Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
The Science of a Great Career in Data ScienceKate Matsudaira
A data scientist's job is all about details, but a data scientist's career path is much more ambiguous. When you're working in a hot, brand new field, the traditional career ladder just doesn't apply.
So how do you succeed when there is no clear path for success? How can you be amazing at your job when "amazing" is still being defined? It starts with knowing exactly why your job is so different from others (there are no right answers), and learning how to explain your complicated work in an uncomplicated way.
In this talk, you'll learn how to achieve success by leveraging your unique role to create the career you really want.
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
Feel free to share your feedback with us at @CareerBuilderIn
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
The Science of a Great Career in Data ScienceKate Matsudaira
A data scientist's job is all about details, but a data scientist's career path is much more ambiguous. When you're working in a hot, brand new field, the traditional career ladder just doesn't apply.
So how do you succeed when there is no clear path for success? How can you be amazing at your job when "amazing" is still being defined? It starts with knowing exactly why your job is so different from others (there are no right answers), and learning how to explain your complicated work in an uncomplicated way.
In this talk, you'll learn how to achieve success by leveraging your unique role to create the career you really want.
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
Feel free to share your feedback with us at @CareerBuilderIn
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
At Ethos3, we love the great outdoors. That is why we created this special presentation about the 58 national parks in the US. Enjoy stunning photos while learning fun facts about these natural treasures. And when you're ready to create a professional presentation of monumental proportions, contact us! Our motto is: Ain't no mountain high enough. Check us out: www.ethos3.com
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Effective B2B And B2B Marketing Strategy For Organization Set 1 Strategy CdSlideTeam
You can download this product from -
https://www.slideteam.net/effective-b2b-and-b2c-marketing-strategy-for-organization-set-1-strategy-cd.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
B2B and B2C marketing involves promoting the products and services of the organization through specialized tools and channels, which would, in turn, increase their sales. The following deck Effective B2B and B2C Marketing Strategy for Organization Set covers such strategies that would help the business in marketing its services to target customers. This presentation is helpful for marketing managers intending to identify the process of developing such marketing strategies and use multiple KPIs to measure their impact. The following presentation initially provides an overview of b2b marketing as a strategy to promote organization products and services to the target audience. A detailed process for developing such a strategy has also been highlighted in the presentation. Essential steps of the process are identifying the organization vision, defining an ideal buyers persona, identifying channels for b2b and b2c marketing, and running marketing campaigns and advertisements. The following complete deck also displays such strategies; these are content marketing, inbound marketing, social media marketing, search engine optimization, and referral marketing. In the end, multiple KPIs, metrics, and dashboards are utilized to measure the performance of these strategies. Download it now.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
Originally presented as a Genius Lab at the 2016 ACPA Convention in Montreal, this presentation provides an overview of some basic concepts related to making great presentation slides.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Recommended for CDOs and all Data & Analytics Managers
The past 2 years have had a huge impact on organizations journeys to become data driven. Existing data architectures were disrupted; rigid structures and processes were questioned, and many data strategies were re-written.
On the one hand, the global pandemic emphasized the need for organizations to raise the bar, implement strategies, improve data literacy and culture, increase investments in data and analytics, and explore AI opportunities.
On the other, it also presented new challenges such as: the war for data talent and the wide literacy gap. Inadequate structures as well as outdated processes were exposed. Major changes in the data landscape (Data Fabric, Data Mesh, Transition to Data Clouds) will further disrupt existing data architectures and enhance the need for a new adaptive architecture and organization.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
At Ethos3, we love the great outdoors. That is why we created this special presentation about the 58 national parks in the US. Enjoy stunning photos while learning fun facts about these natural treasures. And when you're ready to create a professional presentation of monumental proportions, contact us! Our motto is: Ain't no mountain high enough. Check us out: www.ethos3.com
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Effective B2B And B2B Marketing Strategy For Organization Set 1 Strategy CdSlideTeam
You can download this product from -
https://www.slideteam.net/effective-b2b-and-b2c-marketing-strategy-for-organization-set-1-strategy-cd.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
B2B and B2C marketing involves promoting the products and services of the organization through specialized tools and channels, which would, in turn, increase their sales. The following deck Effective B2B and B2C Marketing Strategy for Organization Set covers such strategies that would help the business in marketing its services to target customers. This presentation is helpful for marketing managers intending to identify the process of developing such marketing strategies and use multiple KPIs to measure their impact. The following presentation initially provides an overview of b2b marketing as a strategy to promote organization products and services to the target audience. A detailed process for developing such a strategy has also been highlighted in the presentation. Essential steps of the process are identifying the organization vision, defining an ideal buyers persona, identifying channels for b2b and b2c marketing, and running marketing campaigns and advertisements. The following complete deck also displays such strategies; these are content marketing, inbound marketing, social media marketing, search engine optimization, and referral marketing. In the end, multiple KPIs, metrics, and dashboards are utilized to measure the performance of these strategies. Download it now.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
Originally presented as a Genius Lab at the 2016 ACPA Convention in Montreal, this presentation provides an overview of some basic concepts related to making great presentation slides.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Recommended for CDOs and all Data & Analytics Managers
The past 2 years have had a huge impact on organizations journeys to become data driven. Existing data architectures were disrupted; rigid structures and processes were questioned, and many data strategies were re-written.
