The market research results showed that the target demographic for the music video is 16-20 year olds. Most respondents were female. Many respondents often watch music videos on YouTube. Indie was the most popular music genre. Adventure themes and narrative music videos with stories were preferred. Respondents saw music videos as equally important as the song. The survey answers provide insights into what audiences find appealing, such as settings, dancing, and inspiring stories. Favorites music videos can also inspire new video creations.

1. Market Research Results
From myresults,the responsesare
primarily16-20 year olds,whichI
thinkisuseful asthisisaround my
target demographicandmakesthe
resultseasiertodetermine whatmy
target audience wouldbetter
respondtoand enjoy.
There was significantly more of a
female responsefrommy
questionnaire howeverIdon’tthink
will be a problemoraffectmy
results.
The majorityof people who
respondedtomyquestionnaire
oftenwatchmusicvideoswhichis
goodfor themgiving reliable and
useful feedback.

2. These resultsshow the bestwayfor
my musicvideotobe viewedbyan
audience.Asthe mostcommon
answerwasYouTube thenI will
uploadmyfinal productontothere
for a chance of reachingmore of an
audience.
From these resultsIcangather that
Indie isthe mostpopularmusic
genre frommy sample.Thishelps
me in knowingwhatgenre Iwant
my musicformy videotobe so that
my audience likesitandis
interestedinwatchingthe music
video.
Adventure was the mostpopular
answersothis isa theme I should
explore formymusicvideotobe
relevantandenjoyable formytarget
audience.

3. The majorityof people whodidmy
surveypreferanarrative music
video,withthisinformationInow
know to make a videowithastory
so that itappealstomy audience.
HoweverIwouldlike totake into
considerationthe othertwotypesas
people didsaythattheylikedthese
also.
WiththisresultI can construe that
people findthatmusicvideosare as
equally importantasthe actual
song.So witha combinationof both
a good songand a strong videoIfeel
like Iwouldhave a goof final
outcome.Iwouldalsolike tomake a
videothatwouldchange the opinion
of the personwhoansweredno.
These resultsare helpfulbecause
theyare veryinformativeanswers
and eachindividual answergivesme
an insighttowhat some people will
findappealinginamusicvideo.
Answerssuchas the setting,dancing
and an inspiringstorycanhelpme
create a piece thatisinterestingyet
enjoyable forthe audience.

4. Knowingwhatmyaudience’s
favourite musicvideosare allows
me to take inspirationfromthemto
produce somethingsimilarly
satisfying.ItalsomeansIam able to
pinpointwhatisimportantabouta
musicvideoforitto be enjoyed,as
seenwithmy6th
reply.