This document provides an overview of social media, defining it as online conversations that include customers, employees, investors, critics, fans and competitors. It notes that social media conversations are organic, complex and speak in a human voice rather than being controlled or having a single message. The document then discusses how social media is influencing people's opinions and decisions and outlines how people are increasingly using social media tools like social networks, blogs, microblogging and photo/video sharing. It concludes by addressing some common myths about social media and noting that effective social media use requires experimenting, listening, being transparent and contributing meaningfully.
Social Media Defined For Entrepreneurs and ExecutivesStephen Jones
What is Social Media? How does Social Media Work? As a busy entrepreneur or executive, how can I leverage Social Media?
All your questions (and more) are answered here for you...
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social Media Defined For Entrepreneurs And ExecutivesJaymunda, Inc.
What is Social Media? How does Social Media Work? As a busy entrepreneur or executive, how can I leverage Social Media?
All your questions (and more) are answered here for you...
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Social Media Defined For Entrepreneurs and ExecutivesStephen Jones
What is Social Media? How does Social Media Work? As a busy entrepreneur or executive, how can I leverage Social Media?
All your questions (and more) are answered here for you...
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social Media Defined For Entrepreneurs And ExecutivesJaymunda, Inc.
What is Social Media? How does Social Media Work? As a busy entrepreneur or executive, how can I leverage Social Media?
All your questions (and more) are answered here for you...
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Salam Entrepreneur UC Onliners! Continuing Studies Center (CSC) Universitas Ciputra menerbitkan Majalah UC Onliner sebagai media informasi dan publikasi bagi UC Onliners untuk belajar secara online, khususnya di bidang entrepreneurship. Program ini dalam rangka mewujudkan visi Pak Ciputra agar Indonesia menjadi negeri entrepreneur.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Using Free Tools To Monitor The Web: How To Collect Information That Aligns ...Mark Goren
Slides from the three-hour workshop I lead at the Social Media Summit in Toronto on April 30, 2009. The workshop was titled, "Using Free Tools To Monitor The Web: How To Collect Information That Aligns With Your Business Goals"
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Introduction to social media - Shahnawaz KarimShahnawaz Karim
Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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4. What is Social Media?
Social media is a
conversation online
Who is talking?
– your customers
– your employees
– your investors
– your critics
– your fans
– your competitors....
– anyone who has
internet access and an
opinion.
5. The Social Media conversation
The conversation is not:
– controlled
– organized
– “one message”
The conversation is:
– organic
– complex
– speaks in a human voice
Social media is not a strategy or
a tactic – it’s simply a channel.
6. Social media is changing our world
The power to define and control a brand
is shifting from corporations and institutions
to individuals and communities.
7. Social media influences people
• 91% say consumer reviews are the #1 aid to buying
decisions - JC Williams Group
• 87% trust a friend’s recommendation over critic’s
review - Marketing Sherpa
• 3 times more likely to trust peer opinions over
advertising for purchasing decisions - Jupiter
Research
• 1 word-of-mouth conversation has impact of
200 TV ads - BuzzAgent
8. People are using Social media
Social media usage is finally taking off in the UK.
39% of UK Internet users—more than 15.4 million people—will
use social networks at least once per month in 2009.
Source: eMarketer April 2009
9. People are using Social media
Social media sites are the fastest-growing category on the web,
doubling their traffic over the last year.
– 73% of active online users have read a blog
– 45% have started their own blog
– 39% subscribe to an RSS feed
– 57% have joined a social network
– 55% have uploaded photos
– 83% have watched video clips
Universal McCann’s Comparative Study on Social Media Trends, April 2008.
