Sophie Canning conducted a survey to help inform the design of a movie poster. The survey found that the target audience was primarily 15-24 year olds. It also found that the most popular horror movie posters featured the main character with direct eye contact. Respondents said color scheme, photos, and angles were important features. Specifically, black and red were called out as effective colors for horror posters. The survey also showed that posters influence the decision to see a movie. Finally, respondents preferred a bold, large font for the text on horror posters.

1. By Sophie Canning

2. 
Screen shot of
questionnaire

3. 
Question one

4. 
Question two

5. 
Question three

6. 
Question four

7. 
Question five

8. 
Question six

9. 
Question 1:
This question was designed to try and identify what
age groups I will be targeting with my poster. The
results showed that the most common age range was
15-24 year olds. This means that when creating my
poster I should adhere to codes and conventions that
apply to a young target audience.
Analysis

10. 
 Question 2:
Analysis
Results from my survey tell me
that the most popular horror
movie posters that already exist
are orphan and insidious. The
interesting thing about this is that
both posters feature the main
character, which in both cases is
children, having direct eye
contact with the audience. I will
be adopting this convention in
my own poster.

11. 
 Question 3:
Question three was asking my target audience what
they thought was the best feature of their personal
favourite movie poster. Results showed that 85% of
respondents said that colour scheme was an important
feature of a movie poster. 15 percent of people said that
photo shots and angles were also important. This is
another reason why I will adopt the convention of
having the main model covering most of my page, with
direct eye contact with the audience.
Analysis

12. 
 Question 4:
Question four referred to the colour scheme. 83% of
respondents said that black was the most important
colour in a horror movie poster, and 17% of
respondents said that red was an affective colour to use
in a horror movie poster. These results have told me
that I should be using mainly black in my movie poster.
Analysis

13. 
 Question 5:
I then asked my target audience if they thought that
movie posters influence their choice of going to see a
movie. 100% of respondents said yes, posters do
influence their decision to see a film. This is an
encouraging statistic as I now know that the poster is
going to be a main feature of the films consumption.
Analysis

14. 
 Question 6:
The final question in the survey asked respondents
what font choice they thought would be the most
effective in a horror movie poster. The choices that
were available to choose from was bold and large,
curvy and stylish or small and type-writer like. Put of
all 11 respondents 10 said that they thought that ‘bold
and big’ would be the most effective choice of font. The
remaining respondents said ‘small and type-writer
like’. I will be going with the majority vote, in that I will
be using a big and bold font on my movie poster.
Analysis