On the one hand, the global pandemic emphasized the need for organizations to raise the bar, implement strategies, improve data literacy and culture, increase investments in data and analytics, and explore AI opportunities.
On the other, it also presented new challenges such as: the war for data talent and the wide literacy gap. Inadequate structures as well as outdated processes were exposed. Major changes in the data landscape (Data Fabric, Data Mesh, Transition to Data Clouds) will further disrupt existing data architectures and enhance the need for a new adaptive architecture and organization.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
How can a business strategically use all the social tools for business purposes? It takes a sound strategy followed by execution by experienced resources that understand the art and science of social media.
SlideShare Rockstar! How to become a SlideShare "Keynote Author"Paul Brown
"Keynote Author" is a designation given by SlideShare to select users who are recognized as "top content creators." What does this program entail and how can you achieve this status?
Some samples of my work: http://paulgordonbrown.com/presentations/
Leverages one of the most difficult to understand and interpret in financial management.. Here's a short explanation with calculation of financial and operating leverages..
Whether you own a website or write for a blog, search engine optimization (SEO) is meant to ensure you are creating valuable content that Google can use to answer people’s questions when they search. They’re meant to improve your search traffic and boost your website’s rankings. As a blogger and editor, this is something I struggle with myself and am always looking to improve on. Read my tips on growing your traffic using SEO.
Successful B2B Social Media Includes SlideShare to Improve SEO and Trafficdlvr.it
Successful B2B social media starts with content. Use SlideShare to repurpose your blog to improve SEO and traffic in just 5 minutes.
View original post at: http://blog.dlvr.it/2014/09/upload-blog-posts-to-slideshare/
Contents: What is SlideShare? History of SlideShare. How to create an account in SlideShare? Tips on creating a killler SlideShare presentation. Benefits of using SlideShare. Drawbacks of SlideShare.
SEO Guide For Web Designers & FRONT-END DEVELOPERS. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. As a web designer or frontend developer, most on-site SEO is your responsibility.
SEO Company Keynote Speech | Search Engine Optimization | Boostability John DiCristo
Two main factors of SEO are Relevancy & Page Authority. This slide deck will take you through the most important elements and factors of a successful SEO campaign. Search Engine Marketing in 2013 should highlight the evolution of the Google, Yahoo and Bing algorithms. Explaining their attempt to deliver the most relevant information to their customers returning exactly what they are searching for.
Interestingly the more algo’s change the more SEO strategies stay the same. Review our slide show for a quick insight on the tactics needed to stay competitive with your search engine optimization.
The author of the presentation is John DiCristo, a SEM Consultant for the leading SEO Company, Boostability.com. Contact John today for a SEO analysis of your website presence.
John is available for SEO speaking & training engagements. John is based in Matthews, NC a suburb of Charlotte, NC. Check out John’s Blog to stay up with latest on digital marketing, http://www.socigen.com.
Good SEO-optimized posts can increase your visibility in the digital world and drive organic traffic to your articles. SEO is easy to understand but tuff to master. If you are new to SEO, you should get the basics with this Beginner’s Guide to SEO
We are discussing about Google search engines of the fact that most of the hunt market is cover by Google or its items like YouTube.SEO Company In Chandigarh
Another common mistake is “keyword stuffing”, ie making your keywords appear many times to the extent that readability is affected. Write naturally place the keyword at a suitable line once in the first 100 words.
In this blog post, we'll share expert tips and tricks for creating a stunning website that will impress visitors and help you achieve your goals Best SEO Company in Chandigarh got the advice you need to create a stunning site that will impress visitors and drive results. Are you prepared to take your web-based presence to a higher level
Learn how to build and engage with new customers by optimising your linkedin profile. I can guarantee you'll get more mileage from linkedin by following this guide.
Link building has always been the crux of any search engine optimization campaign. Kshitija Chavan, a SEO professional working with Convonix, has created an informative presentation on how link building has evolved dramatically over the years. She brings out the importance of discarding age-old linking techniques, & specially highlighted the fact that SEO experts need to move beyond traditional link building methods to ensure that they remain relevant in the search results. She has also identified some potential link avenues which bring not only SEO value, but are beneficial from a user’s perspective too.
Google Penalties: Beware of These Shady SEO TacticsOneupweb
In the Natural Search Arena, Google is the commissioner and the head referee. If you don’t play nice, Google will throw a flag.
