How to Build Relationships with Social Media
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This document discusses the power of relationships and social media for connecting people. It argues that integrating social tools and online communities into strategies can increase success by facilitating relationship building. Strong relationships are a key differentiator, and those fostering meaningful connections will succeed. Choices around enabling strategies, identifying stakeholders, goals, and return on investment are important considerations. The most profound technologies are those that weave themselves into everyday life until they are indistinguishable.
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How to Build Relationships with Social Media
- 2. Passion for building relationships and connecting people Social is a way of life Failure means not trying People want to help themselves; they want tools and skills
- 3. ....... 1 Common language ....... 2 Your roadmap ....... 3 Communities ....... 4 Relationships ....... 5 How to Integrate Social
- 4. © The Community Roundtable, 2012 All Rights Reserved
- 5. Strong relationships are a key differentiator for anyone Social media tools facilitate relationship building People and organizations fostering meaningful relationships will succeed Integrating social tools and online communities into your strategy increases your success © The Community Roundtable, 2012 All Rights Reserved
- 7. Pre 1990: People are not connected 1990: Connecting people to information 2000: Connecting people to people 2012: Everything is Connected http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg
- 8. Three years ago there were No Smartphones [as we know them today] Years to Reach 50 millions Users: Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook: added 100 million users in less than 9 months iPhone applications: 1 billion in 9 months http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg
- 10. SOCIAL MEDIA PRE MEDIA AGE MASS MEDIA AGE AGE Consumers dictate Talk face to face Talk face to face Talk to shop worker Phone call Talk to shop worker Consult a professional Readers letters Phone in; TV / Radio Religious Institutions, state, monarchy dictate the agenda Professional media dictate http://blogs.cisco.com/ Consumer influence channels
- 11. But Adoption Creates Congestion http://www.flickr.com/photos/intherough/3573333256/
- 13. @rhappe #e2conf
- 15. Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can- 11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet- paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6- 9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3 Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=16 0&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0
- 18. Content Conversations Social Engagements
- 20. A Real Hero … Changing Lives
- 27. Communities Provides Human Scale & Humane Scalability http://www.flickr.com/photos/gibsonsgolfer/5604698336/
- 28. Awareness Awareness Understanding of Contextual Trust Forgiveness Development Encounter Intimacy Recognition Friendship Resonance compatibility Contextual Loyalty Advocacy & Defense Piqued interest Contextual Universal Trust Acknowledgement Advocacy Universal Loyalty of relationship Social Media (Content-Based) Engagement Cheap & Fast Community (Relationship-Based) Engagement Cost Effective & Faster (trust-based) Direct Engagement Expensive & Slow @rhappe #e2conf
- 29. @rhappe #e2conf
- 31. • What can What are your key enable your required relationships? strategy and Where do you want plan? them to be and can • Where are your these tools help? stakeholders? Integration Relationships Return on Goals Investment If you invest resources • What do you want to (time and money), accomplish beyond what is your expected presence and return? broadcasting? What’s your dashboard? Relationships Listening and Two-way Communication
- 32. by leading the way and doing things differently ... 32
- 33. Tell us how you personally want to ignite change in the world ... Twitter @powernoodle FB Page: powernoodle And we will invite you to a free webinar to teach you how Powernoodle can help! 33
- 34. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin
- 36. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/
- 39. Mission: Advancing the Business of Community Services Champion.: Advocate for the needs of community TheCR Network business owners TheCR Focus Educate: Provide support and resources for community TheCR Advisory and social business leaders TheCR Research Curate: Aggregate, document, and share community Community Management Training management best practices Member Organizations Leadership Team Rachel Happe Principal and Co-Founder @rhappe Jim Storer Principal and Co-Founder @jimstorer Ayelet Baron Principal @ayeletb © The Community Roundtable, 2012 All Rights Reserved