This document contains Dan Watt's production diary for his BTEC Extended Diploma in Creative Media Production final major project. Over several months, Dan worked on planning, pre-production, production, and post-production for an advert he created. The diary outlines the tasks he completed each week and his plans for the following week, which included writing proposals, conducting research, storyboarding, filming, editing, adding music and effects, gathering feedback, and finalizing his evaluation.