In many cases, sites receive a Google Penalty for shady SEO practices that may have been performed years ago. That’s why we’ve created this guide to help you:
1.) Identify spam when you see it
2.) Clean it up
3.) Get out of Google’s penalty box (if you’re ever thrown in)
Visit our blog for more useful tips on Google Penalties and the SEO tactics that can get you in trouble: http://www.oneupweb.com/blog/google-penalties-beware-of-these-shady-seo-tactics/
8 Unspoken Truths of the Female Business OwnerOneupweb
In a recent blog post titled, Respect, Sacrifice & Cynicism: 8 Truths About Being A Female Business Owner, Oneupweb’s Founder & CEO, Lisa Wehr spoke candidly about lessons she’s learned as a female CEO in a competitive, male dominated industry. Read more and sign up for her straight-shooting advice on the Oneupweb blog. Read 8 Truths About Being A Female Business Owner here: http://www.oneupweb.com/blog/respect-to-sacrifice-female-business-owner/
Get On With It! 5 Solid Steps to Start Your Content Marketing Campaign | Oneu...Oneupweb
Content marketing isn’t easy, but it doesn’t have to be difficult, either. It requires research and commitment (and involves more than writing some blog posts every now and then). Here’s how to make large-scale content creation and marketing less scary:
Find money where you can (perhaps from an underperforming channel). Give your client a few samples, and start with an easy-to-benchmark target to show them good things can happen. Give it time—successful content marketing doesn’t happen overnight. Once you have results, continue to press your campaign with a bigger budget and more resources. Report regularly and ensure your strategy makes sense.
So get on with it, or learn more about how we do it—check out http://www.oneupweb.com/capabilities/content-marketing-seo/.
Get Your Sales Mojo Back | 3 Useful, Easy Tips from Oneupweb's CEOOneupweb
Everyone who's in sales has lost his or her mojo at some point. Whatever business you're in, whether it's auto parts, real estate, or digital marketing, try these 3 tips to prepare for that upcoming meeting or sales pitch.
• Exercise. Get those endorphins flowing with some jumping jacks or a brisk walk.
• Talk comfortably. Call a client you're on great terms with, toss around some ideas, and you'll be feeling like your old sales-y self in no time.
• Laugh. Seek out the funniest person in your office, or think about some of the bone-headed things you've seen lately. Laughter is great for pre-presentation stress.
Aside from jogging in place and telling jokes, see how else we roll at http://www.oneupweb.com/about-us/culture/.
Each website you or your agency designs should improve navigation, search-friendliness, conversion path, etc. Beyond that, the higher education website, in particular, must meet certain additional requirements, given its audience and function. Oneupweb offers some suggestions for meeting the needs of both your institution and the students, parents, and other stakeholders who are interested in it.
Branding is essential. Know who you are, and use your logo, design assets (such as photography), and content messaging to convey that identity on every page. In addition, design your higher education website to showcase your unique value propositions.
User experience is crucial, too. Conduct regular audits to identify site problems, and optimize your pages knowing that the majority of readers will not read every bit of text. Make completing an application (a conversion) as simple and painless as possible. Follow these steps, and marketing your school will become a smoother and more effective process. Discover our design capabilities at http://www.oneupweb.com/capabilities/web-design-development/.
LinkedIn & Content Marketing | Practical Strategies from OneupwebOneupweb
LinkedIn is a powerful tool for many reasons. While most people understand its usefulness for social and professional networking, LinkedIn can be molded into a powerful content marketing platform. Keep in mind the following tips:
• Make sure your content is optimized for mobile users
• Promote only your best content, and use images and videos liberally
• Be real. Take off your sales hat for LinkedIn, and focus instead on your high-quality content
Remember—make LinkedIn work for you (as more than just a social networking site) by integrating it into your larger content marketing strategy, and your business will thank you for it. Discover our capabilities at http://www.oneupweb.com/capabilities/.
Trust Me, I Cuss: Swearing & Its Place in Business Leadership | OneupwebOneupweb
Do you swear? Then you may have an edge in your professional circle. Lisa Wehr, the CEO of digital marketing agency Oneupweb, swears by swearing. Why? She knows a few things.
Using selective and well-timed profanity can indicate that you belong in a group. It shows people that you're honest and comfortable in your own skin. And demonstrating these two qualities is an easy way to gain trust—something business leaders are naturally gifted at. So stop skirting the subject, and start cussing. You may find yourself primed for success in business (and life).
Learn more about Oneupweb's trustworthy leader at http://www.oneupweb.com/about-us/our-leaders/#lisa-wehr.
It's My ADHD: Content Optimization for Today's Readers | OneupwebOneupweb
Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience?
Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to.
Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.
Women On Top: Celebrating Women in BusinessOneupweb
Return on sales: increase of 42%. Return on equity: increase of 53%. Return on investment capital: increase of 66%. Total sales: $1.3 trillion. Those are indomitable statistics and they all have one thing in common: they’re derived from businesses owned or operated by women.
5 Tips to Reduce Shopping Cart AbandonmentOneupweb
Is the checkout on your e-commerce website optimized to reduce abandonment? Check out these 5 simple tips to making the most out of your shopping cart.
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance