Television was the most effective media outlet for promoting Need for Speed due to the ability to broadcast trailers and gain viewership of both the target audience and general public. Aaron Paul appeared on shows like Top Gear to promote the film and link it to themes of cars. His appearance at E3, which was streamed online, was also clever as it targeted fans of the video game series. Aaron Paul was chosen for the lead role as a relatively new but popular actor from Breaking Bad who could appeal to both male fans of the franchise and young women.

2. INTRODUCTION
There are many different media outlets which can be used to promote the
new “Need
for Speed film”. These media outlets range from television shows, radio
shows, social
networking, steaming websites etc. These promotions are designed/used to
reach
the largest amount of people possible and then to inform/excite them about
the
Upcoming Release, then to make the audience want to go watch the film.
However
This particular film is only advertised on specific television channels (BBC,
E4, Dave
etc.) to reach the intended target audience which is male teenagers and
young
adults.

3. TELEVISION
In my opinion television is the most effect media outlet when gaining an
audience, as
Producers and the director get the chance to display there film by the use
of trailers.
This allows the audience to see and hear the content which could persuade
them to
watch the film. I also feel this is an effective way of promotion as not just
the intended
audience watch the trailers but the whole general public who just happen to
be
watching the television at the time the advertisement is broadcasted on air.
Aaron
Paul made multiple appearances on television to promote Need for speed
the most
notable one being on the BBC show Top Gear. This appearance linked into
the film
itself as both the television show and the film are themed about cars.

4. INTERNET (E3 APPEARANCE)
Another clever way the game was advertise was by Aaron Paul making an
appearance
at E3 (Gaming convention) and talking about the upcoming film. I thought
this was
clever as the based target audience was fans of the Need for Speed game
series,
which the film is loosely based off. This demographic was then shown the
trailer of
the film which may have made them want to go watch it in cinemas. As this
was
viewable by streaming on the internet it means that thousands of people
would have
been watching from home as they wouldn’t have been able to go to E3 in
person.

5. WHY WAS AARON CHOSEN FOR THE ROLE?
Aaron Paul was the chosen for the main role of Tobey Marshall for a
number of
reasons. As he is a relatively new actor in hollywood since his success
from the show
breaking bad, he is ideal to become the next big male star as his isn’t too
well known
yet. Fans from breaking bad would also be interested in watching Need for
Speed as
he is the main role, due to the popularity of breaking bad I would say that is
a large
chunk of the demographic who went to watch this film. I would also say the
casting
producers chose him as he would interest young women who may have a
crush on
him. Having a celebrity such as Aaron in a film would be great for profits as
they could
use his face as the main headlines in there promotion for the film.