 22
The Social Media / Advertising Integrated
Planning Framework
What is the goal?
Who is the audience?
Where is the audience?
How can I connect with my audience?
How do I extend the conversation?
How can I get my audience to introduce me to others?
Source: http://tommartin.typepad.com/
23. 23
Key Steps To Get Started
What is your organization’s mission, strategy & objectives
Align your strategy, team & resources
Start with Web Governance
Create an integrated social media marketing plan
Establish a performance dashboard
Review, refine and redirect your efforts
Remember Social Media is another tool and the old rules of
creating a proper marketing mix of activities is still essential!
24. 24
THANK YOU
DARRELL W. GUNTER
D.GUNTER@ELSEVIER.COM
+1.973.454.3475