SlideShare a Scribd company logo
Promotional
Campaign -
Questionnaire
Analysis
Dominika Wilczynska
A2 Media
Question .1
 “What is your gender?”
 The presented pie chart shows how
many people who had answered
my questionnaire has been females
and males.
 The majority of people who
completed the survey have been
females.
Gender
Female
Male
Question .2
 “Age?”
 The doughnut chart presents in
which age group people who
answered my questionnaire was.
 As it can be seen most of them has
been between 16-18 age group
and there also has been people
between age of 19 and 20 who
completed my survey.
Age Group
16
17
18
19+
Question .3
 “Can you distinguish
the genre of my music
video?”
 There were variety of
answers to this questions,
however, I was able to
distinguish whether
people were able or not.
Yes
No
0
5
10
Yes
No
Question .3
 I also ask people to describe the features which made
them decide whether they were able to distinguish the
genre after watching my music video. The following
screenshots presents their answers.
Question .4
 “Are you able to
state; does it have
a story?”
 The following chart
presents the
peoples options
about whether or
not their were able
to state what was
the story.
Yes
No
0
5
10
Yes
No
Question .4
 The following screenshots presents the people opinions
about why did they made that decision.
Question .5
 “Do my ancillary texts
work well with my
music video, as a
promotional
campaign?”
 In this particular
question I wanted to
find out whether or not
my ancillary texts work
with the music video as
a whole promotional
product.
Yes
No
0
5
10
Yes
No
Question .5
 The following screenshots presents the people opinions
about why did they made that decision.
Question .6
 “Do my digipak and
magazine advert
encourage you to
buy my product?”
 In this question I
wanted to find out,
what people think
about my product
and whether it would
be suitable to be
distributed as actual
product.
Yes
No
0
5
10
Yes
No
Question .6
 The following screenshots presents the people opinions
about why did they made that decision.
Question .7
 “What do you think could be improved in my music
video and ancillary texts?”
 This question is one of the most important for me as its gives
me the idea of what I could possibly improved in my video
and ancillary texts in order to make them better.
Question .8
 “Did you enjoy watching my music video?”
 In this question I wanted to find out whether or not I get
into the audience through my product.
Yes
No
0
5
10
Yes
No
Question .8
 I was really satisfied when I did not receive any negative opinion and every
one enjoy watching my video. It please me that I was able to create
something on my own what get into so many people. There are few
opinions about why people enjoy watching my music video.
Filled questionnaires
 There are few of questionnaires which has been completed. Most of them
has been fulfil by females, I had pick those which are the most readable.
Conclusion
 Basing my conclusion on people opinions and their reasons, I
deducted that I need to improve my music video i.e. fast-
forward the recap which would make the ending more
interesting. I made that decision based on people opinions and
what there are thinking could make my music video better.

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Promo campaign questionnaire analysis

  • 2. Question .1  “What is your gender?”  The presented pie chart shows how many people who had answered my questionnaire has been females and males.  The majority of people who completed the survey have been females. Gender Female Male
  • 3. Question .2  “Age?”  The doughnut chart presents in which age group people who answered my questionnaire was.  As it can be seen most of them has been between 16-18 age group and there also has been people between age of 19 and 20 who completed my survey. Age Group 16 17 18 19+
  • 4. Question .3  “Can you distinguish the genre of my music video?”  There were variety of answers to this questions, however, I was able to distinguish whether people were able or not. Yes No 0 5 10 Yes No
  • 5. Question .3  I also ask people to describe the features which made them decide whether they were able to distinguish the genre after watching my music video. The following screenshots presents their answers.
  • 6. Question .4  “Are you able to state; does it have a story?”  The following chart presents the peoples options about whether or not their were able to state what was the story. Yes No 0 5 10 Yes No
  • 7. Question .4  The following screenshots presents the people opinions about why did they made that decision.
  • 8. Question .5  “Do my ancillary texts work well with my music video, as a promotional campaign?”  In this particular question I wanted to find out whether or not my ancillary texts work with the music video as a whole promotional product. Yes No 0 5 10 Yes No
  • 9. Question .5  The following screenshots presents the people opinions about why did they made that decision.
  • 10. Question .6  “Do my digipak and magazine advert encourage you to buy my product?”  In this question I wanted to find out, what people think about my product and whether it would be suitable to be distributed as actual product. Yes No 0 5 10 Yes No
  • 11. Question .6  The following screenshots presents the people opinions about why did they made that decision.
  • 12. Question .7  “What do you think could be improved in my music video and ancillary texts?”  This question is one of the most important for me as its gives me the idea of what I could possibly improved in my video and ancillary texts in order to make them better.
  • 13. Question .8  “Did you enjoy watching my music video?”  In this question I wanted to find out whether or not I get into the audience through my product. Yes No 0 5 10 Yes No
  • 14. Question .8  I was really satisfied when I did not receive any negative opinion and every one enjoy watching my video. It please me that I was able to create something on my own what get into so many people. There are few opinions about why people enjoy watching my music video.
  • 15. Filled questionnaires  There are few of questionnaires which has been completed. Most of them has been fulfil by females, I had pick those which are the most readable.
  • 16. Conclusion  Basing my conclusion on people opinions and their reasons, I deducted that I need to improve my music video i.e. fast- forward the recap which would make the ending more interesting. I made that decision based on people opinions and what there are thinking could make my music video better.