Survey method
This document discusses survey research methods and the types of errors that can occur. It describes four common survey methods: person-administered surveys, telephone-administered surveys, self-administered surveys, and online surveys. For each method, it provides examples like telephone interviews, mail surveys, and internet surveys. It also outlines factors for selecting the appropriate survey method, like situational characteristics, task characteristics, and respondent characteristics. Finally, it discusses two types of errors that can happen in surveys: sampling errors and non-sampling errors, which include errors from respondents and researchers.
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Survey method
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- 2. INTRODUCTION • Survey ResearchMethods are research procedures for collecting large amounts of raw data using questionnaires. • It is an effective tool for conducting marketing research.
- 3. TYPES OF SURVEYMETHODS 1.PERSON ADMINISTERD SURVEYS 2.TELEPHONE ADMINISTERED SURVEYS 3.SELF-ADMINISTERED SURVEYS 4.ONLINE SURVEYS
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- 8. Factors for Selectingthe Appropriate Survey Method 1.Situational Characteristics 2.Task Characteristics 3.Respondent Characteristics
- 9. SITUATIONAL CHARACTERISTICS SITUATIONAL CHARATERISTICS COMPLETIONTIME FRAME QUALITY OF DATA DATA PRECISION BUDGET
- 10. 2.Task Characteristics Difficulty of Task Amountof Information needed Research Topic Sensitivity
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- 12. Types of Errors SAMPLINGERRORS NON SAMPLING ERRORS RESPONDENT ERRORS (2) RESEARCHER’S ADMINISTRATIVE ERROR (3)
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