McCann’
17,000 respondents from 29 countries, *using internet at least every other day
every
10. Social media is practical
– Learn what people are saying about you
– Create buzz for events & campaigns
– Increase brand exposure
– Identify and recruit influencers to spread your message
– Find new opportunities and customers
– Support your products and services
– Improve your search engine visibility
– Gain competitive intelligence
– Get your message out fast
– Retain clients by establishing a personal relationship
– Be an industry leader – not a follower
11. Some differences in tactics
SOCIAL MEDIA
BROADCAST
Audience in control
Brand in control
Two way / Being a part of a
One way / Delivering a
conversation
message
Adapting the message
Repeating the message
Focused on the audience /
Focused on the brand
Adding value
Influencing, involving
Educating
User created content
Organization Creates Content
13. Social media tools
• Social Networks
• News & Bookmarking
• Blogs
• Microblogging
• Video Sharing
• Photo Sharing
• Message boards
• Wikis
• Virtual Reality
• Social Gaming
• Real Simple Syndication
(RSS)
14. Social news & bookmarking
• Social bookmarking sites
allow users to save,
share, organize,
comment on and search
webpage bookmarks
• Community votes on
your submissions so they
either rise to the top or
drop to the bottom
15.
16. Blogs
• A blog is a website with
regular entries of
commentary or news
• Blogs serve to establish
your company as
transparent, relevant,
active, and expert
17.
18. Microblogging
• Microblogs are blogs
limited to a sentence or
two (about 140
characters)
• People use
microblogging to follow
their friends
or build a personal
brand.
• Companies use it to
market their product or
services by giving them
a voice/identity.
19. Microblogging
• share timely information
• spread useful links
• personify your brand
• build credibility and
influence
• follow competitors
20. RSS feeds
• RSS is a way for content
publishers to make blog
entries, news
headlines, events,
podcasts and other
content available to
subscribers.
• an effective way to
distribute your
content and lead users
back to your website
21. Social networking sites
• People and organizations
connect and interact
with friends,
colleagues and fans.
• Facebook and MySpace
pages provide a micro
site for your business
within the social
framework.
30. Social networking sites
Do Don’t
• create a page to • create a page and fail to
promote your brand maintain it
• point your fans to your • try a hard sell approach
company blog or
contest • censor comments
• encourage a discussion • spam your fans/friends with
and participate frequent private messages –
frequently you’ll drive them away
• explore targeted • post false information
advertising opportunities
32. 1. Experiment with Social media
• Experiment
personally before
professionally
• Try a variety of
social media tools
• Be yourself, make
some friends, and
share
33. 2. Make Social media central
• Spend time upfront
planning how you
will use social media
• Think POST:
– People
– Objectives
– Strategy
– Technology
34. 3. Listen before you participate
• Find where your audience is
participating and indentify the
influencers
• Read industry blogs (including
comments)
• Google your company name &
your competition
• Find tools that can help you
listen
35. 4. Be transparent and honest
• Avoid puffery
(people will ignore it)
• Avoid evasion and lying
(people won’t ignore it)
• Companies have watched their
biggest screw-up's rise to
the top 10 of a Google
search
• Admit your mistakes right
away
36. 5. Share your content
• Don’t be afraid to share.
Corporations, like people,
need to share information to
get the value out of social
media
• Make your content easy to
share
• Incorporate tools that
promote sharing:
– RSS feeds, Email a
friend etc.
37. 6. Be personal and act like a person
• Don't shout. Don't
broadcast. Don’t brag.
• Speak like yourself –
not a corporate
marketing shill or press
secretary
• Personify your brand
– give people something
they can relate to.
38. 7. Contribute in a meaningful way
• Think like a contributor, not a marketer
• Consider what is relevant to the community
before contributing
• Don’t promote your product on every post
• Win friends by promoting other
people’s content if it interests you
39. 8. Learn to take criticism
• Don’t try to delete or remove
criticism (it will just make it
worse)
• Listen to your detractors
• Admit your shortcomings
• Work openly towards an
explanation and legitimate
solution
40. 9. Be proactive
• Don’t wait until you
have a campaign to
launch - start planning
and listening now
• Build relationships so
they’re ready when you
need them
41. 10. Everyone is a stakeholder
• You need buy in from
everyone in the organization
• Convince your CEO that
social media is relevant to
your organization
• Get your communications
team together, discuss the
options, then divide and
conquer