Masters of SlideShare

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272 likes•980,169 views

No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.

Featuring
JONATHON COLMAN, DOUG KESSLER, GREGORY POURY, TODD WHEATLAND,
MARK O’TOOLE, MARTA KAGAN, VERONICA JARSKI AND MORE.

CUSTOMIZATION

DESIGN

PROMOTION

STORY

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“Design a compelling
title slide with a catchy
title that can be read even
at a tiny size.”

“Read presentations that
get shared to understand
how it works.”

“Make it sexy and
visual and bold and
bright and fun.”

“If you don't provide a
clear and compelling
reason for people to care
about your message or
story immediately,
you've already failed.”

“Without a doubt, the #1
mistake people make on
SlideShare is failing to
customize content.”

“Social media promotion
is the best way to spread a
presentation virally.
Follow a mix-and-match
approach of promoted
posts, highly targeted
Facebook ads and
LinkedIn ads.”

“Most people try to
stuff too many points
into SlideShare, and that
just doesn't work. If you
find yourself sliding into a
2nd or 3rd point, start a
new SlideShare.”

“If it doesn't get many
views, shares, likes,
adjust the presentation
and re-publish. Iterate
your way to a great
presentation.”

“Tell a story. Use pictures
of babies, puppies or cats.
And always make the
customer the hero of
your story.”

“Breakout SlideShares have
two nice fonts — one for
headings and one for body
copy, bold colors, a standout
front page, a nice theme in
terms of the images they are
using and great content to
back it up.”

“Kurt Vonnegut said
that every scene in a book
needs to either propel the
story forward or reveal
something. The same is
true for every slide in a
presentation.”

“I see each piece of
content as something
that must be maximized,
adapted and shared as
many places as are
relevant.”

“Make sure you have
a plan to tell the world
about your story with
blogs and articles.”

WANT TO KNOW HOW WE MADE
THIS? GET AN INSIDE LOOK WITH
OUR FREE PRESENTATION.

Click to download

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

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